Oracle Engineered Systems for business transformationMichał Jerzy Kostrzewa (Michal.Kostrzewa@Oracle.com)ECE Exadata Busin...
What Business problemare we trying to solve?
Aligning IT with BusinessBusiness Goals                   Technology Support Value Creation                      Increasin...
Current Costs Today         Companies spend 80% of their IT budgets just to keep the lights on                            ...
What options do youhave?
Business Excellence OPERATIONAL          MANAGEMENT  EXCELLENCE           EXCELLENCE     TECHNOLOGY EXCELLENCE
Operational Excellence                                                      COST   OPERATIONAL                            ...
AVEA:Customer profile Avea İletişim Hizmetleri A.Ş., the sole GSM 1800 mobile operator of Turkey, provides services to 97%...
Example: Customs and Border Patrol     Migrate Full Environment to Exadata• Per day: 1million+ passengers and pedestrians,...
Management Excellence                                             SMART   MANAGEMENT                                      ...
Garanti BankCustomer profile Turkeys second largest private bank by asset size (total assets reaching $65 billion). In 200...
Eastern European Mobile OperatorCustomer profileEuropean mobile telco, part of bigger capital group; at the end of 2010, t...
First TEST Performance DataExadata vs AIX P5 570 in production*
Technology Excellence                                                COMPLETE   TECHNOLOGY                                ...
Eastern European Public Sector customerCustomer profile The customer is a government office of a big country, responsible ...
Kievstar   Customer profileKyivStar, JSC is Ukraines foremost mobile communications and mobile internet provider, one of t...
What is our recommendRoadmap?
Enterprise Evolution To Cloud Computing    Silo           Consolidated       Optimized            Cloud  Compute, Storage,...
Oracle Cloud Offering  Software. Hardware. Complete.           Building the 21st Century DatacenterExadata      Exalogic  ...
Cloud Computing Delivers Real Benefits• Solution:                                   • Solution:    •   JAP – Java Applicat...
Summary
Oracle Hardware And SoftwareEngineered To Work Together.                      •   Innovation delivered faster             ...
Assembly Kit vs Complete & Engineered ProductsThe choice is yours
Hlavni prinosy a realne zkusenosti s nasazenim integr.sys oracle u zakazniku
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Hlavni prinosy a realne zkusenosti s nasazenim integr.sys oracle u zakazniku

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Hlavni prinosy a realne zkusenosti s nasazenim integr.sys oracle u zakazniku

  1. 1. Oracle Engineered Systems for business transformationMichał Jerzy Kostrzewa (Michal.Kostrzewa@Oracle.com)ECE Exadata Business Development Manager
  2. 2. What Business problemare we trying to solve?
  3. 3. Aligning IT with BusinessBusiness Goals Technology Support Value Creation Increasing System Complexity Reduce Costs Business Integration Infrastructure Faster to Market GAP Intelligence & Analysis Enterprise Mgmt Innovate Applications & Services Data & Content Globalize Security & Compliance Application and so on Development
  4. 4. Current Costs Today Companies spend 80% of their IT budgets just to keep the lights on Strategic• Companies need to reduce the IT Investment Savings funds dedicated to Maintenance in Strategic Annual IT Investment order to Spend Maintenance • (1) Redirect their IT investments Maintenance towards strategic projects • (2) Reduce IT costs Shift IT Spending from Operations to Strategic Investments“At least two-thirds of all IT spending is just to sustain the business, not to change or transform the business. The investmentsallocated to do new things, to change the business, are usually low, no more than 20 percent, and the investment in innovations which could transform the business is even less.” - Gartner-
  5. 5. What options do youhave?
  6. 6. Business Excellence OPERATIONAL MANAGEMENT EXCELLENCE EXCELLENCE TECHNOLOGY EXCELLENCE
  7. 7. Operational Excellence COST OPERATIONAL QUALITY EXCELLENCE SPEEDGoals:1. Operating on the efficiency frontier2. Freeing up resources to invest in value creation Get the most out of what you have
  8. 8. AVEA:Customer profile Avea İletişim Hizmetleri A.Ş., the sole GSM 1800 mobile operator of Turkey, provides services to 97% of Turkeys population through its next generation network. With roaming agreements covering 199 countries, Avea is growing rapidly and currently serves 11.4 million subscribers. Avea has 2600 employees and annual revenue 7.5 bln USD.Business challenge Oracle solution• Create an open telecommunications platform that can integrate new • Migrated data from various systems w/Oracle GoldenGate and created a services such as mobile number portability and 3G network services central repository on Oracle Database 11g, raising data access• Enable fast reporting and immediate access to business data across the performance by a factor of five company by establishing an efficient and flexible data warehouse • Used the advanced data compression capabilities of Oracle Exadata• Improve Avea’s management of telecommunications campaigns by Database Machine and Oracle Database 11g to decrease 40 TB of data to creating more specific target audiences and running more detailed post- a mere 10 TB campaign analyses • Leveraged Oracle Data Integrator to optimize Avea’s ETL processes, decreasing the ETL batch window by more than 30%Results • Accelerated the company’s reporting performance by three to ten times by integrating platforms, source systems, and operational data stores w/GoldenGate • Leveraged the advanced visualization and analysis features of Oracle Business Intelligence Enterprise Edition, enabling more efficient and in-depth analysis of data from across the company’s telecommunications operations • Established a telecommunication-specific data model with party, location, tariff, invoice, subscriber, and customer entities, enabling the company to analyze its promotional campaigns much more precisely • ƒ Automated most data warehouse maintenance processes and lowered the maintenance effort by nearly half http://www.oracle.com/us/corporate/customers/avea-1-exadata-snapshot-329551.pdf
  9. 9. Example: Customs and Border Patrol Migrate Full Environment to Exadata• Per day: 1million+ passengers and pedestrians, $90M+ fees• 15 Exadata’s Running Today In their Own Words• Old SMP architecture • Expensive, Not fully fault tolerant, Unable to handle load • Many vendors - No One accountable• EXADATA • One fourth the cost of big SMP boxes • Supports Database Consolidation • Response times average 10x faster, batch queries from 45 minutes to 35 seconds (77x) • Horizontal scale-out using commodity CPUs • Fully Fault Tolerant, Fast Fail Over – Much higher uptime achievedFreeing up Over a Petabyte Avg Response Time 10x Faster,of Expensive SAN storage CPU Utilization 80% Lower© 2011 Oracle Corporation
  10. 10. Management Excellence SMART MANAGEMENT AGILE EXCELLENCE ALIGNEDGoals:1. Analyse to Adjust2. Plan to Act3. Stay ahead of the game Maximizing your return
  11. 11. Garanti BankCustomer profile Turkeys second largest private bank by asset size (total assets reaching $65 billion). In 2008,Garanti delivered the highest ordinary banking income growth of 22%, increasing its customer base by over 1mln, now serving over 8 mln customers in corporate, commercial, SME, and consumer segments. The bank has 9 financial subsidiaries (incl. payment systems, pension, leasing, factoring, brokerage and asset management), 730 branches (5 foreign) and four international representative officesBusiness challenge Oracle solution• Achieve high performance in DWH queries to support the bank’s • Moved from a v1 full-rack Oracle Exadata to a half-rack Oracle ambitious growth plans, enable accurate and timely reporting on data- Exadata X2-2 to reduce data storage requirements with HCC from 17 intensive queries (managing risk and profitability) terabytes to 5 terabytes, database server nodes from eight to four, and• Eliminate long-running DWH queries on mainframe computers due to low storage server cells from 14 to 7, improving performance by a factor of central processing unit power, especially on critical days three while saving on floor space and energy consumption• Provide the bank’s 800 DWH end users with a better user experience and give them more time for analysis• Improve backup strategy by enabling daily backups and reducing time required to complete themResults • Used Oracle Exadata’s smart scans and smart flash cache features, achieving a 10x performance improvement in DWH queries • Enabled employees to run reports in a few minutes instead of up to eight hours, • Took advantage of time gained through faster query processing to more thoroughly test data, resulting in more reliable and accurate reports • Enabled data-intensive queries that could not run before — eg, management of profitability, customers, risks, products, and strategic performance, giving managers the information and time needed to make appropriate decisions, even on critical days • Optimized backup with full instead of incremental backups, completing seven-terabyte backups in only 3h on Oracle Exadata X2-2 http://www.oracle.com/us/corporate/customers/customersearch/garanti-bank-1-exadata-ss-1418703.html
  12. 12. Eastern European Mobile OperatorCustomer profileEuropean mobile telco, part of bigger capital group; at the end of 2010, this operator had 350+ employees who worked on providingservices for 600000 users.Business challenge Oracle solution• Improving BI application performance • Oracle Exadata Database Machine offers significant • 9 mln tx processed every night / 6hr slot performance improvements over previous (IBM p570) env • 50 ETL jobs, avg 18 steps each; 30 data sources • 10-30 times faster query execution • 2TB database • 5x data compression saves storage space • 70+ BI users • System capacity allows to run 2 more OLTP• Build a platform to enable BI growth, ensure availability applications (fraud detection) on same hardware• Lowering administrative overhead•Results • Extreme performance against other solution (promising minimum10X) • Reliability one system ‘’blackbox’’ (HW/SW) • Scalability readiness to support future BI needs & growth • Reduced complexity and Operation work, provide detailed security • End user satisfaction & higher productivity (more reports in the shortest time)
  13. 13. First TEST Performance DataExadata vs AIX P5 570 in production*
  14. 14. Technology Excellence COMPLETE TECHNOLOGY OPEN EXCELLENCE INTEGRATEDGoals:1. Aligning the Business Strategy to the IT Strategy2. Giving you maximum options Allowing it to happen no matter what
  15. 15. Eastern European Public Sector customerCustomer profile The customer is a government office of a big country, responsible for broad area of activities with its centralized ITBusiness challenge Oracle solution• Customer invested in Exadata at the end of Q1 in FY11. Their Quarter • Exadata Database Machine X2-2 HP Full Rack (4 Systems), Exadata Exadata went live in November 2010 and Full Exadata in December Storage Server Sofware 2010. They have seen that their database performance has increased • Exalogic Elastic Cloud X2-2 Quarter Rack , Exalogic Elastic Cloud more than 10 X and they have seen that they could consolidate 3 different databases in 1 Full Exadata saving space and energy. They have also Software seen that they could manage Exadata much easier than their numbers of • Sun ZFS Storage 7320 Appliance conventional database servers and storage. • Database Enterprise Edition • Real Application Clusters, Partitioning • Data Masking PackResults • The deal has actually started with upgrading their Exadata Quarter Rack to Full Rack. Than a new Full rack has been added as a Datawarehouse Machine. After running some tests for datawarehouse queries on Exadata, they have seen that they can achieve even more performance if they move their datawarehouse system to Exadata. At the end, they decided to consolidate all their databases and datawahouse in 4 Full Racks utilizing the current Exadatas as Standby database.
  16. 16. Kievstar Customer profileKyivStar, JSC is Ukraines foremost mobile communications and mobile internet provider, one of the most visible UA brands. Its wireless GCM network provides coverageaccessible to approximately 99% of the UA population. In Oct 2010, KyivStar merged with Beeline-Ukraine, a leading provider of landline communications andcommunication solutions for business clients to create the largest private communications company in the country, serving 25 million subscribers. Business challenge Oracle solution• Enhance processing power to serve 25+ mln services subscribers, 6 bln • Deployed Oracle Exadata to achieve record-breaking data processing,records, 60 GB data daily to its databases increasing financial and analytical calculation performance by 300% to• Make KyivStar’s systems fault-tolerant 500%, and providing KyivStar with the foundation to remain the leader in• Improve analytical calculation perf., as well as financial reporting, to quickly the Ukrainian telecommunications marketprovide management insight into the company’s financial position• Correctly calculates mobile and landline telephony taxes • Deployed Oracle Active Data Guard to improve system reliability, freeing• Facilitate the detection of data losses (erroneous operations or fraud), for IT resources for reporting and analytical tasks, (25 mln subscribersperiodical reporting required by online services analysis by services, zones,call) Results• Reduced storage volume from 444 terabytes to 70 terabytes (15%) —significant savings in energy, data center floor space• Enabled the company to effectively monitor revenues and margins, apply taxes correctly and quickly, and detect data losses due to errors or fraud by consolidating all key subsystems, such as financial reporting services or online services for subscribers• Optimized company risk assessment processes, retrieving data 5x faster than before, executing risk analyses 2-3x faster• Gained the ability to analyze and gain insight into key performance indicators—such as customer acquisition and churn, channel performance, average revenue per subscriber, and network performance—2x fast for more timely and informed decisions• Made systems fault-tolerant by adding a new half-rack Exadata X2-2 for the company’s second data processing center• Revised purchase plans for storage, as no other solution provides the performance of Oracle Exadata Database Machine http://www.oracle.com/us/corporate/customers/customersearch/kyivstar-exadata-5-snapshot-1449395.html
  17. 17. What is our recommendRoadmap?
  18. 18. Enterprise Evolution To Cloud Computing Silo Consolidated Optimized Cloud Compute, Storage, Network Optimized Systems Engineered Systems Building Blocks
  19. 19. Oracle Cloud Offering Software. Hardware. Complete. Building the 21st Century DatacenterExadata Exalogic Oracle Exalytics Big Data SPARCDatabase Elastic Cloud Database In-Memory Appliance SuperClusterMachine Appliance Machine T4-4
  20. 20. Cloud Computing Delivers Real Benefits• Solution: • Solution: • JAP – Java Application Platform • “Oracle as a Service” PaaS • DHP – Database Hosting Platform • Consolidate 300 small to medium database • CHP – Compute Hosting Platform environments onto 3 clouds • Centralized deployment of 200+ apps • Advanced chargeback model for cost recovery • Oracle: • Oracle: • WebLogic Server 10.3 • Oracle Database 11g • Oracle Database 11g • Exadata • Solaris • Sun M-Series/T-Series • Benefits:• Benefits: • 50% operating cost improvement • 35% reduction in operating costs • P&L breakeven in Year 1 • 30% reduction in project costs • Server utilization: 15%  80% • 44% power consumption avoided in • Elasticity – CPU can be taken from resource pool 4 years, while doubling capacity as needed • No downtime incidents in 3 years
  21. 21. Summary
  22. 22. Oracle Hardware And SoftwareEngineered To Work Together. • Innovation delivered faster • Better performance, reliability, security • Shorter deployment times • Easier to manage and upgrade • Lower cost of ownership • Reduced change management risk • One-stop support
  23. 23. Assembly Kit vs Complete & Engineered ProductsThe choice is yours

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