Land O’Lakes Improves Online Experiences with Self-Service Portal

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View this presentation as Land O’Lakes shares strategies and best practices for transforming your business and providing an intuitive user experience that allows you to:

• Easily create and capture orders for improved product reservation, price visibility, and up-sell/cross-sell opportunities
• Allocate products based upon business rules and improved tracking
• Provide an intuitive user interface for ordering, invoice information, bill presentation, and support issue tracking

Published in: Technology, Business
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  • Integrate with JD Edwards, Oracle Transportation management and Demantra back office enterprise applications
  • In late 2009, WinField Solutions launched a program to improve functionality, increase customer service, increase the ease of doing business and reduce operating costs in the WinField Solutions order experience The legacy portal did not keep up with level of functionality that customers wanted Customers viewed competitor’s systems as superior both in terms of functionality and ease of doing business Discuss Requirements
  • Land O’Lakes Improves Online Experiences with Self-Service Portal

    1. 1. 1 © 2011 Oracle Corporation – Proprietary and Confidential
    2. 2. Land O’Lakes Improves Online Experiences with Self-Service Portal Presenting with Sachin Agarwal, Director of Product Management, Oracle WebCenter Portal Mervyn Lally, Architecture, Innovation and Integration, WinField Solutions, Land O’Lakes Kristen McConnell, Systems Applications Manager, WinField Solutions, Land O’Lakes2 © 2011 Oracle Corporation – Proprietary and Confidential
    3. 3. Program Agenda • Business Challenges • Oracle WebCenter Overview • Land O’Lakes/WinField Solutions Overview • Conclusion • Q&A3 © 2011 Oracle Corporation – Proprietary and Confidential
    4. 4. Featured Speakers • Sachin Agarwal – Director of Product Management, Oracle WebCenter Portal • Mervyn Lally – Architecture, Innovation and Integration, WinField Solutions, Land O’Lakes • Kristen McConnell – Systems Applications Manager, WinField Solutions, Land O’Lakes4 © 2011 Oracle Corporation – Proprietary and Confidential
    5. 5. Business User Challenges User Must Make the ConnectionsPersonalized & BridgeRole-based user information & experiences data silos Seamless Quickly integration of assemblesocial services solutions without in context IT involvement 5 © 2011 Oracle Corporation – Proprietary and Confidential
    6. 6. IT Challenges Traditional Solutions Consistency of Security / SSL CMIS Consistency Data / Identity of Data Silos InformationIntegration SSO JSR170 Sources SAML XSLT Mapping Connectors LDAP Policy SOAP API’s Retention Security Utilization WSRP BPEL Cost and Standardized JSR286complexity to Developmentintegrate into Governance IDE Time / Expense Business Context 6 © 2011 Oracle Corporation – Proprietary and Confidential
    7. 7. Oracle WebCenter The User Engagement Platform for Social Business Oracle Fusion Middleware Oracle WebCenter is the user Oracle WebCenter engagement platform for social User Engagement Platform business, connecting people and Sites Portal information Web Experience Composite Applications Management & Mash-Ups •Improve customer loyalty with targeted websites •Enhance productivity with contextual collaboration •Increase business agility with intuitive portals, Connect Content Enterprise Enterprise Content composite applications and mash-ups Social Software Management •Seamless access to the right information in context7 © 2011 Oracle Corporation – Proprietary and Confidential
    8. 8. Oracle WebCenter Portal Composite Applications & Mash-UpsImprove Business Agility with Intuitive User Experiences• Prebuilt library of rich components for enhancing existing enterprise or creating new composite applications• Flexible application integration tooling for extending application or back-office capabilities and services into portals, websites, and composite applications• Innovative social tools enable contextual access to content and dynamic personalization of solutions8 © 2011 Oracle Corporation – Proprietary and Confidential
    9. 9. Empower Customers, Employees and Partners Search Documents Notifications Discussions & Email Presence Social Networks Wiki / Blog Partner Custom Business Intelligence Applications Legacy Other Apps…9 © 2011 Oracle Corporation – Proprietary and Confidential
    10. 10. Oracle WebCenter Portal Put Users at the Center of Their WebUser Experience Platform  Personalized user experiences  Site Navigation  Delegated AdministrationBusiness and Content Integration  100’s of prebuilt components  Siebel, PeopleSoft, JD Edwards,  SOA/BPM  Web Content & DocumentsContextual Social Services  User generated communities  People Connections  Activity trackingComposite Application Framework  Business Mashups  Component integration 10 © 2011 Oracle Corporation – Proprietary and Confidential
    11. 11. Program Agenda • Business Challenges • Oracle WebCenter Overview • Land O’Lakes/WinField Solutions Overview • Conclusion • Q&A11 © 2011 Oracle Corporation – Proprietary and Confidential
    12. 12. Connect3 Overview
    13. 13. Company Overview– Winfield Solutions is acompany of owned limited-liability wholly Land O’Lakes, Inc.– Top-performing seed and crop protection products– Help growers, dealers ahead of the industry partners stay and other ever-changing agricultural environment and achieve the highest level of bottom-line success © 2011 Winfield Solutions, LLC
    14. 14. Case for Change– In seed business by launchingleader in 2001, Land O’Lakes was a one of the first web based ordering systems– Since then, Land O’Lakes/WinField Solutions competition has matched this innovation and surged ahead through better online ordering applications with enhanced functionality– A new solution was needed to achieve competitive differentiation © 2011 Winfield Solutions, LLC
    15. 15. Solution Requirements– Avoid building a custom application– Use of a standard technology framework that easily integrates with our back office systems using Oracle Fusion Middleware– Deliver via the web a best in class customer experience © 2011 Winfield Solutions, LLC
    16. 16. Program Description Web Portal Collaboration Content Improve Increase Reduce Improve customer ease of doing operating functionality service business costs Online Self-Service Portal © 2011 Winfield Solutions, LLC
    17. 17. WinField Solutions™ Connect3™– Easy-to-use tool that allows WinFieldSolutions customers to connect with the company and stay connected with their grower customer activities– One-stop portal for web sales ordering, customer service, and company support applications– Help grow business together, and help you win in the field © 2011 Winfield Solutions, LLC
    18. 18. Homepage– My Messages– Commodities– Local Weather © 2011 Winfield Solutions, LLC
    19. 19. Order Entry– 3 ways to search– Results– Uncommitted Orders– Integrated with JD Edwards © 2011 Winfield Solutions, LLC
    20. 20. Order Transfer © 2011 Winfield Solutions, LLC
    21. 21. Order Confirmation– Print/Email– Ease of navigation © 2011 Winfield Solutions, LLC
    22. 22. Quick Order Search– Ad hoc reporting– Direct access to modify orders– Export– Integrated with JD Edwards © 2011 Winfield Solutions, LLC
    23. 23. Total Orders Homepage– Flexibility in reporting– Complete shopping cart © 2011 Winfield Solutions, LLC
    24. 24. Why Oracle WebCenter Portal?– Speed value chain processes and increase visibility into daily operations– Improve customer ordering experience and customer satisfaction– Increase self-service capabilities for Seed and CPP– Eliminate siloed sources of customer and orders– Single, standards based best-of-breed platform for integration (data, systems and process)– Greater agility, better decision-making, and reduced cost and risk to diverse Land O’Lakes IT infrastructure today © 2011 Winfield Solutions, LLC
    25. 25. Oracle WebCenter Portal Put Users at the Center of Their WebUser Experience Platform  Personalized user experiences  Site Navigation  Delegated AdministrationBusiness and Content Integration  100’s of prebuilt components  Siebel, PeopleSoft, JD Edwards,  SOA/BPM  Web Content & DocumentsContextual Social Services  User generated communities  People Connections  Activity trackingComposite Application Framework  Business Mashups  Component integration 25 © 2011 Oracle Corporation – Proprietary and Confidential
    26. 26. Q&A26 © 2011 Oracle Corporation – Proprietary and Confidential
    27. 27. Questions? Oracle WebCenter blog: http://blogs.oracle.com/webcenter Oracle WebCenter Homepage: http://oracle.com/webcenter Oracle WebCenter Newsletter: http://oracle.com/newsletters Twitter: http://twitter.com/oraclewebcenter Facebook: http://facebook.com/webcenter LinkedIn: http://linkd.in/lVaEOQ27 © 2011 Oracle Corporation – Proprietary and Confidential
    28. 28. 28 © 2011 Oracle Corporation – Proprietary and Confidential
    29. 29. 29 © 2011 Oracle Corporation – Proprietary and Confidential

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