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Internal Social Network & The Future Workspace
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Internal Social Network & The Future Workspace

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Colleagues are all using social media in their free time and as they get more and more acclimated to social experiences they begin to expect them in the workplace. In this session, we'll share ...

Colleagues are all using social media in their free time and as they get more and more acclimated to social experiences they begin to expect them in the workplace. In this session, we'll share information about Oracle WebCenter & Oracle Social Network is bringing together traditional & social collaboration with seamless integration into the respective business processes and applications.

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    Internal Social Network & The Future Workspace Internal Social Network & The Future Workspace Presentation Transcript

    • Internal Social Network &The Future WorkspacePeter H. ReiserSocial Business Evangelist WebCenter@peterreiser Spotlight Tag am 7.12.20121   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Oracle Safe Harbor Statement The  following  is  intended  to  outline  our  general  product  direc6on.  It  is  intended   for  informa6on  purposes  only,  and  may  not  be  incorporated  into  any  contract.   It  is  not  a  commitment  to  deliver  any  material,  code,  or  func6onality,  and   should  not  be  relied  upon  in  making  purchasing  decisions.     The  development,  release,  and  6ming  of  any  features  or  func6onality  described   for  Oracle’s  products  remains  at  the  sole  discre6on  of  Oracle.  2   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Organiza(ons  with  high  levels  of  employee  engagement  outperform  the  total  stock  market  index  and  post  total  shareholder  returns  that  exceed  the  average  by  22%   3   Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Source:  Trends  in  Global  Employee  Engagement,  Aon  HewiG,  2011  
    • Companies  with  low  levels  of  employee  engagement  have  total  shareholder  returns  that  are  lower  than  the  average  by  28%   4   Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Source:  Trends  in  Global  Employee  Engagement,  Aon  HewiG,  2011  
    • ok let’s do a reality check
    • 1st Generation Social Enterprise: Social Revolution Product   Sell              Market              BID  Mngt.              Deliver              Support     Crea6on   Business Applications ing Collaboration Tagg6   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • 1st Generation Social Enterprise: Social Graph CRM   HCM   ERP   Portal   BPM  7   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • 1st Generation Social Enterprise: Users Dilemma   ERP   Which social tool should I use? How does it relate to my job?Portal   What’s In It For Me? (WIIFM)g ggin Ta HCM   BPM   CRM   Collaboration8   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • 94%  Of knowledge workersinterviewed claim theywere overwhelmed byinformation to the point ofincapacitation. ! 9   Copyright © 2012, Oracle and/or its affiliates. All rights reserved. -­‐  Jonathan  Spira,  2011.  Informa5on  Overload:  None  Are  Immune.  Informa5on  Management,  21(5),  32.  
    • so – how can we fix this?10   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    •   1.  Build  (on)  your  Enterprise  Collabora6on  Strategy   2.  Connect  the  Enterprise    Social    Graph       3.  Leverage  the  Power  of  Social  Insight   4.  Engage  your  Employees  through  Social  Adop6on  11   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Build (on) your Enterprise Collaboration Strategy12   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Fix 1: Enterprise Collaboration Strategy From Social Silos to Enterprise Social Collaboration Product   Sell              Market              BID  Mngt.              Deliver              Support     Crea6on   Business Applications Social Collaboration embedded in Core Applications Enterprise  Collabora6on      13   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Centralized Content Hub14   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Business Application Integration15   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Connect the Enterprise Social Graph16   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Fix 2: Connect the Enterprise Social Graph CRM   HCM   ERP   Portal   BPM  17   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Socialize with Oracle Social Network Experts   Defined  Teams   New  Contract   App  Informa(on   Team  Project   Oracle   Social   Content   Network   Escala(on   New  Hire   Self  Forming   Teams   CRM   Disrup(on   Custom  App   3rd  Party  App   HCM   ERP  18   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Oracle Social Network with Customer Experience Optimal Customer Response •  Find the person with the best skills to assist with the issue •  Real-time collaboration in context of the issue •  Track an Agent’s collaboration contributions •  Identify and contribute relevant knowledge back to the system19   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Oracle Social Network with Financials Highly Collaborative Financial Management •  Enable Finance departments to collaborate instantly during quarter close with real-time information access •  Enable finance professionals in the back office to easily interact with the rest of the company •  Provide privacy when discussing sensitive financial results within Conversations20   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Oracle Social Network Social Marketing Employee Brand Engagement •  Discuss, plan and develop social (and traditional) marketing campaigns •  Preview external campaigns for review or engagement on the corporate social network •  Share, review and prepare responses to specific posts across lines of business •  Run internal employee focused campaigns over the corporate social network21   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Oracle Social Network Deployment Integration with Fusion CRM – Internal Deployment22   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Leverage the Power of Social Insight23   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Fix 3: Social Insight Usage   Recommend   Oracle   Social   Network   ROI   Insight  24   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Business + Social Insight Product   Sell              Market              BID  Mngt.              Deliver              Support     Crea6on   Business Data Business Applications Context Social    Data    25   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Recommend & Insight • Who to follow • Who is the expert • Active Content • Which document • Who is the proven expert • Which is the best document • Which groups get results • What is the Best process 26 Insert Information Protection Policy Classification from Slide 826   Copyright © 2012, OracleOracle and/or its affiliates. All reserved. Copyright © 2011, and/or its affiliates. All rights rights reserved.
    • Social CRM Example27   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Return on Investment • CLOSE DEALS FASTERS • CLOSE MORE DEALS • TIME TO RESOLUTION • ONBOARD PEOPLE QUICKER28   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Social Inside ROI can be measured Example: Social Re-Use versus Win/Loss Rate and Project Margin Product   Sell              Market              BID  Mngt.              Deliver              Support     Crea6on   14% higher Win metrics metrics 20% higher Margin metrics Rate Enterprise  Social  Collabora6on    -­‐  secure  –  scalable  –  compliant      29   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • ROI on Social Collaboration (Sun Microsystems) ROI  Calcula(on     Revenue  :  11,000  Millions       80%  of  projects  in  AIM  KMS:    8,800  Millions   14  %  average  Re-­‐Use:    1,320  Millions   Average  win  rate  improvement  :  10  %    30   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Engage your Employees through Social Adoption31   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Social Adoption How to build vibrant communities •  move  from  knowledge  is   power  to  sharing  is  power   Embed  Social   Adop6on  into  your   •  Answer  the  WIIFM  ques6on   Company  Culture     “What’s  In  It  For  Me”   Embrace   mobile  and   •  Any  6me,  Anywhere   ByoD    “Bring      on  Anything     your  own   Device”   Move  from  Web   centric  to  People   centric   •  The  new    Intranet  is  the  myProfile   of  each  user  32   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Start with Socializing Your Intranet From Web centric to People centric33   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Mobilize Your Content Any time, Anywhere – on Anything Fusion  CRM   Oracle  Social  Network     Medtronic  iPad  Solu6on  34   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Add Social Capital to Company Culture The Power of Recommendations & Gamification to build vibrant communities35   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Social Adoption Next  Fiscal  year  -­‐  you  can  choose   between:    5% more salary     or     work on a cool project Sales  Team     Tech  Team    36   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Community Methodology MMFI – Make Me Feel Included What is the common cause ? Do you listen to me? Do you understand me? MMFV – Make Me Feel Valued Can I trust you? Do you trust me? Do you value me? How ? WIIFM – What Is In it For Me Can you provide what I need any time, anywhere on any device?37   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Community Equity38   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • How it works39   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Tag Equity Info  1   Info  2   IQ=10   IQ=20       Java   Ruby   TQ=30   TQ=20      40   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Tag Equity Info  1   Info  2   Info  3     Info  4     IQ=10   IQ=20   IQ=30   IQ=40       Java   Ruby   TQ=60   TQ=60      41   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Tag Equity TQ(Java)=30 TQ(Java)=30 TQ(Ruby)=20 TQ(Ruby)=40 Info  1   Info  2   Info  3     Info  4     IQ=10   IQ=20   IQ=30   IQ=40       Java   Ruby   TQ=60   TQ=60      42   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • User Benefit (WiiFM) !  Social Ranking !  Recognition (Incentive) !  Expertise and Skills discovery43   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Benefit Example: Enterprise Search Expertise Discovery Personalized Recommendations44   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Social Adoption Example: Technology Leadership Fellow       Peer Review Principal    Candidate Pipeline Criterias!  Internal  Outreach  Engineer   Senior   HR  Levels     HR  Promo6on  Process    !  External  Outreach  !  Intellectual  Proper6es    !  ....  !  ....  !  Over average Community Equity Engineer   45   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Oracle Social Enterprise Solutions Ready to Bridge the GAP Social  Custom ee   er   Socia l  Employ borate   Work   Sales   Service   Ma Interact   Colla rke6ng  46   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Join the WebCenter Community! Are You Part of the Latest Conversations? Oracle  WebCenter  blog:   hGp://blogs.oracle.com/webcenter   OVER   Oracle  WebCenter  Homepage:   hGp://oracle.com/webcenter     325,000   Oracle  WebCenter  NewsleVer:   hGp://oracle.com/newsleGers   COMMUNITY   TwiVer:     hGp://twiGer.com/oraclewebcenter   MEMBERS   Facebook:     hGp://facebook.com/webcenter   LinkedIn:     hGp://linkd.in/ORCL_Social  47   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • 48   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.