Hitachi Data Systems Improves Global Web Experiences with Oracle WebCenter

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Hitachi Data Systems is a leading global electronics company and offers complete storage solutions for enterprises of all sizes. In order to manage its multi-lingual Web content across the globe, …

Hitachi Data Systems is a leading global electronics company and offers complete storage solutions for enterprises of all sizes. In order to manage its multi-lingual Web content across the globe, Hitachi Data Systems turned to Oracle WebCenter and teamed up with Oracle Partner Lingotek. Attend this webcast to hear how Hitachi Data Systems is using Lingotek's Collaborative Translation Platform integrated with Oracle WebCenter to control their global website footprint.

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  • 1. Oracle WebCenter inAction: Webcast SeriesHOST: Michelle Huff, Sr. Director, OracleWebCenter1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 2. Key Trends Impacting Your World Personalization Multi-Channel Mobile Consumerization Social Self-Service2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 3. Engaging Customers is Critical for Business Growth3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 4. Oracle WebCenterEngage Your Customers. Empower Your Business. Oracle WebCenter is the engagement platform powering exceptional experiences for employees, partners and customers.  Drive sales and loyalty with engaging cross- channel online experiences  Provide a single point of access with self- service portals and application dashboards  Enhance productivity with social collaboration  Ensure timely, relevant and accurate information with enterprise content management4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 5. Hitachi Data SystemsImproves Global WebExperiences with OracleWebCenter and Lingotek5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 6. Welcome!  Sean Mattson, Senior Director Global Web Marketing, Hitachi Data Systems  Sandeep Kaur, Technical Lead, Hitachi Data Systems  Rob Vandenberg, CEO, Lingotek6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 7.  Company OverviewAgenda  4 Keys to Delivering a Global Customer Web Experience – Multilingual Content – Centralized Global Content Storage – Style Guide Management – Translation Management  Demonstration  Summary  Lingotek Offer  Q&A7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 8. Company Overview8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 9. Hitachi Data Systems Hitachi Data Systems (HDS) provides mid-range and high-end storage systems, software and services. It is a wholly owned subsidiary of Hitachi Ltd. and part of the Hitachi Information Systems & Telecommunications Division. The company sells through direct and indirect channels in more than 170 countries and regions. Its customers include over 50 percent of the Fortune 100 companies. Santa Clara, California Over 5,300 employees in more than 100 countries and regions9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 10. Business Objectives  Governance structure to enable global management  Expand use of existing Content Management Platform  Increase Translation Management System (TMS) usage10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 11. Business Challenges  Lack of global web capabilities led to inconsistency of messaging, time to market and failed to address local language needs  HDS was behind our competitors in the global web arena China  Translation efforts were superficial, inconsistent and wasteful  Lack of translation automation tools discouraged localization  Lead gen and acquisition capabilities were stifled by absence of global content  Excessive operational overhead, due to manual and redundant processes Germany11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 12. Target Solution  Embed processes to ensure editorial and brand review of all global content across the 30 China HDS.com geo sites  Decentralized publishing and website flexibility to address local market needs  Oracle WebCenter Content and Site Studio Germany12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 13. Lingotek  Lingotek gives enterprise business customers’ new ways to engage their global communities by providing trusted, rapid translation to expand and grow business in a cost effective way.  Salt Lake City, Utah13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 14. Lingotek Solution14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 15. 4 Keys to Delivering a Global Customer Web Experience Centralized Multilingual Global Content Content Storage Translation Style Guide Management Management15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 16. Multilingual Content Multilingual Content Centralized Global Content Storage Translation Style Guide Management Management16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 17. Multilingual Content Key Requirements – Integrated with Oracle WebCenter – Allow for self publishing in local language – Support multiple file Germany formats – Easy to localize China 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 18. Multilingual Content Key Features & Benefits – Lingotek integrates with WebCenter Content, WebCenter Sites and Site Studio – Allows customized translation work flows to be performed based on content value – Supports multiple file types 18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 19. Multilingual ContentKey Takeaways Multilingual Centralized Centralized 1. Integrates with WebCenter Content, Site Studio Global Content Global Content Content Storage Storage and WebCenter Sites 2. Allows customization of translation workflows 3. Supports multiple file types for translation Translation Style Guide Style Guide Management Management Management19 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 20. Centralized Global Content Multilingual Content Centralized Global Content StorageStorage Translation Style Guide Management Management20 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 21. Centralized Global Content Storage Key Requirements – Single source storage – Leverage Translation Memory for reuse and consistency – Scalable – Workflow automation 21 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 22. Centralized Global Content Storage Key Features & Benefits – Localized assets managed in central location – Synchronize multi- lingual content – Automated translation work flows – Reduce time to market with central repository of translated content 22 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 23. Centralized Global Content StorageKey Takeaways Multilingual 1 Key/Theme Centralized Centralized Key/Theme 2 1. Reduce time to market with central repository of Global Content Global Content Content Storage Storage translated content 2. Ability to reuse/recycle content with translation memories Translation Style Guide 3. Cut down on translation time Style Guide Key/Theme 4 Management Key/Theme 3 Management Management23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 24. Style Guide Management Multilingual Content Centralized Global Content Storage Translation Style Guide Management Management24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 25. Style Guide Management Key Requirements – Import glossaries – Automated extraction – Management interface – SEO management – Style adherence 25 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 26. Style Guide Management Key Benefits – An increase in global web capabilities for more consistency in messaging, time to market and to address local language needs – Platform ensures LSPs adhere to best practices and leverage style guidelines 26 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 27. Style Guide ManagementKey Takeaways Multilingual Centralized 1. Cohesive and more consistent global message Content Global Content Storage 2. Search Engine Optimization (SEO) management 3. No duplicated efforts allowed for increased Translation Style Guide productivity Management Management27 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 28. Translation Management Multilingual Content Centralized Global Content Storage Translation Style Guide Management Management28 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 29. Translation Management Key Requirements – On premise – Scalable – Integrates with Oracle WebCenter Germany – Ease of use China 29 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 30. Translation Management Key Features & Benefits – Single source storage – Automate continuous workflows – Flexible to address local market needs – Central translation memory – Central style guide – Lower cost and increase quality 30 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 31. Translation ManagementKey Takeaways Multilingual Centralized 1. Centralized translation management tool Content Global Content Storage 2. Scalable platform to meet the growing needs of the business 3. Global Web Experience Management Translation Style Guide Management Management31 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 32. DEMONSTRATION32 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 33. Oracle WebCenter Benefits  Enterprise Content Management to enable self publishing and automate continuous business processes  Leverage automation to scale a resource constrained global content publishing process  Manage incremental change, website changes 50-100 times per month, and synchronize global product announcements33 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 34. Why Oracle WebCenter  Enables end-to-end content lifecycle management across multiple languages  Manage content relationships and workflows  Enables self publishing globally, while maintaining synchronicity of message  Provides each Geo with the ability to expand their web offering to meet local market needs, while staying aligned with Corporate Web Guidelines34 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 35. Lingotek Offer 30 DAY FREE www.lingotek.com/oracle TRIAL!35 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 36. Join the Oracle WebCenter Community! Oracle WebCenter blog: http://blogs.oracle.com/webcenter Oracle WebCenter Homepage: http://oracle.com/webcenter Oracle WebCenter Newsletter: http://oracle.com/newsletters Twitter:  rob@lingotek.com http://twitter.com/oraclewebcenter  sean.mattson@hds.com Facebook: http://facebook.com/webcenter  michelle.huff@oracle.com LinkedIn: http://linkd.in/ORCL_Social www.webcenterinaction.com36 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 37. 37 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.