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Ancestry.com Delivers an Engaging Online Experience with Oracle WebCenter
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Ancestry.com Delivers an Engaging Online Experience with Oracle WebCenter

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Ancestry.com is the world’s largest online family history resource, providing an engaging and interactive customer experience to more than 1.9 million members. Key to Ancestry.com’s success has been …

Ancestry.com is the world’s largest online family history resource, providing an engaging and interactive customer experience to more than 1.9 million members. Key to Ancestry.com’s success has been the delivery of an online customer experience that converts site visitors into paying subscribers and keeps them coming back to learn more. Discover how Oracle’s Web experience management solution, Oracle WebCenter Sites, plays a role in helping Ancestry.com achieve their online customer engagement goals.

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  • 1. <Insert Picture Here>Ancestry.com Helps Families UncoverHistory with Oracle WebCenterBlane Nelson, Chief Architect – Applications, Ancestry.comChristie Flanagan, Director of Product Marketing, Oracle
  • 2. Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.2 | © 2012 Oracle Corporation – Proprietary and Confidential
  • 3. Ancestry.com & Oracle WebCenter Blane Nelson Chief Architect - Applications
  • 4. Ancestry.com Mission4
  • 5. Largest Family History Site on the Web5
  • 6. Ancestry.com Company Information• Offices in 8 Countries6
  • 7. Ancestry.com Company Information •1.9 Million Subscribers7
  • 8. Ancestry.com Company Information• Historical Content – Over 30,000 historical content collections – 10 billion records and images – Records dating back to 16th century8
  • 9. Ancestry.com Company Information• User Contributed Content – 34 million family trees – Approximately 4 billion profiles9
  • 10. Ancestry.com Company Information• Multiple Data Centers – 4.0 petabytes of online storage10
  • 11. It’s Personal• Very personal experience for our customers – Making discoveries about their family• Our challenge is to help people make these discoveries11
  • 12. Challenges: Communicating with Customers• In the internet world we are constantly changing the way we interact and communicate with customers. – Email – Blogs ▫ RSS Feeds – Video Feeds ▫ Traditional Broadcast Media ▫ Internet streaming ▫ Interactive video feeds12
  • 13. Challenges: Communicating with Customers• Need to go where the customers are.• Mobile – iOS - iPad, iPhone, and iPod – Android – Tablets and Phones• Social Networks – Facebook – Twitter – Pinterest – Google+13
  • 14. Challenges: Engineering Resources• Product and marketing could not change site content without going through development• Dedicated developers just to support our marketing efforts – Turning marketing campaigns into web pages and HTML e-mails14
  • 15. Challenges: Larger Organization• Coordinating Resources for Projects – Aligning development resources – Synchronizing site updates with marketing campaigns15
  • 16. Challenges: Time to Market• From Idea to Web to Customer – Month or more to move through the process – Unable to respond quickly to internet waves – The larger the company grows the harder it is to coordinate resources and schedules – Identify the choke points in the process and organization16
  • 17. Requirements for Web Experience Management Requirement Support Current Systems and Environments Windows • Unix & Linux • Legacy ASP • Java • ASP .NET • JSP − 1.1 – 4.0 • PHP • MVC .NET − 1.0 - 4.017
  • 18. Requirements for Web Experience Management• Marketing Requirements – Easy to enter content – Without a degree in HTML – Scheduling of content - When is content visible to users• Product Requirements – Easy to manage content – See when content is out-of-date – Rotation of content – Producing new content as old content expires• IT/Development Requirements – Support current systems and environments – Scalable and manageable for a world wide network18
  • 19. Our Evaluation• Started with a list of 40 Web Experience Management solutions• First Cut: Our requirements vs. marketing information – Narrowed to 8• Second Cut: Detailed review of our requirements with solution representatives – Narrowed to 3• Third Cut: The technology bake-off – Representatives demoed products – Set of custom use cases specific to our company
  • 20. Selected Oracle WebCenter20
  • 21. Traditional Deployment of Full Pages21
  • 22. Spot Management• Manage a Specific Spot on a Existing Page22
  • 23. Spot Management – Server Side• Web Server gets HTML Fragment from WebCenter – .NET Server Control / JSP Custom Tag• RESTfull call using Custom URL Assembler HTML Page HTML Fragment Ancestry Web WebCenter Server Server23
  • 24. Spot Management – Client Side• Browser gets HTML Fragment from WebCenter – JavaScript/AJAX injects content into the Page HTML/JavaScript Ancestry Web Server AJAX Call HTML Fragment WebCenter Server24
  • 25. Custom Content Provider• Mixing Existing Content with Content from WebCenter on Existing Pages25
  • 26. Custom Content Provider• Web Server gets merged content from WebCenter – WebCenter in turn gets content from internal content systems – Advantage is that WebCenter caching rules apply HTML Page HTML XML Ancestry Web Ancestry Content WebCenter Server Server Server26
  • 27. Example of Recent Campaign (1940 Census)• Launch of the United States 1940 Census – 3.8 Million Census Images – Estimated 130 Million Records• The National Archives – Release Images on 1 April 2012• Continually updating customers when new state’s indexes are available across different channels and social networks.27
  • 28. Summary• Oracle WebCenter in Traditional Manner – Sub-sections or micro-sites of existing web properties – Campaign landing pages• Spot Management – Provides HTML Fragments to existing pages – Quickly add managed content to existing pages without having to refactor the whole page• Custom Content Provider – Provides access to content without having to migrate it from existing systems• Allows for integration with current systems and services28
  • 29. Oracle WebCenter Engage Your Customers. Empower Your Business. Oracle WebCenter is the engagement platform powering exceptional experiences for employees, partners and customers. • Drive sales and loyalty with engaging cross-channel online experiences • Provide a single point of access with self- service portals and application dashboards • Enhance productivity with social collaboration • Ensure timely, relevant and accurate information with enterprise content management29 | © 2012 Oracle Corporation – Proprietary and Confidential
  • 30. Q&A Oracle WebCenter blog: http://blogs.oracle.com/webcenter Oracle WebCenter Homepage: http://oracle.com/webcenter Oracle WebCenter Newsletter: http://oracle.com/newsletters Twitter: http://twitter.com/oraclewebcenter Facebook: http://facebook.com/webcenter LinkedIn: http://linkd.in/ORCL_Social30 | © 2012 Oracle Corporation – Proprietary and Confidential
  • 31. 31 | © 2012 Oracle Corporation – Proprietary and Confidential