American Axle Speeds Portal Deployment & Empowers End Users with Oracle WebCenter
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American Axle Speeds Portal Deployment & Empowers End Users with Oracle WebCenter

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Learn how American Axle is using Oracle WebCenter in order to empower their business users with the ability to contribute, consume, and share information. Learn how American Axle teamed up with Oracle ...

Learn how American Axle is using Oracle WebCenter in order to empower their business users with the ability to contribute, consume, and share information. Learn how American Axle teamed up with Oracle Partner Fishbowl to develop and deploy their new Oracle WebCenter Intranet portal in less than 60 days.

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  • Mark introduces self,gives a brief introduction of the series and gives a brief overview of WebCenter in the next 3 slides.
  • Main Point:Key trends in the world today that impact you, the user, and how you conduct business or interact with businesses.Script:There are several key trends today that are impacting you, your expectations and how you do business. SOCIAL - While some companies believe the word “social” isn’t relevant to their business - social networking and social tools have had a huge impact on individuals and how they interact with each other and with organizations. Consumer driven applications like Facebook and Foursquare have changed the dynamics of networking and keeping up to date on others activities – this in turn is shifting users expectations in general and how they want to interact with others and receive information in other aspects of their lives – even within the business world. Other tools like twitter, blogs, wikis, end user ratings and reviews, etc. – have given the individual a greater voice and ultimately more control. This impacts organizations in multiple aspects from marketing and PR to customer service and product innovation.MOBILE - Mobile devices have made a significant impact in the business world as well. This includes everything from traditional PCs and now tablets to cell phones and smart phones. People are used to always being connected, having the right information or application right at their fingertips, and they are frustrated when it doesn’t work or if they can’t access the things they need from their device.PERSONALIZATION - First is the idea that everything is more personalized. Organizations and more importantly user’s expectations have moved beyond the former days of “broadcasting” and one size fits all. People have become accustomed to tailoring entertainment, information they receive, applications, etc. according to personal preferences. When they interact with companies, they want the company to know who they are and they want companies to provide a more personalized and relevant experience.MULTI-CHANNLEL - The World has also become much more “multi-channel”. We just talked about web, mobile and social channels – that’s in addition to call centers, in-stores, online stores, kiosks.This makes it harder to have a single marketing voice, a consistent customer experience, or even keep up from an IT perspective to support all the different platforms and devices.CONSUMERIZATION - Consumerization – what does that mean? Now, while ‘ease of use’ has always been a goal, some of the trends I’ve already mentioned have led to a concept called “Consumerization of IT.” Instead of IT being the trend-setting organization (like years ago)- offering new technologies to their customers - business users are now bringing in devices and software and insisting they be supported internally, as well as using hosted applications outside the firewall. And all these applications, sites and tools built for consumers are setting a new standard for user interaction and ease of use – customers, partners and employees are now wondering why their internal systems cannot work the same way.SELF-SERVICE – And finally, Self-Service. The concept of self-service continues to be a strong trend for multiple reasons.The recession has hit many organizations worldwide and continues to impact decisions, budgets and strategies. In order to do more with less, organizations are continuing to expose more and more services online for customers, partners, and employees to make changes on their own – without having to hire additional staff or add more paperwork.Organizations are also increasing their focus on the customer experience, realizing that sacrificing customer experience to save costs has led to decreased revenues and higher cost of sales (for example it’s harder to acquire new customers vs. selling to existing ones). Customers want the option for self-help, to book their own travel, pick their airline seat, purchase products, track shipping information, etc. Offering these services improves the overall customer experience.Finally, some organizations are looking at some of the services they offer their customers, partners or employees as a way to innovate and differentiate from their competitors within the industry. Perhaps it’s taking a customer 1st strategy and approach as we just talked about and putting a lot of effort into those services. Alternatively, instead of taking existing processes and exposing them online - others are better leveraging the web, social & mobile channels to offer brand new services – setting them apart from competitors or creating new business models for their company. (For example in banking, online banking applications used to set businesses apart, nowadays it’s fairly common place and users expect this service to be available. In the US, Chase bank however, took that to the next level by offering a service on mobile devices for users to take photos of their checks to deposit them. That’s a new service that’s being used as a differentiator and some competitors are now trying to play catch up.Notes:xxx
  • Main Point:Engaging employees and partners is essential to driving business value. Script:Engaging employees and partners is essential to driving business value. Your employees are the ones responsible for executing on the business’ objectives and you rely upon your partners for various things in the service of your customers and other business objectives. Your employees (in the sales & service departments) are also the ones interacting with your customers the most, so delivering on customer expectations and attaining high levels of customer engagement are simply not possible without successfully empowering these two stakeholder groups.High employee and partner engagement can have many benefits including: Higher levels of employee productivity Longer employee retention And stronger, more enduring and more successful partner relationships Engaged employees and partners are also more likely to serve as ambassadors for an organization’s brand And more likely to deliver excellent customer service They’re also more likely to refer others for hire And more likely to recommend the organization’s products and services More likely to share feedback with their colleaguesIn a way, engagement is a measure of employee and partner investment in an organization’s mission and brand. And then you have the enablement piece of this as well. It’s hard to imagine a high level of engagement existing among partners and employees who don’t feel that they’ve been enabled to do their jobs very efficiently or effectively. You’re just not going to find high engagement among people if the everyday processes and technologies they work with make it a challenge for them to access, share and manage the information they need do their jobs or if they’re unable to effectively collaborate around the projects they’re working on.
  • Drive sales and loyalty with engaging cross-channel online experiencesProvide a single point of access with self-service portals and application dashboardsEnhance productivity with social collaborationEnsure timely, relevant and accurate information with enterprise content managementMain Point:Oracle WebCenter is the engagement platform powering exceptional experiences for employees, partners and customers.Script:Oracle WebCenter is the engagement platform powering exceptional experiences for employees, partners and customers. It brings together the most complete portfolio of portal, web experience management, content management, social and collaboration technologies in a single product suite. Oracle WebCenter improves customer loyalty and sales by helping marketing-driven organizations deliver engaging cross-channel online experiences to customers and provides people with a single point of access via self-service portals and custom application dashboards. Oracle WebCenter helps people work together more efficiently with social collaboration tools that optimize connections between people, information and applications while ensuring timely, relevant and accurate information with an enterprise content management infrastructure.
  • Webcenter in the middleSurround by CX, SRM, Enterprise ApplicationsConnecting everything together – better experienceTry to draw out WebCenter’s relevance in all the other hot areasCX: WEM/SitesSRM: OSN, …. Enterprise Apps: OSN, Content
  • Mark introduces the webcast in the series.
  • Mark introduces speakers.
  • Mark goes over the agenda.
  • Customer gives company overview.Includes axles, chassis modules, driveshafts, power transfer units, transfer cases, chassis and steering components, driveheads, crankshafts, transmission parts and metal-formed products.
  • Customer describes business objectives.
  • Customer describes business challenges.
  • Customer – will cover the solution they have deployed and transition into why they chose the Partner, and Partner will cover next slides.Improved UsabilityAllow users to contribute new content and/or edit existing content Provide ability to add or change content on the intranet ff.Improved Site Navigation FeaturesSupport a more flexible method of managing site navigation Easily allow authorized users to add, remove, or modify navigation Provide a Repeatable Framework for New Sites and Sub-SitesSupport a framework for deployment to rapidly create new pages, micro sites, or additional sites Support light application integration Utilize existing web assets
  • Partner gives company overview.
  • Partner
  • Mark – provides overview of 4 keys/themes customer was looking for in a solution. Then transitions to next slide and asks about Theme 1.
  • Mark – asks why Theme 1 was important.
  • Customer covers this slide
  • Partner covers this slide
  • Mark summarizes Key Takeaways and transitions into asking about the next requirement.
  • Mark – asks why Theme 2 was important?
  • Customer
  • Partner
  • Mark summarizes Key Takeaways and transitions into asking about the next requirement.
  • Mark – asks why Theme 3 was important?
  • Customer
  • Partner
  • Mark summarizes Key Takeaways and transitions into asking about the next requirement.
  • Mark – asks why Theme 4 was important?
  • Customer
  • Partner
  • Mark summarizes Key Takeaways and transitions to Partner who will give the demo.
  • Partner gives demo.
  • Customer or Partner covers benefits/summarizes what was shown in demo.
  • Partner covers special offer. This could be a free assessment, white paper, etc.
  • Mark summarizes and closes.

American Axle Speeds Portal Deployment & Empowers End Users with Oracle WebCenter American Axle Speeds Portal Deployment & Empowers End Users with Oracle WebCenter Presentation Transcript

  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.1Oracle WebCenter inAction: Webcast SeriesHOST: Mark Brown, Sr. Director, OracleWebCenter
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.2Key Trends Impacting Your WorldPersonalizationMobileSocialMulti-ChannelConsumerizationSelf-Service
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.3Engaging Employees & Partnersis Essential to Driving Business Value
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.4Oracle WebCenterEngage Your Customers. Empower Your Business.Engaged people createmore value.WebCenter engages people.
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.5ORACLEWebCenterThe Center of Engagement
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.6American Axle SpeedsPortal Deployment &Empowers End Users withOracle WebCenter
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.7 Prashanth Vedire, Chief Architect – IT, AmericanAxle Jason Lamon, Senior MarketingAssociate, Fishbowl SolutionsWelcome!
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.8Agenda  Company Overview 4 Keys to Increasing Employee Engagement– Usability– Navigation– Repeatable Framework– Unified Platform Demonstration Fishbowl Solutions Offer Summary Q&A
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.9American Axle Leading, Tier-One global automotive supplier of driveline and drivetrainsystems and related components Founded in 1994 2011 Sales: $2.6 Billion Employees: More than 10,000 associates globally Locations: More than 30 locations in 13 countries Customers: More than 100 customers
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.10 Enhance first version of Oracle WebCenter-based Intranet Improve content contribution Streamline process to update navigation Provide ability for business groups toquickly roll-out new sitesBusiness Objectives
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.11 First corporate intranet did not meet expectations Inability for business groups to easilycontribute content Poor navigation structure hindered contentaccess Low overall use across the companyBusiness Challenges
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.12 Improve Intranet design and contribution Flexible methods to manage site navigation Extend investments in Oracle WebCenterContent and PortalTarget Solution
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.13Fishbowl Solutions+ 100+ Oracle WebCenter deployments in last 2 years+ Focused on portals & content management since 1999+ Oracle Gold Partner, Reseller, Consulting,Value Add Developer, Partner Advisory Board,Public Sector Pillar Partner+ First Partner to have both Oracle WebCenter Content &WebCenter Portal SpecializationsAwards- Fusion Innovation- Oracle Excellence- Enterprise 2.0 Blazer- 2009 ECM Architect ofthe Year- Best Places to Work
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.14Fishbowl Solutions OfferingsValue-Add Software and ServicesWebCenter Mobile Enterprise Portals & IntranetsSharePoint & Google Search Connectors Upgrade and Migration Services
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.154 Keys to Increasing Employee EngagementUnifiedPlatformRepeatableFrameworkNavigationUsability
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.16UsabilityUnifiedPlatformRepeatableFrameworkNavigationUsability
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.17Usability Key Features– Contribution viaprofiles– Navigation andStructure– Site Content– Specialized Content– Specific profiles fordocument contribution
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.18Usability Key Benefits– Familiarity– Metadata control– Governance
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.19Usability1. Empower users to contribute content2. Remove IT burden/bottleneck3. Accelerate and ensure adoptionKey TakeawaysUnifiedPlatformRepeatableFrameworkNavigationUsability
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.20NavigationUnifiedPlatformRepeatableFrameworkNavigationUsability
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.21Navigation Key Features– Mega Menu– Site Section– Category– Sub Categories
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.22Navigation Key Benefits– User-driven structure& content– Reuse across sites– Customize UI pergroup or department
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.23Navigation1. Content-based site structure2. Content profiles drive navigation3. Customizable look and feelKey TakeawaysUnifiedPlatformRepeatableFrameworkNavigationUsability
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.24Repeatable FrameworkUnifiedPlatformRepeatableFrameworkNavigationUsability
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.25Repeatable Framework Key Features– ‘Public’ spacetemplates– Portlets and taskflowsdeployed within theWebCenter ResourceCatalog– Mega menu facilitatedclassification of menuitems for use across allsites
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.26Repeatable Framework Key Benefits– Quick pagedeployment– Similar experienceacross site pages– Reuse content andcreative assets– Ensure brandconsistency
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.27Repeatable Framework1. Reusable/Repeatable framework2. Leverage Oracle WebCenter resource catalog3. Classification of menu itemsKey TakeawaysUsabilityUnifiedPlatformRepeatableFrameworkNavigation
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.28Unified PlatformUnifiedPlatformRepeatableFrameworkNavigationUsability
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.29Unified Platform Key Features– Oracle WebCenterPortal/Spaces– Content Management– JSR-286 Portlets– ADF Taskflows– LDAP Integration
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.30Unified Platform Key Benefits– Leverage investments– Utilize standards– Ease maintenance– Infrastructure to Scale
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.31Unified Platform1. Leverage and extend Oracle WebCenterinvestments2. Utilize common development tools andtechnologies3. Simplified architectureKey TakeawaysUnifiedPlatformRepeatableFrameworkNavigationUsability
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.32DEMONSTRATION
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.33Oracle WebCenter Benefits Why Oracle WebCenter?– Increase time to value – 60 days to a LIVE Intranet!– Increase control and governance– Lower total costs – extend capabilities and integrate with other systems– Empower users
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.34Special Offer from Fishbowl SolutionsFREE WebCenter Scoping Engagement*www.fishbowlsolutions.com*Offer valid through June 30, 2013 with an approved Fishbowl statement of work. Email sales@fishbowlsolutions.com for details.
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.35Join the Oracle WebCenter Community!Oracle WebCenter blog:http://blogs.oracle.com/webcenterOracle WebCenter Homepage:http://oracle.com/webcenterOracle WebCenter Newsletter:http://oracle.com/newslettersTwitter:http://twitter.com/oraclewebcenterFacebook:http://facebook.com/webcenterLinkedIn:http://linkd.in/ORCL_Social jlamon@fishbowlsolutions.com prashanth.vedire@aam.com mark.w.brown@oracle.comwww.webcenterinaction.com
  • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.36