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  • 1. Tecnología para la internetdel futuro: integración deservicios y movilidadEnrique Martín CasadoDirector Preventa Oracle Fussion MiddlewareMadrid 25 de Abril de 2013
  • 2. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.2AgendaIntroducción: Estrategia de Oracle para MovilidadEjemplos de clientes
  • 3. 3 Copyright © 2012, Oracle and/or its affiliates.All rights reserved.• Fixed-mobile substitution• Mobile data increasesx26 by 2015• Video and OTT providersdrive traffic• Social networkingconsumption patterns• On-device and networkcapabilities mobile experiences• Change in mobile value chainDriving Forces – the Mobile LifestyleencesGlobalUsers(Millions)Source: Morgan Stanley Research, 2011
  • 4. 4 Copyright © 2012, Oracle and/or its affiliates.All rights reserved.Mobility World SegmentationMobilise the Enterprise(employees & partners)Employee Self-ServRoadWarriorsdashboardsSupplier Mobile AppMobilise your businessMobilise the Marketplace(customers)Mobile AdvertisementProximityMarketingMobile WebMobilise Things (M2M)(devices)Vehicle diagnosticsSmart meteringUrban management
  • 5. 5 Copyright © 2012, Oracle and/or its affiliates.All rights reserved.Oracle Mobile Capabilities• Mobile Web with WebCenter• Hybrid applications: ADF Mobile• Mobile Applicationsfor Enterprise Apps• Mobile and the Cloud• Identity ManagementMobile & SocialFrom OOW 2012OOW12
  • 6. 6Mobile Architecture ChoicesMobile WEBOnline applicationaccessed throughmobile devicebrowserBrowser governsaccess to localstorage and deviceservices (camera,GPS, etc.)Highly reusablecodeMultiple deviceTREND:Responsive DesignNative MobileAppsApplication installed &runs on deviceEach app is optimizedfor a specific mobileplatform and formfactorDirect access to localstorage and deviceservicesCode reuse is difficultSkill reuse is difficultHybrid MobileAppsApplication containerinstalled & runs ondeviceOptimized for specificmobile platform & formfactorDirect access to localstorage and deviceservicesCode reuse andportability vastlysimplifiedNative App(iOS)Facebook in Safari
  • 7. 7 Copyright © 2012, Oracle and/or its affiliates.All rights reserved.So, how do you deliver Mobile Services ?MobileWebMobile AppNativeMobile AppHybridMobile AppMobileServiceBusinessChoiceITChoiceGartner, April 2012 : by 2015, 80% of all mobile applications developed will be HYBRIDor MOBILE WEB oriented
  • 8. 8• Detect incoming devices andrender device optimized site• More than 2.000 DevicesDetection• In-context editing & preview ofwebsite for different devicetypes• Detect incoming devices andrender device optimized site• Leverage Sites targeting formobileWebCenter Sites Mobility
  • 9. Unified RepositoryMobile and WebInContext editingMobile Preview
  • 10. 10Responsive SitesWhat does it means?“Responsive design is not a technology, it’s a development philosophy todesign and optimize from the outset for multiple touchpoints including “FORRESTER Benefits• Single set of front-end code to build a site thatresponds within the constraints of the deviceto deliver an experience that is contextual tothe size and orientation of the screen.• Single ‘web’ team aligned around a singletechnology (CSS3 & HTML5) and writing asingle set of code• Unique URL for every device (SEO).• Fluid Images / Fluid Grid• CSS Media Queries
  • 11. 11 Copyright © 2012, Oracle and/or its affiliates.All rights reserved.• Different Resolutions• Mobile OS Proliferation• Disparate back-end systems• Security• Different User ScenariosHybrid Applications
  • 12. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.12
  • 13. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.13What is so special about ADF MobileDevelop once & deploy to multipleplatforms (iOS and Android)Lghtweight Java virtual machine JVMHTML5 / JavaScript GUI basedProtect against mobile platform shifts –framework adapts for youSOAP & REST ServicesModular developmentSecure with Authentication, AccessControl and Encryption(*) Acceso a capacidades nativas mediante Phonegap de forma transparente
  • 14. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.14Mobile Single Sign-on
  • 15. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.15Consuming Declarative SOAP/REST WebServices…OracleServiceBUSSOAP/RESTInMemoryCache
  • 16. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.16AgendaIntroducción: Estrategia de Oracle para MovilidadEjemplos de clientes
  • 17. 17 | © 2012 Oracle Corporation – Proprietary and ConfidentialMobile : Traveler information programReduced Time to MobileIssue • Push Traveler information from mainframe tomobile devices• "Never again will an agent have lessinformation a customer”Solution • Oracle Service Bus &Coherence for 10000 usersResults • Cut development time from six months to three months (50%)Applications clientesAfficheursTrainChef deBordChef de quaiCentre decontrôleInterMed (Osb/Coherence)Puits de donnéesCache de donnéesMédiationTransformationsprotocoles&formatsContrôleSLARégulation des fluxAdaptationtechniqueGestion desversionsSécuritéContrôle de laqualité de serviceAdministrationTableaux debordSuivi AlerteStatistiquesParamétrageEntrepôts MétiersIncidents/retards ItinérairesVoyages &clients
  • 18. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.18
  • 19. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.19
  • 20. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.20
  • 21. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.21
  • 22. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.22
  • 23. Thi kMobilize your businessingn
  • 24. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.24Q&A
  • 25. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.25
  • 26. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.26