Copyright © 2014, Oracle and/or its affiliates. All rights reserved.1
II Encuentro para el Sector
Turístico
Propuesta de valor de Oracle para los
nuevos retos del sector
04 de Marzo de 2014
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.3
Agenda
Propuesta de valor de Oracle para el Sector T...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.4
Informe: “Turismo: retos y oportunidades del motor
e...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.5
Ciclo del Sector Turismo
Se acerca el fin de un cicl...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.6
Un 2013 de Récord
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.7
Turismo y Empleo
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.8
Competitividad
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.9
El Consumo Turístico
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.10
¿Cómo se buscan y compran
los viajes?
Online vs Off...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.11
¿Qué papel juegan Internet y el Smartphone?
• Busca...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.12
Con T de Turismo y Tecnología
Retos Tecnológicos de...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.13
La visión de Oracle como
proveedor estratégico de
t...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.14
Continuidad de negocio
Reducir los costes e
increme...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.15
Continuidad de negocio
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.16
Continuidad de negocio
SEGMENTACIÓN Y CACHING
• Ora...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.17
Continuidad de negocio
Hardware and Software, Engin...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.18
WEBCONT
ACT
CENT
ER
IN-
STOR
ECATAL
OG
MOBI
LE
EMAI...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.19
Sub
point
ATTRACT
Multicanalidad
Plataforma de expe...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.20
Multicanalidad
Movilidad es un reto significativo p...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.21
Oracle’s
STRATEGY
Copyright © 2012, Oracle and/or i...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.22
Seguridad
BYOD es lo habitual y las medidas de segu...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.23
Oracle’s
STRATEGY
Copyright © 2012, Oracle and/or i...
Big Data Drivers
People Things Processes
Big Data Requirements
Ingest
Store
Query
Analyze
People Things Processes
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.26
Integrated Data Management System
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.27
Big Data: Technology Perspective
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.28
Big Data: Technology Perspective
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.29
Data Factory Engine
Modernización MDM SOABig Data
M...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.30
Modelo Común de Información Corporativa
• Metadatos...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.31
Endeca Information Discovery
 Combinar y explorar ...
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.32
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ORACLE - II Encuentro de Turismo en Mallorca, Paco Bermejo

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ORACLE - II Encuentro de Turismo en Mallorca, Paco Bermejo

  1. 1. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.1
  2. 2. II Encuentro para el Sector Turístico Propuesta de valor de Oracle para los nuevos retos del sector 04 de Marzo de 2014
  3. 3. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.3 Agenda Propuesta de valor de Oracle para el Sector Turismo Presentación del Informe de Retos y Oportunidades del Sector Turismo La visión de Oracle como proveedor estratégico de tecnología para el sector Gestión de la experiencia del cliente y eficiencia operacional
  4. 4. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.4 Informe: “Turismo: retos y oportunidades del motor económico español” Un documento de Oracle Ibérica
  5. 5. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.5 Ciclo del Sector Turismo Se acerca el fin de un ciclo que comenzó hace algo más de 50 años y en el que se están gestando los nuevos líderes turísticos mundiales fundamentados en la innovación
  6. 6. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.6 Un 2013 de Récord
  7. 7. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.7 Turismo y Empleo
  8. 8. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.8 Competitividad
  9. 9. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.9 El Consumo Turístico
  10. 10. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.10 ¿Cómo se buscan y compran los viajes? Online vs Offline En general, todavía la búsqueda y compra puramente offline supera a la online. Esta brecha ha comenzado a romperse con el transporte (35% online)
  11. 11. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.11 ¿Qué papel juegan Internet y el Smartphone? • Buscar destinos, mapas, viajes: 55% • Compartir la experiencia en redes sociales: 22% • Hacer transacciones: reservar/comprar transporte, alojamiento y actividades de ocio: 20%
  12. 12. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.12 Con T de Turismo y Tecnología Retos Tecnológicos del Sector Turismo Continuidad de Negocio Hacia la Multicanalidad Gestionar la Experiencia del Turista Geolocalización + Servicios de Valor Añadido Eficiencia Operacional y Reducción de Costes Aplicar la Inteligencia de Negocio Seguridad Evolución del Tratamiento de la Información con Big Data
  13. 13. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.13 La visión de Oracle como proveedor estratégico de tecnología para el sector Informe: “Turismo: retos y oportunidades del motor económico español” un documento de Oracle Ibérica
  14. 14. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.14 Continuidad de negocio Reducir los costes e incrementar el retorno de la inversión Eliminar los riesgos de paradas y la pérdida de información
  15. 15. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.15 Continuidad de negocio
  16. 16. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.16 Continuidad de negocio SEGMENTACIÓN Y CACHING • Oracle Service Bus permite la segmentación de clientes por ratio de compra • Oracle API Gateway garantiza la seguridad de servicios en Internet • Oracle Coherence proporciona caché distribuida de contenidos pre-calculados CÁLCULO COMPUTACIONAL EN GRID • Oracle Coherence proporciona capacidades computacionales en grid para cálculo en tiempo real, con escalabilidad lineal CLUSTERING Y PROTECCIÓN ANTE DESASTRES • Toleracia a fallos mediante la agrupación de servidores de aplicaciones • Integración de servidor de aplicaciones y de base de datos (GridLink) Active GridLink forRAC WebLogic Server Service Bus API Gateway
  17. 17. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.17 Continuidad de negocio Hardware and Software, Engineered to Work Together
  18. 18. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.18 WEBCONT ACT CENT ER IN- STOR ECATAL OG MOBI LE EMAIL SOCI AL NEED / RESEARCH SELECT PURCHASE MAINTAIN / RECOMMEND RECEIVE / USE Read Reviews Comparison Site Web Search Ask Facebook Friends For Recommendations Visit Competitive Site Chat Receive Email Confirmations Take Trip Tweet About Purchase Experience Share Experience On Travel Site Get Trip Details Purchase Online Change Flights Or Seats Make Selection WEB CONTACT CENTER IN-STORE CATALOG MOBILE EMAIL SOCIAL Multicanalidad Un cada vez más complejo “Customer Journey”
  19. 19. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.19 Sub point ATTRACT Multicanalidad Plataforma de experiencia digital para Travel & Hospitality CUSTOMER ENGAGEMENT WEBCENTER SITES TRANSACTIONS WEBCENTER SITES MONITOR MONITOR & MANAGE WEBCENTER SITES & CX ENGAGE  Trip/Destination research  Active cross channel traveler targeting & engagement  Brand consistency across mobile and traditional websites including multi-lingual sites  Social media sharing and monitoring  Affiliate and partner marketing  Flight notification  Social media monitoring and publishing (SRM)  Reservations & ticketing  Customer loyalty programs  Inventory management  Real-time flight notifications  CRM driven targeting
  20. 20. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.20 Multicanalidad Movilidad es un reto significativo para TI Top Mobility Challenges for CIOs CIO Insight: Top Challenges of Enterprise Mobility, 2012 41% 31% 28% Securing corporate information Integrating with other systems Supporting multiple devices Mobility is Expensive McKinsey, 2012: Mobility Disruption: A CIO Perspective 41% CIOs cited Mobility is expensive & a critical challenge Up to$250 per device/ annually Includes cost of connectivity, infrastructure and support Bring Your Own Device (BYOD) Practices in 2011 Forbes: Mobile Business Statistics For 2012 74% 74% Allow some sort of BYOD usage. Less than 10% “FULLY AWARE” of the devices accessing their network 10%
  21. 21. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.21 Oracle’s STRATEGY Copyright © 2012, Oracle and/or its affiliates. All rights reserved.21 APPLICATIONS MOBILE SECURITY MOBILE PLATFORM MOBILE SUITE CRM ERP Multicanalidad
  22. 22. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.22 Seguridad BYOD es lo habitual y las medidas de seguridad son inadecuadas 85% de las organizaciones permiten a los empleados utilizar sus propios dispositivos para el trabajo. IDG Research Services 85% Más del 50% de las organizaciones dependen de los usuarios para proteger los dispositivos personales. SANS Institute Research Survey >50% Para el 2018, más del 70% de los profesionales con movilidad realizarán su trabajo en sus dispositivos móviles personales. Forrester >70%
  23. 23. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.23 Oracle’s STRATEGY Copyright © 2012, Oracle and/or its affiliates. All rights reserved.23 CONTAINER EXPERIENCECONTROL Isolate corporate data, support remote wipe, restrict data transfer Secure applications & communication, corporate application store Role based access, self service request, sign-on, fraud detection MOBILE SECURITY SUITE Multicanalidad
  24. 24. Big Data Drivers People Things Processes
  25. 25. Big Data Requirements Ingest Store Query Analyze People Things Processes
  26. 26. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.26 Integrated Data Management System
  27. 27. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.27 Big Data: Technology Perspective
  28. 28. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.28 Big Data: Technology Perspective
  29. 29. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.29 Data Factory Engine Modernización MDM SOABig Data Movimiento e Integración del Dato  Multifuente y multidestino  ELT vs ETL  Transformaciones y generación de código  Calidad y perfilado de datos  Datos estructurados y no estructurados  Trazabilidad del movimiento y cambio del dato  Near real-time Oracle Data Integrator Oracle GoldenGate Oracle Enterprise Data Quality OLTP Aplicaciones Mainframe No Estructurado SincronizaciónCustom BI
  30. 30. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.30 Modelo Común de Información Corporativa • Metadatos Comunes sobre todas las fuentes • Servicios Comunes de Seguridad, Control de Acceso, Autorización, Auditoría • Servicios Comunes de Acceso Optimizado a Datos y Generación de Consultas • Servicios Comunes de Clustering, Gestión y Despliegue • Sistemas y Gestión del Ciclo de Vida Comunes Área de Abstracción y Federación de Datos Oracle BI OLTP & ODS Systems Data Warehouse Data Mart Packaged Applications (Oracle, SAP, Others) Excel XML/Office Business Process OLAP Sources Exadata Unstructured & Semi-Structured Cuadros de Mando Reporting & Publishing Ad-hoc Analysis Alertas y Monitorización Integración con Office Búsqueda EmbebidoIntegración MovilidadScorecards Colaboración
  31. 31. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.31 Endeca Information Discovery  Combinar y explorar fuentes de datos heterogéneas estructuradas y no estructuradas sin esfuerzo  Facilidad de uso  Desarollo y resultados rápidos  Flexibilidad para los usuarios y control para IT Data Discovery corporativo para IT y Usuarios
  32. 32. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.32

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