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Building the Modern Data Center

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  • Legal slide to keep you out of trouble.
  • As we look to building new data centers and modernizing existing infrastructure we should take a minute and look back to see how we got here. The rate of change in the industry is constantly accelerating. When we look back at the innovations that led to today, we see the trend that the time between cycles is shortening and problems you had months to solve just last year now may be weeks or days.
  • As we look at these leading companies they have all changes or created the market that they compete in. From nothing to 20% of the overall internet traffic netflix is changing the way we consume content, to new payment models that work more effectively in an always connected environment, what can you learn from these companies and how can that learning influence the way you design and implement data center services
  • When we look at the macro trends in the industry, there are some pretty exciting – and daunting things going on. IT is becoming more and more interwoven with every business. Mobile devices plays a big part in this of course – we want and need access to our services around the clock and wherever we are.These mobile devices along with increasing regulatory and compliance requirements generates a tremendous about of data – both structured data living in databases and unstructured data with email, social media and digital documents. And while there has been some contraction with the global recession, we’re still seeing increasing demands on IT systems and massive amounts of transactions.All of this is happening very fast and somewhat unpredictably.Everything from geo political dynamics, new regulations like we see in financial services or in health care, and even things like climate changes and thing like these super storms can all have an impact depending on your industry. Companies who can be agile enough to meet these changes in a cost=effective way are seeing a competitive advantage.But a lot of our IT systems have been growing to meet these changes in a very haphazard way. Lots of vendors with point solutions and we end up with a lot of legacy systems and interdependencies across the eco system.
  • Slide Transition: Evidence of I.T. complexity can show up in how much companies spend on maintaining what they have instead of adding new capabilities. In 2012, 63% of IT spending at the average company went to the day-to-day operations of the business; 21% to the organic growth of the business and 16% to support major business transformation, new products, services or business models.*In fact, many would argue that spending 37 percent of IT on growing and transforming the business is quite good. But, what if you could change the mix? Even a modest shift in IT spending toward growing or transforming the business could help businesses compete better in a complex marketplace.
  • So we have certainly simplified the overall IT landscape here, but there are still some choices to be made. Which infrastructure do we recommend? What is the right infrastructure for your application environments? Well, the reason we don’t just have one machine for everything is same reason why we don’t still just have one Model-T Ford car. We would love to just sell one machine, but ultimately, the right infrastructure is dependent on you. Our customer. We need to sit down with you and figure out what is right architecture for whatever problem or opportunity you’re trying to solve.What are your specific SLA requirements and where do you see the business going in 6 months? 12 months? 24 months?And then once we understand your goals, then we need to figure out best way to get you there. There are very few “clean slate” opportunities. Your existing infrastructure does matter. We usually can’t just rip and replace. There are architectural considerationsLike software versioning, customizations and interdependencies between the hardware and software.Are you consolidating or virtualizing existing software or hardware as part of this project?Are you considering different procurement models like cloud – whether that be public cloud outsourcing or looking to incorporate cloud capabilities into your own private data center? And then when – project timelines and resources. Business justification requirements – making sure there is a quantifiable return on the investments your making here.
  • Now that we have defined what are some of the key forces that are putting pressure on your data center environment, lets look at how a global financial services company worked with Oracle to design their data center to improve the way they deliver service to their users.
  • Complex Global Environment – ripe for improvements
  • CEOBuild Capital by establishing trust – through compliancew/ regulatory requirements provided by IT solutions – being in compliance naturally establishes a higher level of trust.Cost Management – engineered systems reduces TCO – allowing capital to be more effectively utilized elsewhere – serving clientsRisk Management – reducing risk across the firm enhances trust factors and stability of the firm – IT solutions suportedIT Solutions support all three of these CEO top prioritiesCIOThe business needs support to understand the business risk of their decisions and new application to remain competitive in their hyper-competitive marketsEOSL products come with a support penalty and complexity inhibits the benefits of economic scaleInfrastructure refresh is a requirement as EOSL solutions add risk due to expiration of support – the systems will not pass an IT risk audit
  • Customershould consider implementing a pay-for-use ASAP, to begin to educate LOB’s about consumption / use model and begin modeling of impact on end-state demand
  • Like many customers this was not a one size fits all setup, they leveraged many different Oracle components to deliver their data base as a service . They needed cloud like services that were sla driven with high availability, that is secure with the flexibility to grow and change over time.
  • Lots of data here, focus on only a few elements in red, they have cut the number of locations running DB in half, 30% reduction in the actual number of data bases running for big savings. Their reduction in infrastructure is because the new infrastructure is so much more efficient than they had before all while saving money.
  • For many customers deploying a DB in 48 hours is a good thing, for this customer the number of environments that they had to setup was costing too much and not delivering the services their users expected. After the transformation they went from 2 days to 15 minutes, a huge improvement and services that are better quality and consistent across their environment.
  • And all of this starts with a foundation of integrated platforms and storage. This is servers, storage, networking and engineered systems. We need to work with you on what is the right architecture for your needs, but across the board what Oracle is doing is building Systems that have outstanding performance and scale. There are new SPARC systems coming this spring that are going to be really exciting. We building RAS and Security right into the systems - from building in hardware redundancies to putting encryption into the processor.Our virtualization software and our management software is always engineered together with the hardware systems and included at no additional cost with the support of the hardware.And we do that with a world class support organization covering the infrastructure, the database, middleware and applications
  • Here is the family of engineered systems and appliances. On the left you see the purpose build systems, with Exadata designed to run the Oracle database, and Exalogic designed to run Oracle middleware. As well as Exalytics and the database appliances. On the right is the general purpose SPARC SuperCluster which runs the Oracle parallel database, the Oracle fusion middleware parallel java system, and all your enterprise applications. The SPARC SuperCluster runs the Solaris operating system. New this year is the Oracle Virtual Compute appliance to run any application that doesn’t fit well in another application specific engineered system Exadata: OLTP/Data Warehouse, Database Consolidation, Database UpgradeExalogic: Middleware Upgrade, Mainframe modernization, Middleware platforms standardizationSPARC SuperCluster: multi-purpose, multi-tier applications, datacenter consolidation and virtualizationOracle Virtual Compute Appliance: Runs any windows, linux or Solaris applications in a simple to use converged infrastructure appliance
  • Before we look at another customer example of how customers get better results with oracle systems lets look at the big trends that customers are trying to address. Their users want better access to data, less time waiting for results, and more time beating productive with current actionable information. When you have systems that can deliver results significantly faster that drives new business behavior and can enable people to change their processes.
  • Cognizant is a really fast growing consulting company based here in the US.And we’re talking about HR here but Cognizant is a complete PeopleSoft shop. Not just HR, but their financial, and supply chain management processes as well. Cognizant was also originally running their Oracle apps on IBM hardware systems which were really struggling to keep up with their user demands. Response times were increasing to the point of really impacting employee productivity. And the costs of maintaining these systems was becoming unsustainable. --------Slide Created January 2013Customer Success Storyhttp://www.oracle.com/us/corporate/customers/customersearch/cognizant-1-exalogic-ss-1889980.htmlCognizant Reduces Server Requirements by 67%, Improves Application Speed by 50%COMPANY OVERVIEWLeading provider of information technology, consulting, and business process outsourcing servicesIndustry: Professional ServicesEmployees: 175,000 Revenue: US$6.1 billion CHALLENGES/OPPORTUNITIESImprove response times for applicationsImplement a data infrastructure that can support growthConsolidate servers to reduce maintenance requirementsSOLUTIONSOracle Exalogic Elastic CloudPeopleSoft Enterprise Service AutomationPeopleSoft FinancialsPeopleSoft Human ResourcesOracle Content ManagerOracle Advanced Customer Support ServicesCUSTOMER PERSPECTIVE“With Oracle Exalogic, we have not only doubled our application processing speeds to increase the performance and reliability of our business applications, but we have also significantly reduced total ownership and set the stage for future growth.”SathishVenkataraman,Associate Director Business DevelopmentRESULTSEnabled more responsive applicationsReduced application maintenance window to less than two hoursReduced data center floor space requirementsAccelerated transaction response time
  • Cognizant made the move to consolidate their PeopleSoft environment onto the Exalogic systems. They replaced multiple web, app and batch serversAnd they’ve actually doubled their user based while using 67% less app and web servers than they did with the legacy IBM infrastructure.They’re getting better performance from the systems and they’re reducing the IT staff burden as well because now their Weekly maintenance window has been shrunk from basically a full work day to less than 2 hours. Slide Created January 2013Customer Success Storyhttp://www.oracle.com/us/corporate/customers/customersearch/cognizant-1-exalogic-ss-1889980.htmlCognizant Reduces Server Requirements by 67%, Improves Application Speed by 50%COMPANY OVERVIEWLeading provider of information technology, consulting, and business process outsourcing servicesIndustry: Professional ServicesEmployees: 175,000 Revenue: US$6.1 billion CHALLENGES/OPPORTUNITIESImprove response times for applicationsImplement a data infrastructure that can support growthConsolidate servers to reduce maintenance requirementsSOLUTIONSOracle Exalogic Elastic CloudPeopleSoft Enterprise Service AutomationPeopleSoft FinancialsPeopleSoft Human ResourcesOracle Content ManagerOracle Advanced Customer Support ServicesCUSTOMER PERSPECTIVE“With Oracle Exalogic, we have not only doubled our application processing speeds to increase the performance and reliability of our business applications, but we have also significantly reduced total ownership and set the stage for future growth.”SathishVenkataraman,Associate Director Business DevelopmentRESULTSEnabled more responsive applicationsReduced application maintenance window to less than two hoursReduced data center floor space requirementsAccelerated transaction response time
  • The Data Center teams are looking for opportunities to make most out of their existing infrastructure by driving up utilization rates with virtualization. As we have outlined earlier there are 3 core focus areas that need be managed efficiently for an Optimized Data Center.Efficiency through greater utilization of resourcesAchieving Scale reliably and securely to respond to fluctuating demandsAnd, automation of operations in order to simplify the routine IT tasks.So ultimately what we exactly want to achieve is a Data Center that can provide services in a complete, integrated and business-driven way with minimal over-head and is primed for cloud deployments.Oracle’s unique Data Center management products and tools can help greatly towards the goal of Optimization.
  • We have customers running all types of applications but we are still uniqueIntegration, optimization, simple mgt. Only Oracle can optimize the whole stack.
  • Slide Created November 2012 – approved for external use 11/29/12Royal Group Increases Productivity by 40% with Enterprise Resource PlanningCOMPANY OVERVIEWA conglomerate of 60 large and medium-sized companies in the United Arab EmiratesIndustry: Industrial Manufacturing, Financial Services, Media and Entertainment, Professional Services, Wholesale DistributionEmployees: 4,000CHALLENGES/OPPORTUNITIESDeploy a comprehensive enterprise resource planning (ERP) platform across Royal Group’s companies to overcome the efforts and costs linked to using different ERP systemsImplement an ERP system capable of serving Royal Group in diverse lines of businessEliminate duplicate data across companies and establish a single data source at group level for enterprise wide visibilityProvide Royal Group’s management with detailed and accurate insight into the group’s financial and operational position at any given time to enable agile and informed decisionsSOLUTIONSOracle E-Business Suite Release 12Oracle Database, Enterprise Edition 11gSPARC Enterprise M4000, SPARC Enterprise M5000 CUSTOMER PERSPECTIVE“We selected Oracle E-Business Suite Release 12 because it is the only solution in the market that suits both our organizational structure and our business needs perfectly, across all industries. With efficiency gains between 30% and 50% in our key performance indicators, the decision proved to be correct.”AbdulrahmanIshtaiwi, Head of Information TechnologyRESULTSDeployed the solution in 48 companies in two-and-a-half yearsReduced the time to prepare management reports by 50%, enabling faster decision-makingCut the time to process the monthly close from three months to one
  • Slide Created November 2012 – approved for external use 11/29/12Royal Group Increases Productivity by 40% with Enterprise Resource PlanningCOMPANY OVERVIEWA conglomerate of 60 large and medium-sized companies in the United Arab EmiratesIndustry: Industrial Manufacturing, Financial Services, Media and Entertainment, Professional Services, Wholesale DistributionEmployees: 4,000CHALLENGES/OPPORTUNITIESDeploy a comprehensive enterprise resource planning (ERP) platform across Royal Group’s companies to overcome the efforts and costs linked to using different ERP systemsImplement an ERP system capable of serving Royal Group in diverse lines of businessEliminate duplicate data across companies and establish a single data source at group level for enterprise wide visibilityProvide Royal Group’s management with detailed and accurate insight into the group’s financial and operational position at any given time to enable agile and informed decisionsSOLUTIONSOracle E-Business Suite Release 12Oracle Database, Enterprise Edition 11gSPARC Enterprise M4000, SPARC Enterprise M5000 CUSTOMER PERSPECTIVE“We selected Oracle E-Business Suite Release 12 because it is the only solution in the market that suits both our organizational structure and our business needs perfectly, across all industries. With efficiency gains between 30% and 50% in our key performance indicators, the decision proved to be correct.”AbdulrahmanIshtaiwi, Head of Information TechnologyRESULTSDeployed the solution in 48 companies in two-and-a-half yearsReduced the time to prepare management reports by 50%, enabling faster decision-makingCut the time to process the monthly close from three months to one
  • If we move from servers to storage, Oracle’s approach is similar. In this case, we call it “Application Engineered Storage”.The key point is you look at the stack is that while we develop best-of-breed storage products that work exceedingly well with many different applications, that we take additional effort to co-engineer storage with other parts of the stack, most notably Oracle Database. This means that Oracle Database communicates additional information to Oracle Storage so the Database and Apps are aware of what the storage can do, and the Storage is aware of what the specific needs are of each database.<HIT RETURN>What this means is that while some storage vendors can integrate with Oracle Database, and others can apply additional resources to optimize for Oracle Database, that they do not have access to Oracle internal information so ONLY ORACLE CAN CO-ENGINEER our storage with Oracle Database – which delivers significant benefits to customers that cannot be duplicated with other storage.
  • If we look at the trajectory ahead of us, by2020, data under management will grow 50x while the professional population managing it will only grow 1.5x. Clearly, we’ve got to do more with our current resources to bridge this constantly increasing gap. The solution to doing more with less is dynamic automation—the ability to automate previously manual processes so that less manual user intervention is required and less manual errors can occur. This is one of the key focus areas for Oracle’s Application Engineered Storage.I’m not going to go into the details, but three examples of unique Oracle Database benefits only available with Oracle Storage are:OISP, which stands for Oracle Intelligent Storage Protocol, which enables Oracle Database to share information with Oracle ZS3 storage to automatically setup and tune the database. This reduces tuning by 65%, but I’ve actually seen scenarios where it can be much more than that.The second of these is Hybrid Columnar Compression. You’ve may have heard about this, but it’s an Oracle Database feature which provides better compression of data warehouse data – and which can also increase performance. The third of these is the Automatic Data Optimization capability or Oracle Database 12c. ADO automates the movement of less used data to new locations and levels of compression, and while it does “work” with other vendor’s storage, but they cannot automatically take advantage of Hybrid Columnar Compression to minimize storage capacity and TCO over the life of the data.These are but three of the Oracle Co-Engineered database to storage capabilities which allow you to automate storage management and consume less storage than ever before..
  • Oracle’s Application Engineered Storage Portfolio consists or three complementary product lines that support the full range of data center storage needs.The Pillar Axiom is our premier SAN solution that is perfect for application consolidation, by providing Quality of Service and determininistic IO prioritization for each individual application you’re running.The all-new Oracle ZS3 models, our fourth generation of ZFS storage systems portfolio, are focused on NAS and unified storage capabilities and are designed to thrive in highly virtualized environments, accelerate time-to-insight, run queries faster and deliver management automation in Oracle Database environments. And finally, we offer our StorageTek tape storage portfolio, which delivers the industry’s fastest, highest capacity, and lowest cost capability for meeting your expanding archiving needs. With a range of scalable solutions that provide up to 2 Exabytes of capacity in a single library, and software that automates the archive process, it can reduce your cost of archives by up to 26x when compared to disk-based archives.Together this portfolio enables us to provide a complete tiered storage solution for any customer environment, be it SAN, NAS, Unified Storage, High Performance Storage or Storage for Backup and Archival.
  • Now I would like to quickly share with you some of the customers that have benefited from Oracle storageOne example of this is CEWE in Germany. CEWE is the largest photo printer in Europe and one of the largest in the world. They were looking for infrastructure that could support rapid growth and peak holiday loads. When you’re in an “on-demand business”, it is critical to respond to your customer’s needs and get the order while you can.CEWE selected a combination of Oracle SPARC Servers, Oracle ZFS Storage, and connected them with Oracle Infiniband with the result being a 15x reduction in query latency and happier customers. As Udo Janssen said, they now have a reliable, cost-effective, and fast infrastructure for years to come.”
  • Another example is Telebucaramanga in Columbia. They experienced at 50% increase in internet customers in a 2 year period and needed to increase capacity 10x and run their business faster. Like CEWE, they were able to use a combination of Oracle ZFS Storage with SPARC servers to run their overall business up to 4x faster and meet stringent “five nines” availability needed in the telecom industry.
  • Across the oracle portfolio we have hundreds of customers getting better results when they run Oracle SW on Oracle HWSome of these customers were obviously running Oracle SW on Sun hardware before Oracle moved into the hardware business a few years go, and some have made the move to run their Oracle SW onto Oracle hardware after the Sun acquisition but regardless, what they’re all seeing is real business advantages to be gained by running their Oracle software on Oracle hardware. So now let’s actually hear a little more from some companies who have done this.
  • To recap, what our goal here is to deliver to you real business value with Oracle SW together with Oracle Systems. We want to allow you to alleviate some of this cost burden and shift towards a growth strategy.We want to do it a way that reduces overall risks and really accelerates time to value so again you can use your IT systems to grow your business.
  • Another example is Telebucaramanga in Columbia. They experienced at 50% increase in internet customers in a 2 year period and needed to increase capacity 10x and run their business faster. Like CEWE, they were able to use a combination of Oracle ZFS Storage with SPARC servers to run their overall business up to 4x faster and meet stringent “five nines” availability needed in the telecom industry.
  • Transcript

    • 1. 1 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 2. Building the Modern Data Center 2 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 3. The Safe Harbor The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 3 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 4. Evolution in Communication, Commerce, and Content Accelerated Innovation Broadened Impact Personal Computer Television Telephone Telegraph Data Explosion Radio Launch of World Wide Web Fax Internet Age 1840s 4 1870s Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 1920s 1940s 1970s 1980s 1991
    • 5. Breakthroughs in Communication, Commerce and Content Pace of Innovation Speed of Impact Demand for Scale Launch of World Wide Web 20% of US Transactions Zero to 40 Billion 660 via Alternative Done Million Users Pages Indexed in 7 Years Payments 1991 5 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Accounts for 20% of 140 Million Tweets $27 Billion Per Quarter per Internet Traffic U.S. Day – 1 Billion in Payment Volume per Week from 8-10pm Smartphones: Projected to hit $100 Billion 2 Billion Videos 100 Million in Revenue by Day Shipped Worldwide Viewed Each 2015 Last Quarter The Network Era
    • 6. Today’s Realities... Accelerating Customer Expectations Accelerating Business Complexity Instantly Available Services Explosion of Data Volume and Types Unpredictability and Rapid Change Wherever They Are 6 Accelerating Information Growth Transaction Overload Ecosystem Interdependency Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 7. … Can Lead to Missed Opportunities 50% 63% RUN THE BUSINESS 25% 21% GROW THE BUSINESS Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012 7 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 25% 16% TRANSFORM THE BUSINESS
    • 8. Designing the Right Data Center Infrastructure What How When Requires an Understanding of YOUR Requirements   What is the problem or opportunity   – – – – – Service level requirements – – – – Service response times Service availability (incl. DR) Security and compliance Budgetary requirements  Future growth plans Copyright © 2013, Oracle and/or its affiliates. All rights reserved. OS and processor architectures System and storage architectures Database and application versioning Packaged or custom apps Hardware/software interdependencies Consolidation considerations – Physical and organizational scope – Virtualization requirements  8 Existing infrastructure considerations Procurement model considerations    Project timelines Resources required ROI payback requirements
    • 9. Case Study: Partnering with Oracle to Design a Modern Data Center 9 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 10. Customer’s Existing Environment Global Financial Services Company       50+ locations for Oracle database 9,000+ Oracle databases ~3,400 total DB servers 6PB storage (3 PB usable) Sufficient DB Licenses for future growth Growth rates:  5% YOY compute  30% YOY storage  Run and maintain and engineering cost ~60M 10 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 11. Customer Requirements Core Priorities CEO Build Capital  “Create trust so that our clients are happy to entrust their money to us” Cost Management  “Keep costs under control, so that we deliver best service efficiently” Risk Management  “Accurately assess all risks in the bank so we can be successful for the long term” 11 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. CIO Business Enablement  Manage risk across the bank  Not conducive to supporting the client service goals of the business Manage Cost  EOSL assets are costly to support  Less efficient and complex assets (700 Oracle/SPARC combinations) Infrastructure Risk  2008 financial services crisis – forced minimal capital investment over time  71% percent of server assets at EOSL
    • 12. Oracle Vision for Transformation Roadmap to Database as a Service Two-Year Migration Factory Current Oracle Estate 12  Multi-Party Commitment (Customer, Oracle, Run/Maintain & Migration Partners)  Joint architecture development  Prioritize migration by risk, economies of scale  Implement a policy, SLA and metric driven ecosystem Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Evolve to Cloud Private Cloud  Migrate from “owned” to “consumed”  Implement pay-for-use  Ideal State: Oracle or Partner owned captive on-premise managed service capacity provided for fee
    • 13. Implementation Goals Self Service Usage Based Elasticity Leveraging automation for routine requests Allowing consumption based billing Providing the ability to grow as necessary SLA Driven High Availability Security And not tied to any infrastructure asset At infrastructure layer out of the box Up to date and compliant Oracle Database-as-a-Service (DBaaS) Hardware Software Services  Exadata  DB Lifecycle Mgmt  ODA  Cloud Mgmt  Architecture and OEM integration  T4  Migration factory Consulting 13 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 14. Current and Future State Current State        50+ Locations for Oracle Database 9,000+ Oracle databases ~3,400 total servers 3 PB usable storage data Non-Production to be reduced by 50% Sufficient DB Licenses for future growth Growth Rates: − 5% YOY compute − 30% YOY storage  Run and maintain and engineering cost ~60M 14 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Projected Benefits           50% reduction in database locations 30% reduction in Oracle databases 21x reduction in server 17x reduction in production servers 42x reduction in Non-Production servers 5x reduction in server cores 30% increase in available storage Storage growth to remain flat with HCC Reduced 63 configurations to 3 TCO reduced 26% annually
    • 15. Current and Future State 48 HRS 22 STEPS 15 MIN 3 STEPS Current: DB/OS Deployment Projected: DBaaS Deployment  OS VM  No VM Request  Submit internal Workflow – 2 Questions − Raise Request – Open workflow − Calculate DB − Update OS/Data Value − Choose Service Template (small, medium, large DB) − FID Greened − Choose Zone (test, stage, UAT, prod) − Raise SN for VM − Submit after approval by manager via internal system − Deploy VM − Post Configuration work − Update case – Close Workflow − Notify user  Database – 13 Steps 15 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.  RAC and Non RAC  Security/CMDB Setup Automated
    • 16. Oracle’s Integrated Platforms and Storage Setting the Foundation for Effective Data Center Transformation Superior Performance and Scale Built-in RAS and Security Integrated, No-cost Virtualization Unified Management Console Oracle Platinum Support and Oracle Platinum Services 16 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 17. Oracle’s Engineered Systems Portfolio Leadership in the Converged Infrastructure Market Exadata SuperCluster Database Appliance 17 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Big Data Appliance Exalogic Exalytics Oracle Virtual Compute Appliance
    • 18. Oracle Apps Run Best on Oracle Systems Enabling Business Processes Transformation Transform Overnight Requests to On-Demand Services (Batch) Transform Wait Time to Work Time (OLTP) 18 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 19. Cognizant Fast Growing Business and Technology Service Provider Company Overview  Company Overview  Leading provider of information technology, consulting, and business process outsourcing services  800+ global customers spanning every major industry  Employees: 175,000 Revenues: US$6.1 billion Challenges  PeopleSoft running on IBM was having difficulty scaling to meet user demands  Response times for applications were increasing  IT maintenance burden, in terms of time and dollars 19 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 20. Oracle Runs Best on Oracle Consolidates Infrastructure, Supports 2x Larger User Base Results EXALOGIC 20 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.  Replaced multiple Web, application, integration, and batch servers with Oracle Exalogic  Supports a user base that is twice as large with 67% fewer application and Web servers than its legacy, IBM environment  Accelerated message processing speed by 50%  Cut weekly maintenance window from 8-12 hours to less than two hours
    • 21. Oracle SPARC Server Portfolio  Higher Performance  Bigger Data  Greater Application Consolidation T5-8  100% compatibility since 2000 T4-4 T4-1 T4-1B T5-1B 8-cores T4-1B / 512GB Memory 8-cores @ 2.85GHz 512GB Memory 16-cores T5-1B 256GB Memory 21 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 32-cores @ 3GHz 2TB Memory T4-2 16-cores @ 2.85GHz 1TB Memory NEW M6-32 384-cores @ 3.6GHz 128-cores @ 3.6GHz 32TB Memory T5-4 4TB Memory 64-cores @ 3.6GHz M5-32 2TB Memory 192-cores @ 3.6GHz T5-2 32TB Memory 32-cores @ 3.6GHz 512GB Memory
    • 22. The Unique Oracle Advantage Engineered to Work Together and Create Unprecedented Value Virtualization System Management Cloud Ready Full Stack Support simple, scalable optimized no cost productivity centralized control deep integration performance automation security, no cost single point full stack coverage uptime, upgrades Accelerate Business Processes | Reduce Operational and Capital Expenses 22 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 23. Royal Group United Arab Emirates Conglomerate Upgrades ERP System Company Overview  A conglomerate of 60 large and medium-sized companies in the United Arab Emirates  Industry: Industrial manufacturing, financial services, media and entertainment, professional services, wholesale distribution Challenges  Deploy a comprehensive ERP platform across Royal Group’s companies  Eliminate duplicate data and establish a single data source at group level for enterprise wide visibility  Provide management with detailed and accurate insight into the group’s financial and operational position 23 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 24. Oracle Runs Best on Oracle Oracle E-Business Suite Deployed Across 48 Companies Results Challenges 24 SPARC SERVERS Copyright © 2013, Oracle and/or its affiliates. All rights reserved.  Deployed the solution in 48 companies in two-and-a-half years  Reduced the time to prepare management reports by 50%, enabling faster decision-making  Cut the time to process the monthly close from three months to one
    • 25. Oracle’s Application Engineered Storage Databases and Apps are Storage-Aware Storage Systems are Database and App-Aware SOME CAN INTEGRATE. OTHERS CAN OPTIMIZE. ONLY ORACLE CAN CO-ENGINEER. 25 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 26. Application Engineered Storage Benefits Application Engineered Storage OISP ADO Dynamic and automatic databaseto-storage tuning 26 HCC Superior database, data warehousing compression Advanced and dynamic database (data) optimization Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 27. Oracle’s Application Engineered Storage Portfolio Axiom StorageTek SAN for Application Consolidation NAS for High Performance Databases Tape for Deep Archive ADAPTABLE & EFFICIENT WITH QUALITY-OF-SERVICE 27 Oracle ZS3 HIGH PERFORMANCE DISK WITH LOW TCO HIGHEST SCALABILITY & LOWEST COST ARCHIVE Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 28. 15x Lower Query Latency Supports Peak Loads Oracle ZFS Storage with SPARC Servers Effortlessly Handle Rapid Growth “We ensured 24/7 availability for business-critical online applications and believe that we have the perfect infrastructure for years to come— absolutely reliable, extremely fast, and costeffective.” – Udo Janßen Department Head of Operation Online Services CEWE STIFTUNG & Co. KGaA 28 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 29. Oracle Storage with Oracle Engineered Systems Maximize Data Protection, Test & Development, Flexibility 4x Faster Response 10x Faster Backup Rate 8x More Demand 10x Faster Oracle Database 10x Less Data 1.5B Transactions/Day 29 400% Annual Growth 6TB/Hour Backup 840TB Oracle ZFS Storage Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 30. Leaders Run Oracle Software on Oracle Hardware 30 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 31. Oracle Deliver Business Value Shift Costs to Profits Reduce Risk Accelerate Time to Value  Simplify operations  Eliminate complexity  Accelerate project timelines  Repurpose resources  Maximize security and availability  Enter new markets  Invest in innovation 31 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.  Meet expanding SLA requirements  Expand customer base
    • 32. Graphic Section Divider 32 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 33. 33 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 34. Customer Case Study: Ativas Cloud Architecture for Multi-tenant Hosting Services Application Cloud 10:1 Consolidation 3x Software License Savings Database Cloud 34 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
    • 35. Verizon Wireless Eliminates 15M Paper Bills to Save 1.8 Million Pounds of Paper Company Overview  Leading US wireless voice and data provider, serving approximately 87.7 M customers Employees: More than 82,000 Revenue: US$63.4 billion   Challenges  Create a more positive customer experience and reduce the company’s impact on the environment Drive paperless billing adoption to reduce paper usage and costs Reduce data center space and energy use   Solutions        Oracle Self-Service E-Billing Oracle Database, Oracle Real Application Clusters Oracle Active Data Guard, Oracle Solaris Oracle Automatic Storage Management Oracle WebLogic Server Sun Identity Manager Sun SPARC and Netra servers 35 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Results  Realized an 80% adoption rate of summary bills  Eliminated 7.5M paper bills each month − Saving 1.8 million pounds of paper, 3,326 tons of trees, and 20 million gallons of water  Saved approximately US$48M annually in printing and mailing costs  One-time US$6M cost savings by consolidating database and server infrastructure − Reduced datacenter space and power usage for the Verizonwireless.com online suite of applications
    • 36. 4x Faster Billing and 99.999% Availability Oracle ZFS Storage with SPARC Support Rapid Telecom Growth “Having a platform as robust as Oracle’s SPARC Enterprise servers and Sun ZFS Storage appliance ensures that we can grow, stay up to date, and enjoy high availability—enabling us to guarantee excellent customer service.” – Javier Enrique Mariño Navarro Assistant Director of Informatics and Technology Telebucaramanga SA ESP 36 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.