<Insert Picture Here>The Amazing Journey of an Order LinePaolo PrandiniMaster Principal Sales ConsultantOracle Italy
Russia & The Beatles• Art Troitsky, Russia’s leading rock music writer and  self-proclaimed “radical young man” during the...
Moscow, 1967               • Dimitri loved the                 Beatles secretly               • His friend Hans in the    ...
“Cultural Exchange”
“Orchestration”                   • Dimitri wrote to Hans   Place Order     • Sgt Pepper Album “ordered”                  ...
A changing world...
45 years later.... In Moscow...• Olga, 40 years old      • Oxana, 23 years old  • Looking for “The      • Looking for “The...
Two Order Lines, One Destiny              • Olga Orders in the Shop                          • Oxana Orders via WebPlace O...
Today’s Order Lines live on Multi-Channel PRICING      PRICING      PRICING      PRICING      PRICING      PRICINGPROMOTIO...
Siloed Channels Dramatically Increase  Integration Expense• Integration of end-to-end  processes spanning multiple  system...
The Customer Relationship is not Leveraged  by Today’s Customer Journeys             Research            Shop             ...
Companies Want a Single-Provider   Solution That• Leverages customer information  from all channels and systems• Manages i...
Multi-Channel Retailing Channel      Buy / Order   Acquire    Fulfill Cross Channel Demand & Orders                       ...
Changing Order Fulfillment Business Needs      Need for a New Approach   More Complexity, Faster Changes, Failing Systems•...
The Challenges in Delivering Multi-Channel                                   Top 3 Challenges Bringing eCommerce Functiona...
Current Order Management Environment    Current Environment                                       Customers               ...
Re-Defining Order Management                Heterogeneous Environment                       CAPTURE                       ...
Multi-Channel Challenge Direct      Telesales      Store         Web        Mobile  ERP      Warehousing   Store Picking  ...
Multi-Channel Challenge - Orchestration Direct      Telesales           Store        Web        Mobile               Finis...
Our Multi-Channel Challenge - Orchestration Direct      Telesales      Store         Web        Mobile                    ...
Multi-Channel Challenge - Availability Direct      Telesales      Store         Web        Mobile                         ...
Multi-Channel Challenge - ExceptionsDirect       Telesales      Store         Web        Mobile                           ...
Single Global Instance, Built for Multi-ChannelDeployments from the Ground Up                      Web Services           ...
Order Orchestration Solution Architecture & Product                           Order Orchestration                         ...
Oracle Fusion Applications 11g R1            Family Overviews          Oracle Fusion                                    Or...
Order Lines of the Future   • Imagine you’re steaming across the Pacific Ocean on a     container ship on a great circle c...
Order Lines of the Future   • Imagine you’re steaming across the Pacific Ocean on a     container ship on a great circle c...
The Future is Great
3 oracle apps day mi global keynote
3 oracle apps day mi global keynote
3 oracle apps day mi global keynote
3 oracle apps day mi global keynote
Upcoming SlideShare
Loading in …5
×

3 oracle apps day mi global keynote

390 views
339 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
390
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

3 oracle apps day mi global keynote

  1. 1. <Insert Picture Here>The Amazing Journey of an Order LinePaolo PrandiniMaster Principal Sales ConsultantOracle Italy
  2. 2. Russia & The Beatles• Art Troitsky, Russia’s leading rock music writer and self-proclaimed “radical young man” during the Beatles era, describes just how important the band was, behind the Iron Curtain. “In the big bad West,” he says, “they’ve had whole huge institutions which spent millions of dollars for undermining the Soviet system. And I’m sure that the impact of all those stupid Cold War institutions has been much, much smaller than the impact of the Beatles.”
  3. 3. Moscow, 1967 • Dimitri loved the Beatles secretly • His friend Hans in the DDR had access to their Records / Tapes • Hans was expected in Moscow later that year... For the yearly Cultural change
  4. 4. “Cultural Exchange”
  5. 5. “Orchestration” • Dimitri wrote to Hans Place Order • Sgt Pepper Album “ordered” • Hans lived in East Berlin Orchestration • He “managed” to get the Album • Hans went to Moscow Deliver • Dimitri was so Happy
  6. 6. A changing world...
  7. 7. 45 years later.... In Moscow...• Olga, 40 years old • Oxana, 23 years old • Looking for “The • Looking for “The Colour Colour of Death” by of Death” by Michael Michael Cordy Cordy • Orders through • Orders through Web traditional Shop, 3 Reseller ‘Bookstore.ru’, days delivery Overnight delivery
  8. 8. Two Order Lines, One Destiny • Olga Orders in the Shop • Oxana Orders via WebPlace Order Place Order • Shop Places Order • Distributor Places Order • Distributor Places Order • Editor Receives the OrderOrchestration • Editor Receives the Order Orchestration • Distributor Receives the Order • Distributor Receives the Order • Shop Receives the Order • Olga can pick this at the Shop • Oxana can pick this at a Deliver Deliver Pick Up point in Moscow
  9. 9. Today’s Order Lines live on Multi-Channel PRICING PRICING PRICING PRICING PRICING PRICINGPROMOTIONS PROMOTIONS PROMOTIONS PROMOTIONS PROMOTIONS PROMOTIONS ORDER ORDER ORDER ORDER ORDER ORDER CAPTURE CAPTURE CAPTURE CAPTURE CAPTURE CAPTURE LOGIC LOGIC LOGIC LOGIC LOGIC LOGIC DATA DATA DATA DATA DATA DATA
  10. 10. Siloed Channels Dramatically Increase Integration Expense• Integration of end-to-end processes spanning multiple systems• Replication of business logic, business process and data across channels• Replication of business planning and management across channels• Investment in multiple middleware systems and technology stacks
  11. 11. The Customer Relationship is not Leveraged by Today’s Customer Journeys Research Shop Buy Pickup Service Comparison Buy Online Buy Online Web Site ChatContact Call to ResearchCenter Accessory Place Order Visit Retail StoreIn-Store Local Store Kiosk Begin Browse CatalogCatalog Catalog OrderMobile Google Product InfoDevice Search Email Order eMail Confirm w/Rec Share Facebook TroubleshootSocial Read Reviews Experience on Fan Club On Community Twitter
  12. 12. Companies Want a Single-Provider Solution That• Leverages customer information from all channels and systems• Manages interactions across all channels• Unifies commerce, merchandising, marketing, and service across all channels• Provides personalized, choreographed consumer journeys across all channels• Integrated to supply chain management, and order orchestration and fulfillment
  13. 13. Multi-Channel Retailing Channel Buy / Order Acquire Fulfill Cross Channel Demand & Orders STORES NATIONAL DC Retail VENDOR STORES REGIONAL DC Direct
  14. 14. Changing Order Fulfillment Business Needs Need for a New Approach More Complexity, Faster Changes, Failing Systems• 49% of customers use multiple ordering channels• 61% companies sell through indirect Resulting Challenges channels • Order accuracy is below 85%• 32% of companies sell/plan to sell • Delays in new product introductions partner products or services • Falling customer satisfaction • Order cycle time up from 1 to 3 days• Average of 5.1 order capture and 4.3 • Increasing customer service complexity fulfillment applications per company • Inventories have increased 15%• 60% have limited or no integration • Fulfillment now accounts for 50% of• 50% have limited or no data supply chain standardization• 40% of companies outsource a large part of fulfillment Requires a new architecture that natively supports multi-system, rules-based• 43% of companies make an fulfillment orchestration acquisition each year
  15. 15. The Challenges in Delivering Multi-Channel Top 3 Challenges Bringing eCommerce Functionality Across Channels Real-time inventory visibility/ management 58% Managing fulfillment across channels 56% Coordinating pricing and promotions with other channels 51%We dont have a solid definition of how consumers cross our channels 35% Optimizing inventory deployment to speed delivery and minimize 35% holding costs Assigning sales and performance metrics across channels 23% Online carries a wider assortment than other channels 19% Managing returns across channels 16% Source: RSR 2011 Cross-Channel Survey Results
  16. 16. Current Order Management Environment Current Environment Customers Resulting ROI Opportunities• 45% of customers place orders • Inventories have increased 15% through multiple channels • Order cycle time has tripled • Avg. company has 5.2 order from 1 to 3 days capture applications Indirect Direct Direct Partner Other • Order accuracy is below Direct • Avg. company has 4.3 order 85%, often near 70% fulfillment applications • Fulfillment costs now >50% – 60% have partial or no of supply chain integration Services Partner Products • High inefficiencies in creating, – 50% have no or limited ERP CRM tracking & expediting fulfillment data standardization ERP ERP CRM CRM • Increased volatility ERP • 61% of companies sell through ERP ERP • Declining return on sales indirect channels SCM ERP SCM ERP SCM ERP • Lower customer satisfaction• 32% of companies sell or plan to due to unmet promises sell partner products or services • 40% of companies outsource a large part of fulfillment process • 43% of companies make an acquisition each year Drop- ERP SCM ship ERP SCM WMS / vendors WMS SCM ERP MFG / / WMS WMS WMS MFG WMS MFG
  17. 17. Re-Defining Order Management Heterogeneous Environment CAPTURE ORCHESTRATE FULFILL Quote / Order Capture Orchestrate Orders Logistics • Create Transaction • Order Decomposition • Inventory Mgt • Select & Configure Products • Warehouse Mgt • Order Orchestration • Create Shipment Expectations • Shipping / Receiving • Distributed Inventory • Transportation Mgt • Check / Reserve Inventory • Order Workbench Manufacturing -Channel • Negotiate Terms • Discrete MFG • Data Transformation • Determine Tax • Process MFG • Capture Payment APS • Validate and Submit Order • Advanced PlanningMulti- • Global Order Promise Manage Order Field Service Dropship Internal • Scheduling & Dispatch • Order Status Inquiry Dropship Dropship Internal Network Internal • Dispatch • Modify Order Network Network* Network* Network Network* • Cancel Order Partner Finance Partner Partner • AP / AR / GL • Return Order Network Network Network • Billing / Invoicing • Renew Order CRM Business Process Mgmt. & Business Activity Monitoring SCM Oracle Confidential – covered under NDA
  18. 18. Multi-Channel Challenge Direct Telesales Store Web Mobile ERP Warehousing Store Picking Logistics Billing(Legacy) (Legacy) (Partner) (Oracle)
  19. 19. Multi-Channel Challenge - Orchestration Direct Telesales Store Web Mobile Finish Line Business Rules In Store eCommerce ERP Warehousing Store Picking Logistics Billing(Legacy) (Legacy) (Partner) (Oracle)
  20. 20. Our Multi-Channel Challenge - Orchestration Direct Telesales Store Web Mobile Order Processes ERP Warehousing Store Picking Logistics Billing(Legacy) (Legacy) (Partner) (Oracle)
  21. 21. Multi-Channel Challenge - Availability Direct Telesales Store Web Mobile Available to Promise ERP Warehousing Store Picking Logistics Billing(Legacy) (Legacy) (Partner) (Oracle)
  22. 22. Multi-Channel Challenge - ExceptionsDirect Telesales Store Web Mobile Exception Mgmt ERP Warehousing Store Picking Logistics Billing(Legacy) (Legacy) (Partner) (Oracle)
  23. 23. Single Global Instance, Built for Multi-ChannelDeployments from the Ground Up Web Services Distributed Order Orchestration Web Services
  24. 24. Order Orchestration Solution Architecture & Product Order Orchestration Workbench Decomposition Orchestration Global Order Promising Order FulfillmentCapture SystemsSystems Task Layer Services External Interface Layer Distributed Order Orchestration
  25. 25. Oracle Fusion Applications 11g R1 Family Overviews Oracle Fusion Oracle Fusion Oracle Fusion Financial Management Human Capital Management Supply Chain Management General Accounts Asset Global Human Workforce Product Master Distributed Order Global Order Ledger Payable Benefits Management Resources Management Data Management Orchestration PromisingPayments & Accounts Cash & Expense Compensation Performance Inventory Cost Shipping & Talent ReviewCollections Receivable Management Management & Goal Mgmt Management Management Receiving KPIs, Dashboards, Global Network @ KPIs, Dashboards, KPIs, Dashboards,Common Modules Payroll Work & Extensibility FW & Extensibility FW & Extensibility FW Oracle Fusion Oracle Fusion Oracle Fusion Project Portfolio Management Procurement Sales & Marketing Project Project Project Self-service Customer Performance Purchasing Sourcing Sales Marketing Costing Billing Reporting Procurement Master Project Spend & Project Project Procurement Supplier Performance Incentive Mobile & Outlook Territory & Integration Control Contracts Contracts Portal Analysis Compensation Integration Quota Mgmt Gateway KPIs, Dashboards, KPIs, Dashboards, KPIs, Dashboards, & Extensibility FW & Extensibility FW & Extensibility FW Oracle Fusion Financial Issue & Risk Access Transaction Configuration KPIs, Dashboards, GRC Compliance Manager Controls Controls Controls & Extensibility FW
  26. 26. Order Lines of the Future • Imagine you’re steaming across the Pacific Ocean on a container ship on a great circle course to the San
 Francisco sea buoy • Minutes later, the Chief Engineer calls to inform you
that the PLS Dosage Pump supply valve has failed and your ship is now dead in the water • Your shipment
 will be delayed, money and resources will be lost and the office will
 be calling soon on the satellite phone asking for answers • But what if you could make that replacement part yourself?http://www.forbes.com/sites/gcaptain/2012/03/06/will-3d-printing-change-the-world/3/
  27. 27. Order Lines of the Future • Imagine you’re steaming across the Pacific Ocean on a container ship on a great circle course to the San
 Francisco sea buoy • Minutes later, the Chief Engineer calls to inform you
that the PLS Dosage Pump supply valve has failed and your ship is now dead in the water With engineers and scientists currently • Your shipment
 will be delayed, money and resources will doing amazing things around the world with be lost and the this technology, calling soon on could be office will
 be an endless article written about the possibilities, but I think one the satellite phone asking for answers thing is clear: 3D printing, while still just • But what if youhitting its stride, will impact the future in could make that replacement part yourself? unimaginable ways.http://www.forbes.com/sites/gcaptain/2012/03/06/will-3d-printing-change-the-world/3/
  28. 28. The Future is Great

×