R. L. Polk is an end-to-end Oracle customer, providing customers with customized dashboards showcasing predefined competitive information. With businesses in every industry looking to BI to provide them with a competitive edge, Polk expedited the move from Oracle Business Intelligence Discoverer to the new release of Oracle Business Intelligence Enterprise Edition, 11g.
In this presentation, Polk explains its unique business model and data warehouse strategy. You will be treated to a view inside the custom-built dashboards designed for its customers, pulling information from various sources: state DMV records, sales and loyalty, and geographic data. The presentation also looks at how the addition of Oracle Exadata will help Polk's loyalty marketing practice explode.