Do you know how you look on social media? We give you some insightful advice to look better on social media. Looking good on social media makes possible to get more traffic and result! Want to learn more about social media optimization? Visit us with www.optlook.net

1. Do You Know How You Look On Social Media?
When one mentions social media practices, the first thing that comes to our
minds is a question like “What are we going to do on Facebook?” or “How
should we use Twitter?” On the other hand, would you be surprised if I told
you that your website is your first and the foremost social media tool. Let’s
take a closer look.
Every day, tens of people like, share or tweet pages of your website. An
important portion of your website’s social media traffic is created by this
kind of sharings. Your social media visibility, on the other hand, is tens of
times bigger than this traffic. More people than the ones who visit your
website see your brand in these posts. Actually, your brand awareness is
created by these posts. Well, have you ever taken a closer look at how your
website looks on social networks? Successful companies get one step
forward in the competition by giving extra care to their social media
visibility.
That’s where real opportunity lies. You can increase your website’s traffic
coming from social media by optimizing its social media look. You can
design how it will look once someone likes your pages. And this should be a
part of the marketing team’s work, not the developing team’s. As someone
who have been working on this topic, making tests and getting results, I
want to share some practical information regarding this with you.
• Keep this question always in your mind while writing sharing texts:
“What do I want people to say while recommending my brand to their
friends?” We don’t write these copies for robots, we write for real
people. That’s why you should choose texts that include advice and
motivate the friends of the sharer.

2. • Image is everything. You can choose which image will be shown on
social media sharings. If you don’t choose it yourself, posts will be
shared with random images. See these images as poster designs. You
should use big images that are interesting and in the right size. If the
images are not in the right size for social networks, they will be
shared in a smaller form and will be less visible.
• Activate the right Twitter card for your content! Twitter cards have
many different features for different content types. Identify the
Twitter card that is the most compatible with your website and
content and use it. Posts with Twitter cards create 4-5 times more
interaction.
• Don’t think of social media sharing texts as fixed. This is actually a
medium for advertising. Change these texts in different campaign
periods, announce your campaigns. Provide people with reasons to
visit your website and make a purchase.
• You can lead people to follow your brand on social networks right
after they share your page on Twitter or Facebook. This may look like
a very trivial detail but it’s very important to make people who like
your brand a part of your community.
• Check your social media sharing texts once in a month. Identify faulty
pages. Many different things like wrong sized images or missing or
too long texts can cause faults in posts.
• Analyze your most shared pages! Analyze what kind of a sharing
performance your website’s pages show on different social networks.

3. Analyze the most shared pages to see what is interesting and
significant to your users. This social sharing trends data will provide
you with valuable insight about your content, products and brand.
Let’s keep on with a couple of examples with perfect social media look for a
little inspiration.
Thenextweb’s Facebook posts capture one’s attention with big sized
images. Every article has a social media summary. This way, more people
click on the link. Moreover, its Facebook meta tags are chosen elaborately.
Writers of articles are also made visible in the posts.

4. We love Fab.com’s explanatory texts. In those texts, it’s explained what
makes Fab different and why we should do shopping on Fab.
Let’s take another look at Fab’s product pages. Explanatory text talks
directly to people. It’s written like an ad copy.

5. Or, let’s take a look at Fancy.com’s Twitter posts. What we see is an amazing
Twitter cards use. All posts are shared automatically with a big image and
the product’s price tag.
With these examples, we’ve introduced you to the secret weapon of
champion companies. Applying these principles, you can both improve your
social media look and double your website’s traffic coming from social
networks.