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Listing webinar

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  • Anything that we need can be found online. Food, clothing, personal wellness and even home services are all available on the Internet. A person, who is looking for any product or service, will definitely browse online since everything is already found there. When a person wants to buy products online, the first step is to find an appropriate seller. This can be done using the yellow pages or the Internet. However, the Internet is most commonly used since it is easy and convenient to navigate. By typing a few related keywords, you will surely get relevant results with helpful information. The search engines already know where the search is being done from – geographically by the IP address it sees. When a person wants to buy products online, the first step is to find an appropriate seller. And the results they get are helping them make decisions
  • Introduction If you visit any major search engines like Google, Yahoo or Bing, all you need to do is to type a particular establishment followed by the street or city that you have in mind. If you are looking for a seafood restaurant in New York, all you need to type is “sea food restaurant, Tampa” By doing this, you get all the relevant searches, instead of the vague and general results that still need to be sorted carefully. local search is indeed a great help due to the following reasons: Helps YOU introduce YOUR business to the public. When a consumer searches using the relevant keywords, YOUR business details will show on the local directory or listing. Any business can still be listed in local search despite having no website, or while the website is in a work-in-progress status. What matters most is the contact details and complete address. Being Found in local searches can generate new customers, and returning clients. Most people try to search on the Internet first before visiting any business establishments. Having a Local Search Marketing Plan you will get new leads, increase traffic and generate revenue
  • Citation Consistency: The Key to Local Search Ranking When a citation is made, the business name together with other details are mentioned. This is very important since it has a big impact in search your search engine rankings. By getting many citations from reliable sources, the chances of getting high rankings in search engines are significantly improved. We ensure that you are listed in all of the key citation sources including Yelp, Yellow Pages, Kudzu, Merchant Circle, CitySearch, Manta and many more. How Consistent Citations Help Since Citations have been and will always be a major factor in Search Rankings then they can hurt your results if the data is incorrect across the ecosystem. If your citations have bad information, you are setting yourself up for duplicate listings and will ultimately divide your ranking power substantially. Local citations will continue to play an important role in any business. In case of wrong information, it should be corrected or updated right away. NAP, or commonly known as “ N ame, A ddress, and P hone numbers” are three important details that should be updated all the time. This can be done by performing regular local maintenance called local This will improves the total online visibility of the business.
  • You can’t measure what you don’t see-
  • Transcript

    • 1. LOGO Business Listings Webinar
    • 2. Consumers They quickly and easily find local businesses that have what they are searching for….. Can see reviews about YOUR business (and the competition) Are making decisions where to buy from. Search Online- Buy Locally 52% of Consumers are More Likely to Use a Local Business with Positive Reviews
    • 3. Local Search Marketing WIIFM  Introduce s YOUR business to the public.  When a consumer searches using the relevant keywords, YOUR business details will show on the local directory or listing.  What matters most is the contact details and complete address. Any business can be listed even having no website, or while the website is in a work-in-progress status.  Being Found in local searches can generate new customers, and returning clients. Most people nowadays search on the Internet first before visiting any business establishments.  Having a Local Search Marketing Plan you will get new leads, increase traffic and generate revenue.
    • 4. Tip #1 Claim Your Business on Local Directories and Review Sites Claim Your Business on Local Directories and Review Sites  Google+ Local  Yahoo  Bing  Yelp  Merchant Circle  And others
    • 5. Tip #3  This includes your website, your local directory listings, and your social media pages  Multiple locations need to have separate online properties for each location  If any of your business details change- update your listings ASAP Use the Same Business Name, Address, and Phone Number Across the Board
    • 6. Tip #2  Most consumers today go online to find local products and/or services  The more reviews your business has, the more credible you are in the eyes of local consumers Ask Your Customers for Reviews
    • 7. Tip #4  Avoid using ONLY a toll-free number on your website  A local number helps the search engines verify your location, which is crucial for businesses trying to capture local customers Use a Local Phone Number on Your Website
    • 8. Tip #5  Helps improve the strength of your website in terms of local SEO  Improves your Search Engine Rankings  Gets You Found where your “customers” are looking for you  Allows you to network with peers in your local area and open up new opportunities Get Links from Local Sources
    • 9. Improving Online Visibility  The LMS Visibility feature gathers all the locations on the web where your business listing can be found. It shows you where you're missing and where the data might be wrong.  The more listings and the more consistent listings you have, the higher up on Google you will be!
    • 10. LOGO

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