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A Night of
SEO with
Matt Morgan
Meet The Team
Matt Morgan
Owner
Tiffany Olson
SEO Manager
Chauncey Haworth
Web Developer
Gina Ponce
Copywriter
Melissa Dur...
Optimize Worldwide
A locally owned & operated web design company
•Built from the ground up
•Employing local talent
•Downto...
Domain Names & Web Hosting
Responsive Website Design
WordPress Security & Backup
Search Engine Optimization
Email Marketing
Logo & Graphic Design
Matt Morgan
CEO and Founder
•Web design since 1997
•Born & raised in Redding
•Customer relationships
•Quality assurance
•S...
Matt Morgan
SEO Writer & Trainer
•Contributes articles to some of the largest
SEO community blogs on the planet
•Speaker f...
Matt Morgan
Community Involvement
•Secretary of the
Downtown Redding Business Association
•Chapter Consultant for Leads Cl...
Matt Morgan
Husband & Father
Matt Morgan
Motorcycle Enthusiast
Why is SEO so important?
Value of the phone book
has gone down
People are searching
on their mobile devices
Voice commands use
search
Your competitors are
running SEO campaigns
SEO Best Practices
On-page Optimization
Technical Optimization
Canonicalization
Search Engine Friendly URLs
Good
http://domain.com/keyword-location/
Bad
http://domain.com/?pageid=234
Sitemaps
robots.txt
External CSS/JavaScript
Good
<p class=“alignleft blue”>Text</p>
Bad
<p style=“text-align: left; color: blue;”>Text</p>
Broken Links
Page Speed
Additional Optimization
• Meta-description tag
• Google Analytics
• favicon.ico
• Duplicate content
• Website structure
Top 3 On-page
Ranking Factors
• Page titles
• Search engine friendly URLs
• Original content (300 words min)
Page Titles
• 60 characters max
• Unique
• Prime real estate
• Key phrase | Location | Brand
Original Content
• 300 words minimum
• Natural sounding
• No keyword stuffing
Page Layout
• Headings in order (H1, H2, H3)
• Basic HTML elements (p, ul, strong)
• Images, embedded video, audio, etc
• ...
Responsive Web Design
Google Webmaster Tools
• Crawl errors
• HTML suggestions
• Site messages
• Submit XML Sitemaps
• Fetch & submit to index
Structured Data
• Authorship
• Rich snippets
• hCard
SERP Optimization
Tools
• Xenu Link Sleuth
• Google Webmaster Tools (BING)
• Pingdom Tools
• Google PageSpeed Insights
Resources
XML Sitemap Guide
http://optimizehere.co/xml-sitemap-guide-download/
Index Your Content Faster With the Fetch as...
A Night of #SEO with Expert Matt Morgan
A Night of #SEO with Expert Matt Morgan
A Night of #SEO with Expert Matt Morgan
A Night of #SEO with Expert Matt Morgan
A Night of #SEO with Expert Matt Morgan
A Night of #SEO with Expert Matt Morgan
A Night of #SEO with Expert Matt Morgan
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A Night of #SEO with Expert Matt Morgan

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SEO: What you need to know and how can you do it better?

Press release: http://optimizehere.co/blog/press-releases/radd-present-a-night-of-seo-with-expert-matt-morgan/

From a companies perspective, online marketing and search engine optimization is key to success these days. What do you need to know to improve your companies rankings and success in an ever changing online market?

As a developer, we get the gist of what the company needs and wants to have done online. But how do we make it happen for them? What are the best practices? What are some things I should know and pay attention to?

There are many questions from both the Companies and Developers points of view. Come join us and hear Matt Morgan speak about SEO best practices. You'll have a chance to ask questions and get connected with other like minded people.

Business owners are constantly looking for ways to increase company recognition and prosperity. These days, the biggest results are being seen from efforts put into web development and online marketing. Without a strong presence on the Internet, a lot of companies will fall to the wayside.

Redding Area Developers and Designers (RADD), a local group that focuses on improving and promoting the region’s technology industry, has teamed up with Optimize Worldwide founder and SEO expert, Matt Morgan, to host an event that will allow both web developers and business owners the opportunity to have their questions answered about achieving a high level of success in the online world.

Tools referenced:

- Xenu Link Sleuth
- Google Webmaster Tools (BING)
- Pingdom Tools
- Google PageSpeed Insights
- TextBroker.com

Resources referenced:

- XML Sitemap Guide
http://optimizehere.co/xml-sitemap-guide-download/

- Index Your Content Faster With the Fetch as Google Tool
http://searchenginewatch.com/article/2326164/Index-Your-Content-Faster-With-the-Fetch-as-Google-Tool

- How to Claim Your Content with Google Authorship
http://www.bloggingbistro.com/how-to-claim-your-content-with-google-authorship/

Published in: Internet, Technology, Design
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Transcript of "A Night of #SEO with Expert Matt Morgan"

  1. 1. A Night of SEO with Matt Morgan
  2. 2. Meet The Team Matt Morgan Owner Tiffany Olson SEO Manager Chauncey Haworth Web Developer Gina Ponce Copywriter Melissa Duralia PR Consultant Ben Briceno Web Designer Jennifer Ferriera Web Design Intern
  3. 3. Optimize Worldwide A locally owned & operated web design company •Built from the ground up •Employing local talent •Downtown location •Extreme customer service •We answer the phone! •Bring thousands of $$ in from outside of Redding
  4. 4. Domain Names & Web Hosting
  5. 5. Responsive Website Design
  6. 6. WordPress Security & Backup
  7. 7. Search Engine Optimization
  8. 8. Email Marketing
  9. 9. Logo & Graphic Design
  10. 10. Matt Morgan CEO and Founder •Web design since 1997 •Born & raised in Redding •Customer relationships •Quality assurance •SEO strategist
  11. 11. Matt Morgan SEO Writer & Trainer •Contributes articles to some of the largest SEO community blogs on the planet •Speaker for the 2013 SEO WebConference •Trains and educates local interns
  12. 12. Matt Morgan Community Involvement •Secretary of the Downtown Redding Business Association •Chapter Consultant for Leads Club, Inc. •Founder of Qwerty530, a local Web/SEO collaborative
  13. 13. Matt Morgan Husband & Father
  14. 14. Matt Morgan Motorcycle Enthusiast
  15. 15. Why is SEO so important?
  16. 16. Value of the phone book has gone down
  17. 17. People are searching on their mobile devices
  18. 18. Voice commands use search
  19. 19. Your competitors are running SEO campaigns
  20. 20. SEO Best Practices
  21. 21. On-page Optimization Technical Optimization
  22. 22. Canonicalization
  23. 23. Search Engine Friendly URLs Good http://domain.com/keyword-location/ Bad http://domain.com/?pageid=234
  24. 24. Sitemaps
  25. 25. robots.txt
  26. 26. External CSS/JavaScript Good <p class=“alignleft blue”>Text</p> Bad <p style=“text-align: left; color: blue;”>Text</p>
  27. 27. Broken Links
  28. 28. Page Speed
  29. 29. Additional Optimization • Meta-description tag • Google Analytics • favicon.ico • Duplicate content • Website structure
  30. 30. Top 3 On-page Ranking Factors • Page titles • Search engine friendly URLs • Original content (300 words min)
  31. 31. Page Titles • 60 characters max • Unique • Prime real estate • Key phrase | Location | Brand
  32. 32. Original Content • 300 words minimum • Natural sounding • No keyword stuffing
  33. 33. Page Layout • Headings in order (H1, H2, H3) • Basic HTML elements (p, ul, strong) • Images, embedded video, audio, etc • Embedded map • Call-to-Action (CTA) • Resources
  34. 34. Responsive Web Design
  35. 35. Google Webmaster Tools • Crawl errors • HTML suggestions • Site messages • Submit XML Sitemaps • Fetch & submit to index
  36. 36. Structured Data • Authorship • Rich snippets • hCard
  37. 37. SERP Optimization
  38. 38. Tools • Xenu Link Sleuth • Google Webmaster Tools (BING) • Pingdom Tools • Google PageSpeed Insights
  39. 39. Resources XML Sitemap Guide http://optimizehere.co/xml-sitemap-guide-download/ Index Your Content Faster With the Fetch as Google Tool http://searchenginewatch.com/article/2326164/Index-Your- Content-Faster-With-the-Fetch-as-Google-Tool How to Claim Your Content with Google Authorship http://www.bloggingbistro.com/how-to-claim-your-content- with-google-authorship/
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