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May 25, 2010

Social Commerce
Trends and Innovation
The Last Year in Social Commerce

                   Mar         Apr         May             Jun          Jul            A...
Challenge of 2010:
The funnel is no longer controlled by the brand

                                                      ...
The shopping experience has gone social


 Natural search           Syndicated                                            ...
Emerging trends that drive our vision

»  Brands are embracing customer voice

»  Customers are being influenced by new me...
4 Areas of Social Commerce Innovation


        1              Drive acquisition and conversion through
                  ...
Offline (in store) impact

    Opinions don’t just affect online purchases but
    offline purchases as well


•  The CEO ...
Creating the future of
Social Commerce
Contact : Graham Jackson 02 9238 2097
                  graham.jackson@bazaarvoice....
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Bazaarvoice

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Transcript of "Bazaarvoice"

  1. 1. May 25, 2010 Social Commerce Trends and Innovation
  2. 2. The Last Year in Social Commerce Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Interaction Amplification Intelligence Stories Stories Stories SocialAlerts SocialAlerts Profiles Stories Ratings & Reviews GridView Hosted UI Category nav Social- eCircle International – Active Profiles Tags & Navigation Stand-alone, hosted- “Read more” format Comments Recommendations Ratings & Reviews features Ratings & Reviews submission process SocialAlerts SocialAlerts Filter by Attribute Filter by Badge Ratings & Reviews SocialConnect Comments “I like this” feedback Encrypted storage Expunge PII SocialAlerts Social- TweetConnect Photo Gallery Comments 2.0 Filter by Source Retention management CheetahMail Most Helpful Pos/neg Recommendations FB Apps Hosted Video Ratings & Reviews Ask & Answer Ratings & Reviews Filter by Attribute SearchVoice Feedback 2.0 Hyperlinks in Response Ask & Answer Real-time- SearchVoice Google Rich- Social- publishing 6+ pics, 5+MB pics Snippets BrandVoice BrandAnswers BrandVoice Keywords in URL Recommendations SearchVoice Syndication Reports Core product Syndication Filters SearchVoice Custom metatags Ask & Answer SearchVoice Inline SocialConnect launch Google Product- Ask & Answer AnswerZone FB Connect Search Integration Ask & Answer Deep linking to Q Badge filtering Content Tagging Profiles SearchVoice Inline- Video Answers BrandVoice Workbench Profile Snapshot Workbench Workbench for Ask & Answer Inactive product- Brand Picker/filtering Account lockout Password Expiration &- management Filter by Photo/Video Self-Mod enhancements Recovery BrandVoice BrandVoice BrandAnswers Major tool updates Alerts upgrades Saved Views Reporting upgrades Syndication rules by- BVLabs pilot launch- Workbench “By-Country” Report Alerts Deep-linking Report /Alert upgrades Moderator Code Samsung, Dell, Epson Security Upgrades Multi-Locale reporting Web Analytics Platform Workbench Workbench Workbench Filtering by Locale Pre-built integration w/- Elastic computing - Exec Summary 2.0 Scheduled/reccur.Reports Profile Management Tool Moderation Platform Omniture & Webtrends infrastructure Web Analytics Trending Graphs Emailed Reports/deep link Comments in SMT Fraud analytics core Self-Serve Data- Pre-built integration – New daily Alerts/ upgrades Next-gen tools Reporting upgrades Moderation Platform Feed Validation Platform w/CoreMetrics Social Alerts Open-API Real-time Alerts Report upgrades Next-Gen workflow Cust .service integration Next-Gen assignment - Demandware – Moderation Platform Next-gen management tools framework turn-key integration Moderator auditing Report upgrades Fraud Analytics upgrade 2 Confidential and Proprietary. © 2010 Bazaarvoice, Inc.
  3. 3. Challenge of 2010: The funnel is no longer controlled by the brand Brand-sponsored communities often Traditional overlay a traditional Funnel funnel on top of savvy, web-centric people Effective communities rely heavily on network effects and social connections to spread Today’s word-of-mouth, working Networked in tandem with brand- Funnel sponsored properties. Source: Forrester 3 Confidential and Proprietary. © 2010 Bazaarvoice, Inc.
  4. 4. The shopping experience has gone social Natural search Syndicated Social (SEO) enhanced Yahoo answers commerce Review includes Stops by the by social provide user uploaded profile is commerce additional store and reads video from updated with content product info a review on a YouTube purchase and mobile device shared Category Product Ratings and Answer Social Pages Pages Purchase YOUR BRAND SITE Reviews Zone Profiles Post-purchase Product page Video Review Customer email invites UGC enhances enhanced by is shared with Diggs product customer to search ratings user friends on review from his write a review (SEO) –again! contributed Facebook mobile photos (virtuous circle)
  5. 5. Emerging trends that drive our vision »  Brands are embracing customer voice »  Customers are being influenced by new media »  New ways of consuming information »  Customer loyalty is dissipating »  The rise of Social ROI 5 Confidential and Proprietary. © 2010 Bazaarvoice, Inc.
  6. 6. 4 Areas of Social Commerce Innovation 1 Drive acquisition and conversion through contributor loyalty 2 Connect your brand to the social web 3 Harness the social supply chain 4 Transform your business through social analytics 6 Confidential and Proprietary. © 2010 Bazaarvoice, Inc.
  7. 7. Offline (in store) impact Opinions don’t just affect online purchases but offline purchases as well
 •  The CEO of Macy’s, Terry Lundgren, told the audience at Shop.org that “for every $1 spent online our site influences $5.77 spent in the store over the next 10 days.” 7 Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
  8. 8. Creating the future of Social Commerce Contact : Graham Jackson 02 9238 2097 graham.jackson@bazaarvoice.com
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