Why
I’m
on
LinkedIn
and
Twi2er
    and
you
should
be
too
  Essen:al
keys
to
the
digital
job
search

Disclaimer
•  I’m
not
an
expert.
I
just
read
a
lot.
•  Goal:
share
my
job‐search
experience
and
   research
thus
far

Ask
the
Audience
•  How
many
of
you…

  – Are
looking
for
a
job?
  – Are
on
LinkedIn?

  – On
Twi2er?
•  Why
are
you
on
th...
Why
you
need
to
use
Web
2.0
•  Scary
stats
   – Fewer
jobs
+
more
grads
and
laid
off
workers

   – More
compe::on
•  It’s
a...
U:lizing
Web
2.0
•  Create
a
profile
and
they
will
come.
NOT.
•  You
need
a
strategy.

Personal
Branding
•  Managing
the
way
others
see
you
–
   percep:on
=
truth.
You
are
now
a
product.
•  How
do
you
want
to
...
Personal
Branding
Process
•  Discover
–
this
is
the
hard
part
•  Create
‐
this
is
our
focus

•  Communicate
•  Maintain

Discovering
your
brand
•  How
do
you
want
to
be
known?
  – What’s
your
passion?
  – What
are
your
favorite
classes?
  – Ho...
Brand
A2ributes
     Also
add
human!

My
“brand”
•  Not
sure
what
kind
of
job
I
want,
but
I’m
best
   when
I
can
be
strategic,
efficient
and
crea:ve
        I’m h...
Crea:ng
your
brand
•  Infuse
your
brand
into
everything
  – Resume
  – Cover
le2er
  – Business
card
  – Poreolio

Take
your
brand
online
•  LinkedIn
(must
have)
•  Twi2er
(strongly
recommend)
•  Faceboo

(op:onal)
•  
















we...
LinkedIn
•  Facebook
+
resume

•  Recruiters
are
here,
you
should
be
too
(plus,
   it’s
a
Google
entry)
•  Tone
=
professi...
Op:mizing
LinkedIn
•  Custom
url
(linked.com/kellygiles)
•  Have
a
picture!
No
red
cups,
please.
•  Crai
a
smart,
succinct...
Example:
My
LinkedIn
Picture:
head
shot
(color
is
                       Personal
invite:
probably
                       ...
Advanced
Op:ons
•  Research,
networking
and
groups
•  Go
to
LinkedIn!

Twi2er
•  Microblogging
(140
characters
max)
•  Recruiters
are
here,
and
so
are
CEOs
and

   PR
pros

•  Tone
=
friendly,
...
Op:mizing
Twi2er
•  Twi2er
handle
•  Website
•  Bio
•  Picture
•  Background
•  Follow
people
•  Engage
and
tweet
useful
i...
Golden
Rule
•  Build
rela:onships
first.
If
you
wouldn’t
ask
a
   stranger
on
the
street
for
a
favor,
don’t
think
   it’s
O...
Ques:ons?

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Prssa pres

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Prssa pres

  1. 1. Why
I’m
on
LinkedIn
and
Twi2er
 and
you
should
be
too
 Essen:al
keys
to
the
digital
job
search

  2. 2. Disclaimer
•  I’m
not
an
expert.
I
just
read
a
lot.
•  Goal:
share
my
job‐search
experience
and
 research
thus
far

  3. 3. Ask
the
Audience
•  How
many
of
you…

 – Are
looking
for
a
job?
 – Are
on
LinkedIn?

 – On
Twi2er?
•  Why
are
you
on
those
networks?


  4. 4. Why
you
need
to
use
Web
2.0
•  Scary
stats
 – Fewer
jobs
+
more
grads
and
laid
off
workers

 – More
compe::on
•  It’s
a
Google
world
 – Just
like
you
Google
a
company,
they
Google
you

  5. 5. U:lizing
Web
2.0
•  Create
a
profile
and
they
will
come.
NOT.
•  You
need
a
strategy.

  6. 6. Personal
Branding
•  Managing
the
way
others
see
you
–
 percep:on
=
truth.
You
are
now
a
product.
•  How
do
you
want
to
be
known?

  7. 7. Personal
Branding
Process
•  Discover
–
this
is
the
hard
part
•  Create
‐
this
is
our
focus

•  Communicate
•  Maintain

  8. 8. Discovering
your
brand
•  How
do
you
want
to
be
known?
 – What’s
your
passion?
 – What
are
your
favorite
classes?
 – How
do
your
friends
describe
you?

•  Eventually,
your
brand
will
become
your
 “unique
value
proposi:on”

  9. 9. Brand
A2ributes
 Also
add
human!

  10. 10. My
“brand”
•  Not
sure
what
kind
of
job
I
want,
but
I’m
best
 when
I
can
be
strategic,
efficient
and
crea:ve
 I’m happiest when I can blend my passions for strategy, creativity and efficiency to produce high-quality, budget-friendly results.
  11. 11. Crea:ng
your
brand
•  Infuse
your
brand
into
everything
 – Resume
 – Cover
le2er
 – Business
card
 – Poreolio

  12. 12. Take
your
brand
online
•  LinkedIn
(must
have)
•  Twi2er
(strongly
recommend)
•  Faceboo

(op:onal)
•  
















website/blog
(op:onal)
You
can
use
online
to
show
off
your
work

and
become
a
thought
leader
or
just
have
a

web
presence

  13. 13. LinkedIn
•  Facebook
+
resume

•  Recruiters
are
here,
you
should
be
too
(plus,
 it’s
a
Google
entry)
•  Tone
=
professional,
but
personal
(especially
 for
PR
pros)

  14. 14. Op:mizing
LinkedIn
•  Custom
url
(linked.com/kellygiles)
•  Have
a
picture!
No
red
cups,
please.
•  Crai
a
smart,
succinct
first‐person
summary
•  Use
personal
connec:on
requests
•  Give
and
ask
for
recommenda:ons
•  Other:
groups,
networking,
promo:on,
 research
(people
and
companies)

  15. 15. Example:
My
LinkedIn
Picture:
head
shot
(color
is
 Personal
invite:
probably
 include
where/be2er)
 how
you
know
 the
person
 Custom
URL:
 ideally,
will
 have
same
 extension
for
 all
accounts
Summary:
some
varia:on
of
your
brand
statement

  16. 16. Advanced
Op:ons
•  Research,
networking
and
groups
•  Go
to
LinkedIn!

  17. 17. Twi2er
•  Microblogging
(140
characters
max)
•  Recruiters
are
here,
and
so
are
CEOs
and

 PR
pros

•  Tone
=
friendly,
personable
and
helpful

  18. 18. Op:mizing
Twi2er
•  Twi2er
handle
•  Website
•  Bio
•  Picture
•  Background
•  Follow
people
•  Engage
and
tweet
useful
informa:on

  19. 19. Golden
Rule
•  Build
rela:onships
first.
If
you
wouldn’t
ask
a
 stranger
on
the
street
for
a
favor,
don’t
think
 it’s
OK
on
Twi2er
or
LinkedIn.

  20. 20. Ques:ons?

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