Why I’m on LinkedIn and Twi2er and you should be too Essen:al keys to the digital job search
Disclaimer • I’m not an expert. I just read a lot. • Goal: share my job‐search experience and research thus far
Ask the Audience • How many of you… – Are looking for a job? – Are on LinkedIn? – On Twi2er? • Why are you on those networks?
Why you need to use Web 2.0 • Scary stats – Fewer jobs + more grads and laid oﬀ workers – More compe::on • It’s a Google world – Just like you Google a company, they Google you
U:lizing Web 2.0 • Create a proﬁle and they will come. NOT. • You need a strategy.
Personal Branding • Managing the way others see you – percep:on = truth. You are now a product. • How do you want to be known?
Personal Branding Process • Discover – this is the hard part • Create ‐ this is our focus • Communicate • Maintain
Discovering your brand • How do you want to be known? – What’s your passion? – What are your favorite classes? – How do your friends describe you? • Eventually, your brand will become your “unique value proposi:on”
Brand A2ributes Also add human!
My “brand” • Not sure what kind of job I want, but I’m best when I can be strategic, eﬃcient and crea:ve I’m happiest when I can blend my passions for strategy, creativity and eﬃciency to produce high-quality, budget-friendly results.
Crea:ng your brand • Infuse your brand into everything – Resume – Cover le2er – Business card – Poreolio
Take your brand online • LinkedIn (must have) • Twi2er (strongly recommend) • Faceboo (op:onal) • website/blog (op:onal) You can use online to show oﬀ your work and become a thought leader or just have a web presence
LinkedIn • Facebook + resume • Recruiters are here, you should be too (plus, it’s a Google entry) • Tone = professional, but personal (especially for PR pros)
Op:mizing LinkedIn • Custom url (linked.com/kellygiles) • Have a picture! No red cups, please. • Crai a smart, succinct ﬁrst‐person summary • Use personal connec:on requests • Give and ask for recommenda:ons • Other: groups, networking, promo:on, research (people and companies)
Example: My LinkedIn Picture: head shot (color is Personal invite: probably include where/be2er) how you know the person Custom URL: ideally, will have same extension for all accounts Summary: some varia:on of your brand statement
Advanced Op:ons • Research, networking and groups • Go to LinkedIn!
Twi2er • Microblogging (140 characters max) • Recruiters are here, and so are CEOs and PR pros • Tone = friendly, personable and helpful
Op:mizing Twi2er • Twi2er handle • Website • Bio • Picture • Background • Follow people • Engage and tweet useful informa:on
Golden Rule • Build rela:onships ﬁrst. If you wouldn’t ask a stranger on the street for a favor, don’t think it’s OK on Twi2er or LinkedIn.