My “brand” Not sure what kind of job I want, but I’m best when I can be strategic, efficient and creative I’m happiest when I can blend my passions for strategy, creativity and efficiency to produce high-quality, budget-friendly results.
Creating your brand Infuse your brand into everything Resume Cover letter Business card Portfolio
Take your brand online LinkedIn (must have) Twitter (strongly recommend) Faceboo (optional) website/blog (optional) You can use online to show off your work and become a thought leader or just have a web presence
LinkedIn Facebook + resume Recruiters are here, you should be too (plus, it’s a Google entry) Tone = professional, but personal
Optimizing LinkedIn Custom url (linked.com/kellygiles) Have a (professional) picture! Craft a smart, succinct first-person summary Use personal connection requests Give and ask for recommendations Other: groups, networking, promotion, research (people and companies)
Example: My LinkedIn Picture: head shot (color is probably better) Personal invite: include where/how you know the person Custom URL: ideally, will have same extension for all accounts Summary: some variation of your brand statement
Advanced Options Research, networking and groups – help you communicate your brand Go to LinkedIn!
Twitter Microblogging (140 characters max) Recruiters are here, and so are CEOs Let’s you communicate your brand Tone = friendly, personable and helpful
Optimizing Twitter Twitter handle Website Bio Picture Background Follow people Engage and tweet useful information
Golden Rule Build relationships first. If you wouldn’t ask a stranger on the street for a favor, don’t think it’s OK on Twitter or LinkedIn.
Resources Personal personalbrandingblog.com Follow personal branding and social media experts on Twitter Branding/Careers @danschawbel @sweetcareers @dailycareertips Social Media @mashable @Twitter_Tips Kelly Giles, Social Media Strategist KellyG@OptimalResume.com