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Personal Branding 101

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Using social networking sites for job searching and personal branding

Using social networking sites for job searching and personal branding

Published in: Education, Business, Technology

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  • 1. Personal Branding 101
    Essential keys to the digital job search
  • 2. Why you need to use Web 2.0
    Scary stats
    Fewer jobs + more grads and laid off workers
    More competition
    It’s a Google world
    Just like you Google a company, they Google you
  • 3. Utilizing Web 2.0
    Create a profile and they will come. NOT.
    You need a strategy.
  • 4. Personal Branding
    Managing the way others see you – perception = truth. You are now a product.
    How do you want to be known?
  • 5. Personal Branding Process
    Discover – this is the hard part
    Create
    Communicate
    Maintain
    This is our focus
  • 6. Discovering your brand
    How do you want to be known?
    What’s your passion?
    How do your friends describe you?
    Eventually, your brand will become your “unique value proposition”
  • 7. Brand Attributes
    Also add human!
  • 8. My “brand”
    Not sure what kind of job I want, but I’m best when I can be strategic, efficient and creative
    I’m happiest when I can blend my passions for strategy, creativity and efficiency to produce high-quality, budget-friendly results.
  • 9. Creating your brand
    Infuse your brand into everything
    Resume
    Cover letter
    Business card
    Portfolio
  • 10. Take your brand online
    LinkedIn (must have)
    Twitter (strongly recommend)
    Faceboo (optional)
    website/blog (optional)
    You can use online to show off your work and become a thought leader or just have a web presence
  • 11. LinkedIn
    Facebook + resume
    Recruiters are here, you should be too (plus, it’s a Google entry)
    Tone = professional, but personal
  • 12. Optimizing LinkedIn
    Custom url (linked.com/kellygiles)
    Have a (professional) picture!
    Craft a smart, succinct first-person summary
    Use personal connection requests
    Give and ask for recommendations
    Other: groups, networking, promotion, research (people and companies)
  • 13. Example: My LinkedIn
    Picture: head shot (color is probably better)
    Personal invite: include where/how you know the person
    Custom URL: ideally, will have same extension for all accounts
    Summary: some variation of your brand statement
  • 14. Advanced Options
    Research, networking and groups – help you communicate your brand
    Go to LinkedIn!
  • 15. Twitter
    Microblogging (140 characters max)
    Recruiters are here, and so are CEOs
    Let’s you communicate your brand
    Tone = friendly, personable and helpful
  • 16. Optimizing Twitter
    Twitter handle
    Website
    Bio
    Picture
    Background
    Follow people
    Engage and tweet useful information
  • 17. Golden Rule
    Build relationships first. If you wouldn’t ask a stranger on the street for a favor, don’t think it’s OK on Twitter or LinkedIn.
  • 18. Resources
    Personal personalbrandingblog.com
    Follow personal branding and social media experts on Twitter
    Branding/Careers
    @danschawbel
    @sweetcareers
    @dailycareertips
    Social Media
    @mashable
    @Twitter_Tips
    Kelly Giles, Social Media Strategist
    KellyG@OptimalResume.com