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Marketing your social media presence
 

Marketing your social media presence

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A beginner's guide to marketing your social media presence. Especially helpful to non-profits like career centers, libraries and associations. Published by OptimalResume.com.

A beginner's guide to marketing your social media presence. Especially helpful to non-profits like career centers, libraries and associations. Published by OptimalResume.com.

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    Marketing your social media presence Marketing your social media presence Presentation Transcript

    • Marketing your Social Media Presence
    • What presence?
      Last time…
      10-Minute-a-Day social media strategy
      Focus on Facebook
      Find it here - http://www.slideshare.net/optimalresume
    • Facebook marketing advantage
      What is viral? Just like a virus, information and/or ideas spread from person to person
    • Facebook Mechanisms
      Profiles
      Newsfeeds
      Works for:
      Fans, events, comments, “likes”
    • To get started…
      You might consider a Facebook ad to generate fans quickly and jumpstart the viral spread
      Can highly target your ad based on educational institution, geographic area, interests, etc.
      http://www.facebook.com/advertising/
    • Going beyond Facebook
      What happens when you’re ready to go a step beyond Facebook?
      Free ideas for driving awareness of your social media presence
    • 2 Kinds of Marketing
      Passive vs. Active
      All require some activity on YOUR part
      Difference is how “in your face” it feels to the user
    • Passive Tactics
      Noticeable but not invasive; presenting information around the “target”
      Easy ways for the user to find out more if they’re interested; easy to ignore if they’re not
      Use as many and as often as you like
    • Homepage icons
      Google “social media icons”
      We’re happy to help with an Optimal Resume icon or button!
    • Optimal Resume icons
      Contact your client services rep to have your icons added, too!
    • Using your communications
      E-mail
      Handouts, Newsletters – List the web addresses of your social media profiles: Facebook.com/careercenter, youtube.com/careercenter, etc.
      **http://www. not necessary
      “Boilerplate” – standard text included on all communication pieces
    • Active Tactics
      Commands target’s attention by presenting information directly to him or her
      More difficult to ignore
      Can get irritating, so use sparingly
    • Verbal presentation
      Mention your presence at workshops and events
    • Newsletters
      Send an e-mail or newsletter (or include an article in a regularly scheduled communication) to announce your social media presence
      Remember, you can use Optimal Newsletter
    • Optimal announcement
    • How do you do it?
      What’s your marketing strategy? Have you found a secret to success? Share your tips and tricks and learn from others – be a part of the discussion in our Facebook group.
      http://www.facebook.com/topic.php?uid=74479149131&topic=10497
    • Questions or comments?
      Feel free to get in touch:
      kellyg@optimalresume.com
      Facebook.com/optimalresume
      Twitter.com/optimalresume
      OptimalResume.com/blog