Marketing your social media presence

Marketing your Social Media Presence

What presence?
Last time…
10-Minute-a-Day social media strategy
Focus on Facebook
Find it here - http://www.slideshare.net/optimalresume

Facebook marketing advantage
What is viral? Just like a virus, information and/or ideas spread from person to person

Facebook Mechanisms
Profiles
Newsfeeds
Works for:
Fans, events, comments, “likes”

To get started…
You might consider a Facebook ad to generate fans quickly and jumpstart the viral spread
Can highly target your ad based on educational institution, geographic area, interests, etc.
http://www.facebook.com/advertising/

Going beyond Facebook
What happens when you’re ready to go a step beyond Facebook?
Free ideas for driving awareness of your social media presence

2 Kinds of Marketing
Passive vs. Active
All require some activity on YOUR part
Difference is how “in your face” it feels to the user

Passive Tactics
Noticeable but not invasive; presenting information around the “target”
Easy ways for the user to find out more if they’re interested; easy to ignore if they’re not
Use as many and as often as you like

Homepage icons
Google “social media icons”
We’re happy to help with an Optimal Resume icon or button!

Optimal Resume icons
Contact your client services rep to have your icons added, too!

Using your communications
E-mail
Handouts, Newsletters – List the web addresses of your social media profiles: Facebook.com/careercenter, youtube.com/careercenter, etc.
**http://www. not necessary
“Boilerplate” – standard text included on all communication pieces

Active Tactics
Commands target’s attention by presenting information directly to him or her
More difficult to ignore
Can get irritating, so use sparingly

Verbal presentation
Mention your presence at workshops and events

Newsletters
Send an e-mail or newsletter (or include an article in a regularly scheduled communication) to announce your social media presence
Remember, you can use Optimal Newsletter

Optimal announcement

How do you do it?
What’s your marketing strategy? Have you found a secret to success? Share your tips and tricks and learn from others – be a part of the discussion in our Facebook group.
http://www.facebook.com/topic.php?uid=74479149131&topic=10497

Questions or comments?
Feel free to get in touch:
kellyg@optimalresume.com
Facebook.com/optimalresume
Twitter.com/optimalresume
OptimalResume.com/blog