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Marketing your social media presence
Marketing your social media presence
Marketing your social media presence
Marketing your social media presence
Marketing your social media presence
Marketing your social media presence
Marketing your social media presence
Marketing your social media presence
Marketing your social media presence
Marketing your social media presence
Marketing your social media presence
Marketing your social media presence
Marketing your social media presence
Marketing your social media presence
Marketing your social media presence
Marketing your social media presence
Marketing your social media presence
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Marketing your social media presence

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A beginner's guide to marketing your social media presence. Especially helpful to non-profits like career centers, libraries and associations. Published by OptimalResume.com.

A beginner's guide to marketing your social media presence. Especially helpful to non-profits like career centers, libraries and associations. Published by OptimalResume.com.

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  • 1. Marketing your Social Media Presence<br />
  • 2. What presence?<br />Last time…<br />10-Minute-a-Day social media strategy<br />Focus on Facebook<br />Find it here - http://www.slideshare.net/optimalresume<br />
  • 3. Facebook marketing advantage<br />What is viral? Just like a virus, information and/or ideas spread from person to person<br />
  • 4. Facebook Mechanisms<br />Profiles<br />Newsfeeds<br />Works for:<br />Fans, events, comments, “likes”<br />
  • 5. To get started…<br />You might consider a Facebook ad to generate fans quickly and jumpstart the viral spread<br />Can highly target your ad based on educational institution, geographic area, interests, etc.<br />http://www.facebook.com/advertising/<br />
  • 6. Going beyond Facebook<br />What happens when you’re ready to go a step beyond Facebook?<br />Free ideas for driving awareness of your social media presence<br />
  • 7. 2 Kinds of Marketing<br />Passive vs. Active <br />All require some activity on YOUR part<br />Difference is how “in your face” it feels to the user<br />
  • 8. Passive Tactics<br />Noticeable but not invasive; presenting information around the “target”<br />Easy ways for the user to find out more if they’re interested; easy to ignore if they’re not<br />Use as many and as often as you like<br />
  • 9. Homepage icons<br />Google “social media icons”<br />We’re happy to help with an Optimal Resume icon or button!<br />
  • 10. Optimal Resume icons<br />Contact your client services rep to have your icons added, too!<br />
  • 11. Using your communications<br />E-mail<br />Handouts, Newsletters – List the web addresses of your social media profiles: Facebook.com/careercenter, youtube.com/careercenter, etc. <br />**http://www. not necessary<br />“Boilerplate” – standard text included on all communication pieces<br />
  • 12. Active Tactics<br />Commands target’s attention by presenting information directly to him or her<br />More difficult to ignore<br />Can get irritating, so use sparingly<br />
  • 13. Verbal presentation<br />Mention your presence at workshops and events <br />
  • 14. Newsletters<br />Send an e-mail or newsletter (or include an article in a regularly scheduled communication) to announce your social media presence<br />Remember, you can use Optimal Newsletter<br />
  • 15. Optimal announcement<br />
  • 16. How do you do it?<br />What’s your marketing strategy? Have you found a secret to success? Share your tips and tricks and learn from others – be a part of the discussion in our Facebook group.<br />http://www.facebook.com/topic.php?uid=74479149131&topic=10497<br />
  • 17. Questions or comments?<br />Feel free to get in touch:<br />kellyg@optimalresume.com<br />Facebook.com/optimalresume<br />Twitter.com/optimalresume<br />OptimalResume.com/blog<br />

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