Job Search 2.0Making the most of your social media sidebar

Where should job seekers be?

Why?75%of employers Google candidates

What are they looking for?The good, the bad and the ugly — more information about a candidate than can be gleaned from his/her resume

This…Will get your resume thrown out

This…Will help it move to the top of the pile (assuming the informationis positive!)

How do they get there?

Why those?Employers = customers, and those networks can help job seekers walk employers through the process of “buying a person”

You need a new doctor…What do you want to know?Part of the professional worldSatisfied customersThey’re keeping upTheir process – how they workSocial media helps job seekers answer those ?sfor employers

Professional networkLinkedIn shows that professional connections and associations

Satisfied customersLinkedIn recommendations show that other “customers” have been satisfied with a person’s work

They’re keeping upWith Twitter, job seekers can demonstrate knowledge of industry news & influencers

Their processWhat’s the company’s thought process? Do you agree with their opinions and how they make decisions?A blog lets you demonstrate your thought process & share your insights

FYIThe “employer as customer” analogy is our thought process behind modules like Portfolio, Video Resume, Skills Assessment and ResumeGPS™Give employers a way to dig deeper and “try before they buy”Also the reason you can…

Tie it all togetherMake it easy for them to find all that information – create an Optimal website with a social media sidebar, and include all relevant modules

Adding a Social Media SidebarCreate a WebsiteAdd DocumentsEnable and Edit SidebarActivate Website

Creating a Website

Add Documents

Enable and Edit Sidebar

Activate Website

Finished product!