Job Search 2.0 - Social Media, Google and You

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A brief overview of why and how social media can benefit job seekers, especially when used in conjunction with Optimal Resume's software.

Published in: Career, Technology, Business
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Job Search 2.0 - Social Media, Google and You

  1. 1. Job Search 2.0<br />Social media, Google and you<br />
  2. 2. Employer = Customer<br />Hiring is buying – an employee is a major purchase, and the employer wants to be sure that it’s making the right choice<br />
  3. 3. What do you do before you buy?<br />Research – probably on Google<br />Employers do too – 75% Google candidates<br />
  4. 4. What are they looking for?<br />What does a consumer want to know about a product before buying?<br />
  5. 5. Presence<br />Website – would you buy something from a company without a website? <br />Don’t be a digital question mark; you want results when someone Googles your name<br />
  6. 6. Clean image<br />Want Google results to be clean – no negative reviews, images, etc.<br />Think before you post<br />
  7. 7. Professional network<br />Why do professionals belong to associations?<br />LinkedIn shows that you’re connected professionally<br />
  8. 8. Satisfied customers<br />Like companies use client testimonials, LinkedIn recommendations show that other “customers” have been satisfied with your work<br />
  9. 9. They’re keeping up<br />Is the company keeping up with the industry?<br />Use Twitter to show that you’re reading industry news & know industry influencers<br />
  10. 10. Their process<br />What’s the company’s thought process? Do you agree with their opinions and how they make decisions?<br />A blog lets you demonstrate your thought process & share your insights <br />
  11. 11. Customers are lazy<br />Make it easy for them to find all that information – create an Optimal website with a social media sidebar<br />

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