Job Search 2.0 - Social Media, Google and You

Job Search 2.0
Social media, Google and you

Employer = Customer
Hiring is buying – an employee is a major purchase, and the employer wants to be sure that it’s making the right choice

What do you do before you buy?
Research – probably on Google
Employers do too – 75% Google candidates

What are they looking for?
What does a consumer want to know about a product before buying?

Presence
Website – would you buy something from a company without a website?
Don’t be a digital question mark; you want results when someone Googles your name

Clean image
Want Google results to be clean – no negative reviews, images, etc.
Think before you post

Professional network
Why do professionals belong to associations?
LinkedIn shows that you’re connected professionally

Satisfied customers
Like companies use client testimonials, LinkedIn recommendations show that other “customers” have been satisfied with your work

They’re keeping up
Is the company keeping up with the industry?
Use Twitter to show that you’re reading industry news & know industry influencers

Their process
What’s the company’s thought process? Do you agree with their opinions and how they make decisions?
A blog lets you demonstrate your thought process & share your insights

Customers are lazy
Make it easy for them to find all that information – create an Optimal website with a social media sidebar