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High Schoolers & Social Media
 

High Schoolers & Social Media

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A guide to personal branding and online reputation management for high school students.

A guide to personal branding and online reputation management for high school students.

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    High Schoolers & Social Media High Schoolers & Social Media Presentation Transcript

    • Essential keys to the digital job search
      hustler420@yahoo.com
      So, about that college application?
      sxxycutie4eva@aol.com
    • Ask the Audience
      Would you send any of those photos along with your college application?
      Would you sign your name, “Sexy 4 Eva”?
      What about for a job application?
    • If you’re online…
      20% of admissions counselors admit to looking at candidates’ Facebook profiles
      More than that admit to Googling candidates
      Everyone sees your e-mail address
    • Does it matter?
      Emory University tour guides friend students, and profiles affect admissions decisions
      Admissions denied at Reed College because of “disparaging blog posts”
    • Bottom line
      What you post isn’t private, and deleting it doesn’t make it go away
    • But…
      You can use that to your advantage
      You can make your own online identity (called a “personal brand”)
    • That’s what I did
      Now I’m a social media strategist at OptimalResume.co
      I blogged and tweeted my way to a job
    • How does that apply to you?
      Create a personal brand that attracts, rather than repels, college admissions offices
    • Step 1: Clean up
      Facebook privacy settings
      Clean profile picture
      Untag incriminating photos
      First.last@gmail.com
      Delete offensive blog posts
      What else?
    • Step 2: Create your “brand”
      How do you want to be known?
      Smart? Tech-savvy? Artsy?
      Want colleges to think, “That person will contribute to our campus”
    • Step 3: Take your brand online
      Twitter
      website/blog
      What about Facebook?
    • What do you say?
      Write what interests you…within reason
      Follow the “Mom Rule” — If you wouldn’t want your mom to see it, don’t post it
    • Getting started
      Twitter handle – use firstlast (i.e. kellygiles)
      Bio – something smart
      Picture – a nice headshot, if you want one
      End your tweets with #ncsmi so you can track the conversation
    • Last words
      Think before you post.
    • Questions?
      Kelly Giles, Social Media Strategist
      KellyG@OptimalResume.com