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High Schoolers & Social Media

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A guide to personal branding and online reputation management for high school students.

A guide to personal branding and online reputation management for high school students.

Published in: Education, Business, Technology
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Transcript

  • 1. Essential keys to the digital job search
    hustler420@yahoo.com
    So, about that college application?
    sxxycutie4eva@aol.com
  • 2. Ask the Audience
    Would you send any of those photos along with your college application?
    Would you sign your name, “Sexy 4 Eva”?
    What about for a job application?
  • 3. If you’re online…
    20% of admissions counselors admit to looking at candidates’ Facebook profiles
    More than that admit to Googling candidates
    Everyone sees your e-mail address
  • 4. Does it matter?
    Emory University tour guides friend students, and profiles affect admissions decisions
    Admissions denied at Reed College because of “disparaging blog posts”
  • 5. Bottom line
    What you post isn’t private, and deleting it doesn’t make it go away
  • 6. But…
    You can use that to your advantage
    You can make your own online identity (called a “personal brand”)
  • 7. That’s what I did
    Now I’m a social media strategist at OptimalResume.co
    I blogged and tweeted my way to a job
  • 8. How does that apply to you?
    Create a personal brand that attracts, rather than repels, college admissions offices
  • 9. Step 1: Clean up
    Facebook privacy settings
    Clean profile picture
    Untag incriminating photos
    First.last@gmail.com
    Delete offensive blog posts
    What else?
  • 10. Step 2: Create your “brand”
    How do you want to be known?
    Smart? Tech-savvy? Artsy?
    Want colleges to think, “That person will contribute to our campus”
  • 11. Step 3: Take your brand online
    Twitter
    website/blog
    What about Facebook?
  • 12. What do you say?
    Write what interests you…within reason
    Follow the “Mom Rule” — If you wouldn’t want your mom to see it, don’t post it
  • 13. Getting started
    Twitter handle – use firstlast (i.e. kellygiles)
    Bio – something smart
    Picture – a nice headshot, if you want one
    End your tweets with #ncsmi so you can track the conversation
  • 14. Last words
    Think before you post.
  • 15. Questions?
    Kelly Giles, Social Media Strategist
    KellyG@OptimalResume.com

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