10-Minute-a-Day Social Media Strategy
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10-Minute-a-Day Social Media Strategy

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Quick and easy social media strategy. Designed with career centers in mind, but may be helpful to many institutions, including libraries and workforce boards.

Quick and easy social media strategy. Designed with career centers in mind, but may be helpful to many institutions, including libraries and workforce boards.

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10-Minute-a-Day Social Media Strategy Presentation Transcript

  • 1. 10-Minute-a-Day Social Media Strategy
  • 2. How long will this take?
    A successful social media strategy can be implemented in about 10 minutes a day
  • 3. Definition of Success
    Providing information about services and events to students
    Interacting with students
    Less push, more pull – being helpful without 100% emphasis on advertising
  • 4. Solution
  • 5. Why facebook
    Students are already there and using its features to interact and comment
    Easily share information, invite people to events and interact
  • 6. Creating an account
    Can add friends from mailing list
  • 7. I recommend:
    Either a personal profile or a Fan page because:
    Your updates appear in friends’ “news feeds”
    I prefer a personal profile
    Can add friends from your mailing list of students
    Can adjust privacy settings, so you can post information just for your students (passwords, etc.)
  • 8. The Strategy
    Sharing information
    Where do you find content?
    Where and how often do you post?
    Create events
    How?
    Interact with students
    Public messages and interactions
    Private messages
  • 9. But first…
    Get started by creating a Facebook account
    For your career center
    To have an account for your career center, you have to “trick the system” and tell Facebook that your career center has a first and last name (i.e. first name: Optimal | last name: Career Services)
    Or for one counselor at your office who will be the “face” of your office
    This counselor can use his/her name
  • 10. Sharing information - Where
    Where: Your wall (there are other places, but this is the easiest)
  • 11. Sharing information - What
    Can share thoughts, videos, links, photos, events
    Can also ask questions
    Share things that would be valuable to students
    Type thoughts or questions here
    Share your status with your network – your Facebook friends
    Photos
    Videos
    Events
    Links
  • 12. Content ideas
    Links to resources at your career center website
    Articles you’re reading
    Take-aways from conversations you’ve had with students
    Careers.alltop.com – headlines from top career blogs
  • 13. Sharing information - Frequency
    Average about once a day
    Between 3-10 posts per week
    Enough so people know you post new things, but not so much that you clutter your friends’ news feeds
  • 14. Interacting with information
    Friends can interact with your information in a couple of ways (and you can interact with them, too)
    Friends can give your status updates a “thumbs up” and/or comment on them. You can also comment back.
    The “like” function is especially helpful to determine what topics catch your friends’ interest, and to gather feedback.
  • 15. Events -Where
    Click the Events tab to see the event options
    Clicking Create Event will open an easy-to-use form where you can include details about your event
  • 16. Events - Frequency
    Between 1 and 4 per month
    People will feel overwhelmed (and possibly annoyed) if you invite them to every event you have - most people receive an e-mail whenever they are invited to an event
    Be selective about which events you publicize
  • 17. Interacting with Events
    Invite guests who can RSVP
    Guests can post messages, photos, links and videos to the event page
    Guests can also invite others to come (great for spreading the word about your event)
  • 18. Interacting with Students - Where
    Previous slides have discussed some public ways you can interact with students
    Wall messages
    Events
    You can also interact privately with students through the Facebook messaging system, which works like e-mail
  • 19. Interacting with Students - How
    What if a student posts something inappropriate on my wall?
    You have the option to remove anything, including things posted by others, from your wall
  • 20. Interacting with Students - Frequency
    If a student sends you a message, writes on your wall, comments on your status (or interacts with your profile in almost any way), you will receive an e-mail to the account you designed for Facebook
    This lets you respond with immediacy, without having to check the account throughout the day
  • 21. The 10-Minute Strategy - Timeline
    Once a day (morning or afternoon) – update your status. Post an article or write a brief but valuable comment. (1-5 minutes)
    As applicable, interact with students through posts, messages, comments, etc. These messages need not be long. (5-10 minutes)
  • 22. Can we help you?
    Optimal Resume is happy to help our clients with social media strategy.
    E-mail me:
    Kelly Giles, Social Media Strategist
    KellyG@OptimalResume.com