UX Australia: 30 tips for guerrilla testing

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30+ Tips for testing your product/service on the street. Get feedback fast!

30+ Tips for testing your product/service on the street. Get feedback fast!

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  • 1. Guerrilla testing for mobile and morehttp://www.greatgorillas.org/wp-content/uploads/2009/09/gorilla-phone.jpg @optimalmartin
  • 2. Testing in the ‘lab’ is all very well, but…http://www.visitcarlsberg.dk/contact/imagegallery/PublishingImages/History/Carlsberg%20Laboratory.jpg @optimalmartin
  • 3. Take it to da streets!LS Lowry @optimalmartin
  • 4. 1. Test early @optimalmartin
  • 5. 2. Test your script @optimalmartin
  • 6. 3. Pre-formatted response sheets @optimalmartin
  • 7. 4. Test when there’s people therehttp://www.colorfulwolf.com/blog/2010/12/25/zombie-london/ @optimalmartin
  • 8. 5. Match your spot to your audiencehttp://gulfstreamblues.blogspot.co.nz/2012/08/bank-battle-new-york-vs-london.html @optimalmartin
  • 9. 6 Match your spot, some morehttp://www.gulfcontracting.com/divisions.php?pid=26 @optimalmartin
  • 10. 7. Test on exit @optimalmartin
  • 11. 8. Test in crowded, noisy placeshttp://clarencethehorse.wordpress.com/about/find-clarence/ @optimalmartin
  • 12. 9. It’s raining or cold? Get in doorshttp://zittingzoodad.wordpress.com/2009/04/14/ @optimalmartin
  • 13. 10. Cafe owners - your new best friendshttp://www.tikouka-cafe.co.nz/ @optimalmartin
  • 14. 11. Always get permissionhttp://www.freebackgrounds.com/photos_A000014.html @optimalmartin
  • 15. 12. Lures, lures, lureshttp://www.jaygoodrich.com/data/photos/50_1baby_eyes_colorado.jpg @optimalmartin
  • 16. 13. Lures, lures, lureshttp://drawmyimage.blogspot.co.nz/2011_09_01_archive.html @optimalmartin
  • 17. 14. Two heads are better than onehttp://images3.wikia.nocookie.net/__cb57886/muppet/images/d/d8/Tumblr-Two-HeadedMonster.png @optimalmartin
  • 18. 15. Women rulehttp://thegoodspaspies.files.wordpress.com/2011/01/land-girl-we-can-do-it.jpg @optimalmartin
  • 19. 16. Consider a deskhttp://bp3.blogger.com/_hxJUY-Ir6B4/RmciQ3ULYOI/AAAAAAAAATE/LkqdlKphNmA/s1600/California233.jpg @optimalmartin
  • 20. 17. Testing two at oncehttp://slackershack.files.wordpress.com/2011/08/bertandernie.jpg @optimalmartin
  • 21. 18. Winning smile and first linehttp://www.parsingnonsense.com/about-me/ @optimalmartin
  • 22. 19. Fifteen minuteshttp://www.georgjensen.com/europe/home/clocks-and-weatherstations/koppel-10-cm-vaegur-sort-med-hvid-skive @optimalmartin
  • 23. 20. Screen peoplehttp://itlounge.eu/tag/bouncer/ @optimalmartin
  • 24. 21. Screened people get thanked toohttp://chefsharul.blogspot.co.nz/2011/01/is-chocolate-addictive.html @optimalmartin
  • 25. 22. Show mehttp://tech2.in.com/features/smartphones/basic-tips-for-the-noob-iphone-user/67042 @optimalmartin
  • 26. 23. Don’t use jargonhttp://fortunebrainstormtech.files.wordpress.com/2011/06/icloud-wallpaper1.png @optimalmartin
  • 27. 24. Don’t leadhttp://www.pawsforlove.com/images/poppylead[detail].jpg @optimalmartin
  • 28. 25. Test until you know it’s a problemhttp://www.abstractinfluence.com/forums/gallery/image.php?album_id=7&image_id=2819 @optimalmartin
  • 29. 26. More fidelity @optimalmartin
  • 30. Other testshttp://www.getacoder.com/data/projects/91276/Clip_Board.jpg @optimalmartin
  • 31. 27. First click @optimalmartin
  • 32. 28. First click @optimalmartin
  • 33. 29. Card sorting @optimalmartin
  • 34. 30. Tree testing @optimalmartin
  • 35. 31. Mr Tappyhttp://www.mrtappy.com/photos.htm @optimalmartin
  • 36. 32. UX Recorder @optimalmartin
  • 37. Last tip: Cast-iron career progression: sleep with the bossThanks Martin Bulmer@optimalusability @optimalmartin