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The natives are restless


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At our breakfast briefing in July 2013 Susan Wolfe & Ilana Kaplan took us into the world of the digital natives, the digital immigrants and asked the question why should we care?

At our breakfast briefing in July 2013 Susan Wolfe & Ilana Kaplan took us into the world of the digital natives, the digital immigrants and asked the question why should we care?

Published in: Design, Technology, Business

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  • 1. What digital natives are teaching digital immigrants, and why you should care…
  • 2. Silent 1945 ~1964 Boomers ~1982 Gen X ~2000 Gen Y
  • 3. DDN a t i v e s prefer Receiving info quickly from multiple sources Multitasking and parallel processing Pictures, sounds & video before text Hyperlinked sources Interacting in real time User generated content Learning that is instant, relevant & fun I m m i g r a n t s prefer Controlled release of info from limited sources Single or focused tasks Often prefer to get info from text Greater need for private & personal space Info presented linearly, logically & sequentially
  • 4. Avoiders Minimalists Enthusiastic participants Avoiders Reluctant adopters Enthusiastic adopters N a t i v e s I m m i g r a n t s
  • 5. 1813 2013 Luddites then & now
  • 6. Avoider D i f f e r e n t r e l a t i o n s h i p s w / d i f f e r e n t t e c h n o l o g i e s Minimalist Tourist Enthusiast Innovator Addict
  • 7. So what?
  • 8.
  • 9.
  • 10. Infographics are ‘In’  100% of businesses can benefit  Infographic production increases by 1% every day  They show an expert understanding of the subject area or topic  They catch the eyes of journalists and stand out from dull and boring text-based press releases (22% pie charts, 24% line graphs, 32% bar charts, 24% pictorial charts)  Infographics help to visualise relationships & statistics simply and easily  90% of information that comes to the brain is visual  40% of people will respond better to visual information than text  ~13 million results for the term ‘Infographic’ on Google  Infographics go viral
  • 11.
  • 12.
  • 13. Video & pictures
  • 14. Peter Steiner from the July 5, 1993 issue of The New Yorker ( 1993: On the internet, nobody knows you’re a dog 2013: On the internet, everybody knows you’re a dog use-ipads-pic/
  • 15. How this plays out F i n a n c e E d u c a t i o n H e a l t h M e d i a R e t a i l T r a v e l T e l c o s G o v e r n m e n t S p o r t s
  • 16. Finance
  • 17. Education
  • 18. Health
  • 19. For which of the following professional activities do you currently use your mobile device?
  • 20. Media
  • 21. "I just crash landed at SFO. Tail ripped off. Most everyone seems fine. I'm ok. Surreal…" read Mr. Eun's first tweet.
  • 22. Retail
  • 23. Travel
  • 24. Telcos
  • 25. Govern- ment
  • 27. Sports
  • 28. Crowd- sourcing
  • 29. Crowd sourcing
  • 30. Open source
  • 31. taking-over-the-software-world-survey-says.html
  • 32.
  • 33. The changing work- place
  • 34. Gam- ification
  • 35. So should you care?
  • 36. H e r e ’ s w h a t y o u s h o u l d c a r e a b o u t … Imagery Community & sharing Engagement Any time, anywhere Privacy & securityImmediacy Mobility Terminology & tone
  • 37. Thank you! @optimalexp
  • 38. Credits Slide 1. Image of piece by Newell Harry, The Natives Are Restless, 200 from Slide 2. Image from Slide 4. Image from Slide 5. Images from and Slide 11. Images from Slide 12. Slide 14. Slide 15. Slide 16. Images from, more-americans-shunning-point-and-shoots-in-favor-of-smartphone-cameras/, http://www.steves- Slide 17. Image from Steve Portigal, " Spotting the tipping point of a fad — at Freedom Village at Holland" Slide 27. Images from Slides 30-32. Digital properties of the Commonwealth Bank of Australia Slide 33. Images from Slide 34. Promotions by Bank of America and Commonwealth Bank Slide 36. Screen shots from Slide 38. Cartoon from Slide 39. Image from and tablet version of Encyclopedia Britannica Slides 40-41. Images from tablet version of Encyclopedia Britannica Slide 43. Image from pdf Slide 46. Slide 47. Image from Slide 48. Images from Slide 50. Images from,,, blood-pressure-monitor-feature_32.htm, and
  • 39. Slide 51. Slide 52. Image from communities/ Slide 53. Wordcloud from Slide 54. Image from Slide 55. Infographic from Slide 63. Image from digital (tablet) version of New Yorker magazine Slide 70. Article from 20130627-2oycf.html Slides 73-77. Images from Slides 79-81. Images from Slide 94. iPhone app from the Australian Department of Foreign Affairs Slide 95. Slides 97-102. Digital properties of the National Rugby League Slide 112. Infographic from Slide 114. Image from Slides 115-116. Images from Slide 117. Images from Slide 120. Image of piece by Newell Harry, The Natives Are Restless, 200 from