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Trends for 2011 and beyond...
 

Trends for 2011 and beyond...

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19th April 2011, Wellington, New Zealand.

19th April 2011, Wellington, New Zealand.

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    Trends for 2011 and beyond... Trends for 2011 and beyond... Presentation Transcript

    • Trends for 2011 . . . and beyond
      19 April 2011
    • Mobile
      Ruth Brown
    • Mobile statistics from TomiAhonenAlmanac 2011
    • Mobile statistics from TomiAhonenAlmanac 2011
    • Mobile statistics from TomiAhonenAlmanac 2011
    • Mobile statistics from TomiAhonenAlmanac 2011
    • Apple.com
    • What themes are we seeing?
    • Local
      Social
      Money
    • Local
      Neerlife.com
    • Social
    • Runkeeper.com
    • Runkeeper.com
    • $16 billion in 2010
      $46 billion in 2012
      $214 billion in 2015
      Money
      According to Aiteresearch director Gwenn Bezard
    • http://blog.gazelle.com/page/2/
      SELECTA NFC
    • So what next?
      Breath, relax, you are in good company
      Get a strategy (channel and/or mobile)
    • Courtesy of Metlink
    • Courtesy of Metlink
    • So what next?
      Breath, relax, you are in good company
      Get a strategy (channel and/or mobile)
      Start with a mobile optimised site (probably)
    • The changing face of shopping
      Seven trends to look for this year
      Martin Bulmer
    • http://replay.web.archive.org/20090915023822/http://www.harveynorman.co.nz/
    • http://www.harveynorman.co.nz/
    • Excellent service through social media
      Trend 1
    • www.facebook.com/HarveyNormanNZ
      www.twitter.com/harveynormanNZ
    • Social commerce
      Trend 2
    • http://www.gojane.com/
    • http://www.gojane.com/
    • http://www.gojane.com/
    • http://www.turntonetworks.com/
    • GoJane sales not through TurnTo
      GoJane sales through TurnTo
      March 2011
      http://www.turntonetworks.com/
    • Co - creation
      Trend 3
    • http://www.streetshirts.co.uk/
    • http://www.turntonetworks.com/
      http://www.indochino.com/
    • Geo - location e - commerce
      Trend 4
    • http://www.zaarly.com/
    • Social Currency
      Trend 5
    • http://www.droiddog.com/
      http://www.psfk.com/
      http://www.zhljerry.com/
    • Push shopping
      Trend 6
    • http://www.shoedazzle.com/
    • Group sharing
      Trend 7
    • http://www.toolbank.org/
    • Summary
      Where ever your customers are they’ll be in someone else’s shop
      Social Media integration needs to be done well if you don’t want to end up justwashing your laundry in public
      Users value a tailored service
      Here come the behemoths
      Maybe there’ll be less buying going on?
    • Personal factories
      Leif Roy
    • Manufacturing, consumer society, and our relationship with technology
      ?
    • Henry Ford
    • The Model T Ford & modern manufacturing
      1910
    • Of course . . .
    • Consumer society
    • 1910 - Model T Ford introduced
      Vehicles per thousand people
      Image: www1.eere.energy.gov/vehiclesandfuels/facts/2005/fcvt_fotw360.html
    • John Mauchly & Presper Edkert
    • The first digital computer - Eniac
      1946
    • The first commercial computer - Univac
      1951
    • But . . .
    • Edward Roberts
    • The first personal computer – Altair 8800
      1974
      image: Popular Electronics - 1975
    • image: Popular Electronics - 1975
    • design: Randy Krum, InfoNewt
    • Proliferation
      Time
      New technology becomes accessible and affordable
      The proliferation of technology
    • Chuck Hull
    • Stereolithography (3d printing)
      1984
    • But . . .
    • Adrian Bowyer
      Image: www.reprap.org
    • Reprap. The first personal 3D printer
      2007
      Image: www.reprap.org
    • Reprap
      Open source
      Low cost
      Self replicating
    • So what?
    • Proliferation
      Time
      New technology becomes accessible and affordable
      The proliferation of technology
    • Challenging the status quo
      The user is the manufacturer
      It’s highly customisable
      It’s scalable
      It’s local & it’s global
    • “As with past industrial revolutions, the greatest beneficiaries may not be companies but their customers. But whoever gains most, revolution may not be too strong a word.”
      – The Economist, The printed world, 10 Feb 2011
    • Gamification
      Philip Cockrell
    • What is Gamification?
      Gamification
    • What will I cover today?
      Examples of gamification in action
      Quick look at some psychology
      Gamification in the workplace
    • The classic gamification example
      http://images.google.com/imagelabeler/
    • Positive behaviour
      http://wiifit.com/
    • Positive behaviour
      http://greengoose.com/
    • Positive behaviour
      http://newcarcollections.com/2010/10/2011-nissan-leaf-electric-car/
    • Real world convergence
    • Lolcats – a gamification case study
    • Game mechanics
    • Game mechanics
    • Game mechanics
    • Game mechanics
    • Outcomes
      User registration increased by 200%
      Awarded 63 million user actions
      Awarded 1.5 million trophies
    • The psychology of it
      Why does it work?
    • http://artofwomanliness.ning.com/forum/topics/ironing-help-2
    • http://profchucklebutty.blogspot.com/
    • Gaming personalities
      https://instructionaldesignfusions.wordpress.com/tag/bartles-test/
    • Games at work
    • Levelling up
      http://www.sacredwaste.com/patrick_bateman_business_cards_profilecard-240965897504955813.html
    • Leader-boards
      http://mar2929.wordpress.com/2008/06/18/businessman/
    • Gamification at work
      Badges
      http://www.flickr.com/photos/lwe/2267079424/in/photostream/
    • Negative aspects
      http://online.wsj.com/article/SB10001424052702303284604575582503013737616.html
    • Rewards at work
      http://rewardsnation.com
    • Guidelines for use at work
      Leverage intrinsic motivators at work
      Amplify positive behaviours
      Watch for unintended consequences of game elements in the social context of work – e.g. internal competition
      Simplicity counts
    • Resources
      There are plenty of resources out there, here’s some that helped me:
      http://gamification.org
      http://gamification.co/
      http://www.slideshare.net/Rypple/work-better-play-together-on-enterprise-gamification
      Game Frame – Book by Aaron Dignan
      Gamification of education - Forbes
      Gamification of Work – NY Times
    • Thank you