• Save
Trends for 2011 and beyond...
Upcoming SlideShare
Loading in...5
×
 

Trends for 2011 and beyond...

on

  • 2,383 views

19th April 2011, Wellington, New Zealand.

19th April 2011, Wellington, New Zealand.

Statistics

Views

Total Views
2,383
Views on SlideShare
2,380
Embed Views
3

Actions

Likes
5
Downloads
0
Comments
0

2 Embeds 3

http://twitter.com 2
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Trends for 2011 and beyond... Trends for 2011 and beyond... Presentation Transcript

  • Trends for 2011 . . . and beyond
    19 April 2011
  • Mobile
    Ruth Brown
  • Mobile statistics from TomiAhonenAlmanac 2011
  • Mobile statistics from TomiAhonenAlmanac 2011
  • Mobile statistics from TomiAhonenAlmanac 2011
  • Mobile statistics from TomiAhonenAlmanac 2011
  • Apple.com
  • What themes are we seeing?
  • Local
    Social
    Money
  • Local
    Neerlife.com
  • Social
  • Runkeeper.com
  • Runkeeper.com
  • $16 billion in 2010
    $46 billion in 2012
    $214 billion in 2015
    Money
    According to Aiteresearch director Gwenn Bezard
  • http://blog.gazelle.com/page/2/
    SELECTA NFC
  • So what next?
    Breath, relax, you are in good company
    Get a strategy (channel and/or mobile)
  • Courtesy of Metlink
  • Courtesy of Metlink
  • So what next?
    Breath, relax, you are in good company
    Get a strategy (channel and/or mobile)
    Start with a mobile optimised site (probably)
  • The changing face of shopping
    Seven trends to look for this year
    Martin Bulmer
  • http://replay.web.archive.org/20090915023822/http://www.harveynorman.co.nz/
  • http://www.harveynorman.co.nz/
  • Excellent service through social media
    Trend 1
  • www.facebook.com/HarveyNormanNZ
    www.twitter.com/harveynormanNZ
  • Social commerce
    Trend 2
  • http://www.gojane.com/
  • http://www.gojane.com/
  • http://www.gojane.com/
  • http://www.turntonetworks.com/
  • GoJane sales not through TurnTo
    GoJane sales through TurnTo
    March 2011
    http://www.turntonetworks.com/
  • Co - creation
    Trend 3
  • http://www.streetshirts.co.uk/
  • http://www.turntonetworks.com/
    http://www.indochino.com/
  • Geo - location e - commerce
    Trend 4
  • http://www.zaarly.com/
  • Social Currency
    Trend 5
  • http://www.droiddog.com/
    http://www.psfk.com/
    http://www.zhljerry.com/
  • Push shopping
    Trend 6
  • http://www.shoedazzle.com/
  • Group sharing
    Trend 7
  • http://www.toolbank.org/
  • Summary
    Where ever your customers are they’ll be in someone else’s shop
    Social Media integration needs to be done well if you don’t want to end up justwashing your laundry in public
    Users value a tailored service
    Here come the behemoths
    Maybe there’ll be less buying going on?
  • Personal factories
    Leif Roy
  • Manufacturing, consumer society, and our relationship with technology
    ?
  • Henry Ford
  • The Model T Ford & modern manufacturing
    1910
  • Of course . . .
  • Consumer society
  • 1910 - Model T Ford introduced
    Vehicles per thousand people
    Image: www1.eere.energy.gov/vehiclesandfuels/facts/2005/fcvt_fotw360.html
  • John Mauchly & Presper Edkert
  • The first digital computer - Eniac
    1946
  • The first commercial computer - Univac
    1951
  • But . . .
  • Edward Roberts
  • The first personal computer – Altair 8800
    1974
    image: Popular Electronics - 1975
  • image: Popular Electronics - 1975
  • design: Randy Krum, InfoNewt
  • Proliferation
    Time
    New technology becomes accessible and affordable
    The proliferation of technology
  • Chuck Hull
  • Stereolithography (3d printing)
    1984
  • But . . .
  • Adrian Bowyer
    Image: www.reprap.org
  • Reprap. The first personal 3D printer
    2007
    Image: www.reprap.org
  • Reprap
    Open source
    Low cost
    Self replicating
  • So what?
  • Proliferation
    Time
    New technology becomes accessible and affordable
    The proliferation of technology
  • Challenging the status quo
    The user is the manufacturer
    It’s highly customisable
    It’s scalable
    It’s local & it’s global
  • “As with past industrial revolutions, the greatest beneficiaries may not be companies but their customers. But whoever gains most, revolution may not be too strong a word.”
    – The Economist, The printed world, 10 Feb 2011
  • Gamification
    Philip Cockrell
  • What is Gamification?
    Gamification
  • What will I cover today?
    Examples of gamification in action
    Quick look at some psychology
    Gamification in the workplace
  • The classic gamification example
    http://images.google.com/imagelabeler/
  • Positive behaviour
    http://wiifit.com/
  • Positive behaviour
    http://greengoose.com/
  • Positive behaviour
    http://newcarcollections.com/2010/10/2011-nissan-leaf-electric-car/
  • Real world convergence
  • Lolcats – a gamification case study
  • Game mechanics
  • Game mechanics
  • Game mechanics
  • Game mechanics
  • Outcomes
    User registration increased by 200%
    Awarded 63 million user actions
    Awarded 1.5 million trophies
  • The psychology of it
    Why does it work?
  • http://artofwomanliness.ning.com/forum/topics/ironing-help-2
  • http://profchucklebutty.blogspot.com/
  • Gaming personalities
    https://instructionaldesignfusions.wordpress.com/tag/bartles-test/
  • Games at work
  • Levelling up
    http://www.sacredwaste.com/patrick_bateman_business_cards_profilecard-240965897504955813.html
  • Leader-boards
    http://mar2929.wordpress.com/2008/06/18/businessman/
  • Gamification at work
    Badges
    http://www.flickr.com/photos/lwe/2267079424/in/photostream/
  • Negative aspects
    http://online.wsj.com/article/SB10001424052702303284604575582503013737616.html
  • Rewards at work
    http://rewardsnation.com
  • Guidelines for use at work
    Leverage intrinsic motivators at work
    Amplify positive behaviours
    Watch for unintended consequences of game elements in the social context of work – e.g. internal competition
    Simplicity counts
  • Resources
    There are plenty of resources out there, here’s some that helped me:
    http://gamification.org
    http://gamification.co/
    http://www.slideshare.net/Rypple/work-better-play-together-on-enterprise-gamification
    Game Frame – Book by Aaron Dignan
    Gamification of education - Forbes
    Gamification of Work – NY Times
  • Thank you