Summary Where ever your customers are they’ll be in someone else’s shop Social Media integration needs to be done well if you don’t want to end up justwashing your laundry in public Users value a tailored service Here come the behemoths Maybe there’ll be less buying going on?
Proliferation Time New technology becomes accessible and affordable The proliferation of technology
Challenging the status quo The user is the manufacturer It’s highly customisable It’s scalable It’s local & it’s global
“As with past industrial revolutions, the greatest beneficiaries may not be companies but their customers. But whoever gains most, revolution may not be too strong a word.” – The Economist, The printed world, 10 Feb 2011
Guidelines for use at work Leverage intrinsic motivators at work Amplify positive behaviours Watch for unintended consequences of game elements in the social context of work – e.g. internal competition Simplicity counts
Resources There are plenty of resources out there, here’s some that helped me: http://gamification.org http://gamification.co/ http://www.slideshare.net/Rypple/work-better-play-together-on-enterprise-gamification Game Frame – Book by Aaron Dignan Gamification of education - Forbes Gamification of Work – NY Times