Two decades after its birth, the web has through gone through the awkwardness of adolescence and reached adulthood. These days great websites aren’t just easy and intuitive to use, they also use human psychology to encourage specific behaviour. In this lively talk, Trent will distill learnings from more than 1,000 design research projects and help you to apply insights from social psychology, game theory and neuroscience to make your websites more compelling. You will learn:
* How to use human psychology to encourage user behaviour
* How even serious websites can be benefit from being more playful
* Inspiring local and overseas examples of seductive interfaces
Clipping is a handy way to collect important slides you want to go back to later.