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Ethnography anthropology

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  • 1. Anthropology, Ethnography, and You!5 May 2011Prepared by: Jared Jeffers, M.A.Email: Jared.Jeffers@optimalusability.com
  • 2. What is anthropology?
  • 3. What is anthropology? Anthropology = the study of human kind
  • 4. What is anthropology? What is the human Where do humans condition? come from? What differentiates groups of humans What differentiates from each other?humans from animals?
  • 5. What is anthropology? Linguistic Anthro Archaeology Biological Anthro Cultural Anthro
  • 6. What is anthropology?
  • 7. What is anthropology?From: http://www.textually.org/textually/archives/2007/12/018358.htm
  • 8. Questions so far?
  • 9. Ethnographyeth·nog·ra·phynoun eth- nä-gr -fēDefinition of ETHNOGRAPHY: the study and systematic recording of human cultures; also : a descriptive work produced from such research— eth·nog·ra·pher-f r noun— eth·no·graph·ic eth-n - gra-fik or eth·no·graph·i·cal -fi-k l adjective— eth·no·graph·i·cal·ly-fi-k( -)lē adverb
  • 10. EthnographyBronislaw Malinowski in the Trobriand Margaret Mead in Papua NewIslands Guinea, 1928
  • 11. Ethnography
  • 12. What can ethnography do? Reports through the eyes of the interviewee
  • 13. What can ethnography do? Reports through the eyes of the interviewee Shows you what people do, not just what they say
  • 14. What can ethnography do? Reports through the eyes of the interviewee Shows you what people do, not just what they say Reveals participants as the people they are
  • 15. What can ethnography do? Reports through the eyes of the interviewee Shows you what people do, not just what they say Reveals participants as the people they are Uncovers how people understand the world
  • 16. How do you do it? The Old School (Kitchen Stories: http://www.youtube.com/watch?v=VxXT1A4zqcU)
  • 17. How do you do it? The Old School (Kitchen Stories) Build trust with your subject Collect data unobtrusively Observe without interference Never become friends
  • 18. How do you do it? Current Principles Navel-gazing
  • 19. How do you do it? Current Principles Navel-gazing (“excessive self-contemplation”)
  • 20. How do you do it? Current Principles Navel-gazing Understand and state biases
  • 21. How do you do it? Current Principles Navel-gazing Understand and state biases Recognize the fluidity of culture
  • 22. How do you do it? Current Principles Navel-gazing Understand and state biases Recognize the fluidity of culture Know that people have agency
  • 23. How do you do it? Current Principles Navel-gazing Understand and state biases Recognize the fluidity of culture Know that people have agency Be aware of power relations and societal divisions
  • 24. Methods: Questionnaires and Surveys
  • 25. Methods: Guerilla Research
  • 26. Methods: Shadowing and Video Ethnography
  • 27. Methods: Specific Exercises and Projects
  • 28. Methods: Self-documentation (Journals, video diaries, etc)
  • 29. Methods: The Ethnographic Interviewhttp://www.clevelandmemory.org/gcem/iep.html
  • 30. Tips Record everything
  • 31. Tips Record everything Go to where participants are comfortable
  • 32. Tips Record everything Go to where participants are comfortable Stress that they are the experts
  • 33. Tips Record everything Go to where participants are comfortable Stress that they are the experts Get them telling stories
  • 34. Tips Record everything Go to where participants are comfortable Stress that they are the experts Get them telling stories Be mobile and point out objects to get participants talking
  • 35. Tips Record everything Go to where participants are comfortable Stress that they are the experts Get them telling stories Be mobile and point out objects to get participants talking If possible, do the research over time
  • 36. Rapport Building Be interested!
  • 37. Rapport Building Be interested! Stress that you are there to learn from them
  • 38. Rapport Building Be interested! Stress that you are there to learn from them Invest time and effort in recruiting
  • 39. Rapport Building Be interested! Stress that you are there to learn from them Invest time and effort in recruiting Call before you go
  • 40. Go ahead and give it a go! Pair up with someone you don’t know. Do some ethnography on their mobile phone experiences.
  • 41. Go ahead and give it a go! Some potential conversation starters: Tell me about the last phone call you received that was awesome. What are your gut reactions to receiving a phone call? What do you do when someone calls you and you don’t want to talk to them?
  • 42. Future Reading
  • 43. That’s all, folks!

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