Co-op top level signageTuesday 10th July 2012
ContentsExistingResearchGood practiceWork to date/conceptsIn-situ visualsDiscussion
Existing – Eastwood Road
Moorland
Caistor
Tesco concept store
Tesco
Tesco concept store
Morrisons concept store
Budgens concept store
Waitrose
Marks and Spencer
Asda
Our brief   Reduce white noise in stores by having different design approaches    to levels of signage with greater disti...
Fonts considered
Fonts considered
Fonts selected
Fonts considered
ColoursFood - Blue (run of store)Local - Black and brownFair Trade - Light blue                                           ...
PhotographyWe propose to source images for each category if this option is selected forfurther development. This is a sele...
Colourways
Colourways
In situ
Colourways
Pillar messages (work to date)   Utilise pillars to promote key brand messages   Brand straight to the pillar or add fra...
Pillar messages
Pillar messages
Pillar messages
Pillar messages
DiscussionIn summary we have•Looked at good practice and taken note of yours and other systems•Built on your brand and col...
Co-op top level signageTuesday 10th July 2012
Co op top level lr
Co op top level lr
Co op top level lr
Co op top level lr
Co op top level lr
Co op top level lr
Co op top level lr
Co op top level lr
Co op top level lr
Co op top level lr
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Co op top level lr

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A presentation in progress analysing an idea on graphics in store.

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Co op top level lr

  1. 1. Co-op top level signageTuesday 10th July 2012
  2. 2. ContentsExistingResearchGood practiceWork to date/conceptsIn-situ visualsDiscussion
  3. 3. Existing – Eastwood Road
  4. 4. Moorland
  5. 5. Caistor
  6. 6. Tesco concept store
  7. 7. Tesco
  8. 8. Tesco concept store
  9. 9. Morrisons concept store
  10. 10. Budgens concept store
  11. 11. Waitrose
  12. 12. Marks and Spencer
  13. 13. Asda
  14. 14. Our brief Reduce white noise in stores by having different design approaches to levels of signage with greater distinction between way-finding and offers Create a fresh, modern and friendly, retail environment and increase time spent in store. To be less corporate and concentrate on creating an attractive, relaxing environment to shop Make effective use of colour to distinguish departments and as an attractive part of store decor Communicate brand values to customers Utilise the existing baton system or similar to enable access to fridge units Respect cost implications for roll-out.
  15. 15. Fonts considered
  16. 16. Fonts considered
  17. 17. Fonts selected
  18. 18. Fonts considered
  19. 19. ColoursFood - Blue (run of store)Local - Black and brownFair Trade - Light blue frozen foodsValue - Black and yellowOffers - RedFresh - GreenDelicatessen - Black (well previously orange)Chilled - BlueFrozen - BlueAlcohol - BurgundySnacks - Orange
  20. 20. PhotographyWe propose to source images for each category if this option is selected forfurther development. This is a selection of image styles we prefer/suggest.
  21. 21. Colourways
  22. 22. Colourways
  23. 23. In situ
  24. 24. Colourways
  25. 25. Pillar messages (work to date) Utilise pillars to promote key brand messages Brand straight to the pillar or add frames (see versions 3 and 4) Use a neutral and less intrusive palette but remaining bold Communicate brand values per side of the pillar Again embracing flexibility and cost implications for roll-out.
  26. 26. Pillar messages
  27. 27. Pillar messages
  28. 28. Pillar messages
  29. 29. Pillar messages
  30. 30. DiscussionIn summary we have•Looked at good practice and taken note of yours and other systems•Built on your brand and colour palette without overly using the bold marketingcolours which work well outside the store. This creates a calmer (but still functional)experience within store•Considered fonts that work with or alongside your family of corporate fonts, yetagain remains very readable and therefore accessible. The font FS Me wasformulated in collaboration with Mencap.•Looked at colour palettes and combinations that guide the customer but work withyour store sizes•Created a system that works with baton solution and because of reduced finishingcosts should cost less to produce•Started to consider the pillars and need decisions to move onto other store areas, iebehind till etc.
  31. 31. Co-op top level signageTuesday 10th July 2012

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