Presentation on micromedia for The Web Association 2008-07-15

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Overview of micromedia tools like Twitter, who's using them and where their content gets distributed to.

Overview of micromedia tools like Twitter, who's using them and where their content gets distributed to.

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  • 1. micromedia @davidmead Director of Emerging Technology Optiem #wa0715
  • 2. micromedia lifestreaming microblogging tumblelogs thoughtcasting
  • 3. micromedia lifestreaming microblogging tumblelogs thoughtcasting = Seeing life between the blog posts and emails… http://www.youtube.com/watch?v=ddO9idmax0o
  • 4.  
  • 5. DESKTOP | IM | EMAIL | MOBILE | WEB
  • 6. “ Apart from you and Matt, is there anyone actually important using this?”
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.
    • Dell
      • 15 twitter accounts inc. @DellChannel & @IdeaStorm
    • Comcast
      • @comcastcares follows 2,361 others and publishes an email address on their twitter page
    • Southwest Airlines
      • @SouthwestAir follows 1,955 other users
    • North Shore Bank
      • @ NorthShoreBank also added Twitter to their website’s RSS feeds
  • 12. What about those who don’t tweet? I mean, If they’re not on Twitter they won’t see it . Right?
  • 13. API Application Programming Interface
  • 14.
    • Over 200 tools for Twitter alone
      • Search
      • Aggregate
      • Analyze
    • Roughly 200 twitter clones worldwide
      • Most of those clones will have an API
    • And there’s RSS , widgets , aggregators …
  • 15. Social Networks Blogs Aggregators
  • 16.
    • US SNS users aged 12-14: 5,560,749* (45% of total population 12-14: 12,357,222)
    • US SNS users aged 15-17: 8,331,631* (65% of total population 15-17: 13,018,174)
    • US SNS users aged 18-29: 34,251,555* (67% of total population 18-29: 51,121,724)
    • US SNS users aged 30-39: 8,599,930* (21% of total population 30-39: 40,952,050)
    • US SNS users aged 40+: 8,235,988*,** (6% of total population 40+: 137,266,473)
    • Total US SNS users (excluding ages less than 12): 64,979,853 (+/- ~4,000,000)
    • *Notes on Margin of Error: US Census standard 90%, Pew hasn't released the statistical evaluation on the 2008 survey.
    • ** This includes individuals aged 40-100. An appropriate methodology would oversample younger users in this range, likely reducing this total population.
  • 17.  
  • 18. ?
  • 19.
    • Create a Twitter account today
      • Pick a name and stick with it – easier to identify across networks
    • Search
      • Use Summize or Tweetscan to find what is already being said about your company, if anything.
    • Inform
      • Let everyone know you’re there
  • 20. @davidmead – Twitter [email_address] www.optiem.com
  • 21.
    • References:
      • http://www.thws.cn/articles/twitter-clones.html
      • http://wtips.blogspot.com/2007/04/twitter-tools.html
      • http://chimprawk.blogspot.com/2008/01/how-many-americans-use-social.html
      • http://en.wikipedia.org/wiki/Micromedia
    • Photos used:
      • http://www.flickr.com/photos/55256972@N00/376157228/
      • http://www.flickr.com/photos/48889110751@N01/11386276/
      • http://www.flickr.com/photos/7171548@N04/2035853550/
      • http://www.flickr.com/photos/35468147887@N01/14005850/
      • http://www.flickr.com/photos/45581782@N00/2086641/