Presentation on micromedia for The Web Association 2008-07-15

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Presentation on micromedia for The Web Association 2008-07-15 - Presentation Transcript

  1. micromedia @davidmead Director of Emerging Technology Optiem #wa0715
  2. micromedia lifestreaming microblogging tumblelogs thoughtcasting
  3. micromedia lifestreaming microblogging tumblelogs thoughtcasting = Seeing life between the blog posts and emails… http://www.youtube.com/watch?v=ddO9idmax0o
  4.  
  5. DESKTOP | IM | EMAIL | MOBILE | WEB
  6. “ Apart from you and Matt, is there anyone actually important using this?”
  7.  
  8.  
  9.  
  10.  
    • Dell
      • 15 twitter accounts inc. @DellChannel & @IdeaStorm
    • Comcast
      • @comcastcares follows 2,361 others and publishes an email address on their twitter page
    • Southwest Airlines
      • @SouthwestAir follows 1,955 other users
    • North Shore Bank
      • @ NorthShoreBank also added Twitter to their website’s RSS feeds
  11. What about those who don’t tweet? I mean, If they’re not on Twitter they won’t see it . Right?
  12. API Application Programming Interface
    • Over 200 tools for Twitter alone
      • Search
      • Aggregate
      • Analyze
    • Roughly 200 twitter clones worldwide
      • Most of those clones will have an API
    • And there’s RSS , widgets , aggregators …
  13. Social Networks Blogs Aggregators
    • US SNS users aged 12-14: 5,560,749* (45% of total population 12-14: 12,357,222)
    • US SNS users aged 15-17: 8,331,631* (65% of total population 15-17: 13,018,174)
    • US SNS users aged 18-29: 34,251,555* (67% of total population 18-29: 51,121,724)
    • US SNS users aged 30-39: 8,599,930* (21% of total population 30-39: 40,952,050)
    • US SNS users aged 40+: 8,235,988*,** (6% of total population 40+: 137,266,473)
    • Total US SNS users (excluding ages less than 12): 64,979,853 (+/- ~4,000,000)
    • *Notes on Margin of Error: US Census standard 90%, Pew hasn't released the statistical evaluation on the 2008 survey.
    • ** This includes individuals aged 40-100. An appropriate methodology would oversample younger users in this range, likely reducing this total population.
  14.  
  15. ?
    • Create a Twitter account today
      • Pick a name and stick with it – easier to identify across networks
    • Search
      • Use Summize or Tweetscan to find what is already being said about your company, if anything.
    • Inform
      • Let everyone know you’re there
  16. @davidmead – Twitter [email_address] www.optiem.com
    • References:
      • http://www.thws.cn/articles/twitter-clones.html
      • http://wtips.blogspot.com/2007/04/twitter-tools.html
      • http://chimprawk.blogspot.com/2008/01/how-many-americans-use-social.html
      • http://en.wikipedia.org/wiki/Micromedia
    • Photos used:
      • http://www.flickr.com/photos/55256972@N00/376157228/
      • http://www.flickr.com/photos/48889110751@N01/11386276/
      • http://www.flickr.com/photos/7171548@N04/2035853550/
      • http://www.flickr.com/photos/35468147887@N01/14005850/
      • http://www.flickr.com/photos/45581782@N00/2086641/

+ OptiemOptiem, 2 years ago

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Overview of micromedia tools like Twitter, who's us more

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