How your vision practice can benefit by offering hearing services

Integrated Hearing Tactics…….It’s Visionary!

 Ron Greenberg, Partner  Sean O’Donnell, Partner  25 Years in Vision  20 Years in Vision  Sales/Marketing/Operations  Sales/Marketing/Operations ▪ Allergan Medical Optics ▪ Chiron Surgical Sales ▪ Sales Rep ▪ Summit Technology ▪ Regional Sales Manager ▪ Sales Northeast ▪ Director North America Operations ▪ Area Sales Director Western U.S. ▪ Director Surgical Marketing  Led Country in Sales ▪ Founder of HealthCapital Inc.  Developed Business Consulting Team ▪ Strategic Financial Marketing for Vision ▪ Opened and Managed Lasik Centers  Clients include  Bausch & Lomb, Summit Technology, AMO, ▪ Founder Laser Locators Alcon, Wavelight and more. ▪ Nation’s leading provider of pre-owned vision equipment ▪ Founder of Patientfinance.com ▪ Built to $140M of Funding and sold to GE/Care Credit

Today’s Eye Care Providers must be “innovative” in the technology and business solutions that are integrated into their practices.

Today’s Patients: -Seek Quality of Care -Convenience of Delivery of Care -Consider their Eye Care Provider as a Primary Care Provider! Today’s Patients want to: -Live life to the Fullest! -Be an Active member of the Community!

 Optical Dispensary  Lasik  Premium IOL  Botox®  Laser Skin Resurfacing  Lid Lifts  Permanent Eye Liner  Laser Hair Removal  Vitamin Supplements

Lid Lift Permanent Eye Liner Botox Laser Skin Vitamin Resurfacing Supplements Laser Hair Removal

Must Have “When you lose your eyesight, you lose contact with things. When you lose your hearing, you lose contact with people.” Helen Keller (1880 - 1968)

 Poor Vision magnifies Hearing Loss!  With Hearing Loss Patients:  Are Depressed  Withdraw from normal activities  Appear lackluster, disinterested  Hearing loss affects:  family, friends and loved ones  Patients prefer a Professional Office  Retail settings are high pressure  Retail settings is admitting old age  Patients who seek early help for hearing loss RETAIN more natural hearing later in life.

 Opportunity fills waiting rooms every day.  Non reimbursed revenues are down.  Senior patients trust their eye care providers.  Hearing services are expanding in Ophthalmology Practices! Let it happen in YOUR practice Industry experts have made this claim for years, why don’t more Providers take advantage of this opportunity?

Active Chart Valuation  10,000 Medicare Charts  60% will benefit with Hearing Aid  50% will purchase from you  1.8 Hearing Aids per Patient  Average Retail of $2,200 Top Line Opportunity  $11,880,000 Retail Sales Operating Margin  Approximately 25% Margin  $2,970,000

 Go it Alone: High Risk of Failure  Hire a Consulting Firm: Provides Road Map Staff Recruitment Operational Guidance Purchase Commitment to Hearing Systems Both these Options Require you to Spend on: 1. Hiring Licensed Hearing Specialist $150,000 Investment 2. Legal Fees 3. Management of Staffing 4. Administrative cost 5. Allocation of Space 6. Equipment 7. Collateral 8. Web Design 9. Marketing Design & Print 10. After Sale Care of Patients

Beltone has been a technology leader in the hearing aid industry for nearly 70 years. It’s global R&D teams located in Europe and the US have been at the forefront of new digital technology such as Feedback Management, Directional Microphone Technology, and Noise Reduction.

Beltone Product Portfolio Latest Digital technology  Leader in Feedback Management, Directional Microphone Technology, and Noise Reduction technology  Industry’s most extensive “Open Fit” product line  Most cosmetic and comprehensive RIE product line in the industry  Fitting software designed for patient interaction (Solus 2.3) Beltone AVE (Audio Verification Environment)  Industry’s first multi-media surround-sound system for in- office counseling, demonstration and fit verification Beltone offers a complete product line that fits 100% of hearing losses. Fitting Software allows patients to experience enhanced hearing before they buy.

 Industry Leading Wireless Communication via 2.4 GHz signal  Leap Frogs competition in algorithms designed for wireless communication between instruments Remote  Synchronized Smart Beam Directionality  Synchronized Noise reduction  Synchronized Monitored Spacial Recovery  Includes  Remote Control  Bluetooth Connectivity  Wireliess Audio Streaming ▪ Streamed directly to instrument  Wireless Instrument Programming ▪ No programming cords needed Bluetooth Streamer

 Hearing Evaluation  Realistic Expectations  Minimum Loss of Fit  Quality Control Review  Verification of Benefits  Follow-up Schedule  Lifetime Care  Warranty & LS&D  Two -Year Loss Protection  30-Day Refund  Patient Care Line  Code of Ethics BelCare is Beltone’s standard patient protocol and aftercare program.

Travel

Your Hearing Health

Business Starter Package $32,500.00 (can be leased) Monthly Operations Fee $2,900.00 Hearing Aid Sale Fees 1. Hearing Aid *Billed Weekly based upon actual sales 2. Supplies 3. Extended Warranty Variable Marketing Expense 1. Additional Direct Mail 2. Expanded Print Materials 3. PPC Web Campaign 4. Expanded Web Services 5. Custom Practice Tumblers 6. Increased Lunch & Learns 7. Digital Signage (Q2, 2010)

Within 45 Days: Submit: Website Live Materials Concierge Live Gather Checklist Materials Sign 3 Year Contract Contract Equipment Installed Business Starter Kit Fee Signage Set Up 1st Month Service Expense Fee Staff Lunch & Learn Direct Mail Schedule Complete

Sean O’Donnell Ron Greenberg Managing Partners Ken Stone Tayra Paul Nancy Ware Area Sales Team Jason Carozza Operations Controller Communications Refer to Map I.T. & Logistics Danielle Farrar Administration

Area 10 Area 4 Area 8 Area 9 Area 5 Area 7 Area 3 Area 2 Area 6 Area 1 ECH

How your vision practice can benefit by offering hearing services

by OptiCall on Dec 08, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 11

Statistics

How your vision practice can benefit by offering hearing services — Presentation Transcript

http://opticall.blogspot.com	9
http://www.opticall.blogspot.com	2