How your vision practice can benefit by offering hearing servicesPresentation Transcript
Integrated Hearing Tactics…….It’s Visionary!
Ron Greenberg, Partner Sean O’Donnell, Partner
25 Years in Vision 20 Years in Vision
▪ Allergan Medical Optics ▪ Chiron Surgical Sales
▪ Sales Rep ▪ Summit Technology
▪ Regional Sales Manager ▪ Sales Northeast
▪ Director North America Operations ▪ Area Sales Director Western U.S.
▪ Director Surgical Marketing Led Country in Sales
▪ Founder of HealthCapital Inc. Developed Business Consulting Team
▪ Strategic Financial Marketing for Vision ▪ Opened and Managed Lasik Centers
Bausch & Lomb, Summit Technology, AMO,
▪ Founder Laser Locators
Alcon, Wavelight and more. ▪ Nation’s leading provider of pre-owned vision
▪ Founder of Patientfinance.com
▪ Built to $140M of Funding and sold to GE/Care
Today’s Eye Care Providers must
be “innovative” in the
technology and business
solutions that are integrated into
-Seek Quality of Care
-Convenience of Delivery of Care
-Consider their Eye Care Provider as a Primary Care Provider!
Today’s Patients want to:
-Live life to the Fullest!
-Be an Active member of the Community!
“When you lose your eyesight,
you lose contact with things.
When you lose your hearing, you
lose contact with people.”
Helen Keller (1880 - 1968)
Poor Vision magnifies Hearing Loss!
With Hearing Loss Patients:
Withdraw from normal activities
Appear lackluster, disinterested
Hearing loss affects:
family, friends and loved ones
Patients prefer a Professional Office
Retail settings are high pressure
Retail settings is admitting old age
Patients who seek early help for
hearing loss RETAIN more natural
hearing later in life.
Opportunity fills waiting rooms every day.
Non reimbursed revenues are down.
Senior patients trust their eye care providers.
Hearing services are expanding in Ophthalmology Practices!
Let it happen in YOUR practice
Industry experts have made this claim for
years, why don’t more Providers take
advantage of this opportunity?
Active Chart Valuation
10,000 Medicare Charts
60% will benefit with Hearing Aid
50% will purchase from you
1.8 Hearing Aids per Patient
Average Retail of $2,200
Top Line Opportunity
$11,880,000 Retail Sales
Approximately 25% Margin
Go it Alone: High Risk of Failure
Hire a Consulting Firm: Provides Road Map
Purchase Commitment to Hearing Systems
Both these Options Require you to Spend on:
1. Hiring Licensed Hearing Specialist $150,000 Investment
2. Legal Fees
3. Management of Staffing
4. Administrative cost
5. Allocation of Space
8. Web Design
9. Marketing Design & Print
10. After Sale Care of Patients
Beltone has been a technology leader in the
hearing aid industry for nearly 70 years.
It’s global R&D teams located in Europe and the
US have been at the forefront of new digital
technology such as Feedback Management,
Directional Microphone Technology, and Noise
Beltone Product Portfolio
Latest Digital technology
Leader in Feedback Management, Directional Microphone
and Noise Reduction technology
Industry’s most extensive “Open Fit” product line
Most cosmetic and comprehensive RIE product line in the
Fitting software designed for patient interaction (Solus
Beltone AVE (Audio Verification Environment)
Industry’s first multi-media surround-sound system for in-
office counseling, demonstration and fit verification
Beltone offers a complete product line that fits 100% of hearing losses. Fitting
Software allows patients to experience enhanced hearing before they buy.
Industry Leading Wireless
Communication via 2.4 GHz signal
Leap Frogs competition in algorithms
designed for wireless communication
between instruments Remote
Synchronized Smart Beam Directionality
Synchronized Noise reduction
Synchronized Monitored Spacial Recovery
Wireliess Audio Streaming
▪ Streamed directly to instrument
Wireless Instrument Programming
▪ No programming cords needed Bluetooth
Minimum Loss of Fit
Verification of Benefits
Warranty & LS&D
Two -Year Loss
Patient Care Line
Code of Ethics
BelCare is Beltone’s standard patient protocol and aftercare program.
Your Hearing Health
Business Starter Package $32,500.00 (can be leased)
Monthly Operations Fee $2,900.00
Hearing Aid Sale Fees 1. Hearing Aid
*Billed Weekly based upon actual sales
3. Extended Warranty
Variable Marketing Expense 1. Additional Direct Mail
2. Expanded Print Materials
3. PPC Web Campaign
4. Expanded Web Services
5. Custom Practice Tumblers
6. Increased Lunch & Learns
7. Digital Signage (Q2, 2010)
Within 45 Days:
Submit: Website Live
Materials Concierge Live
Gather Checklist Materials Sign 3 Year Contract Contract Equipment Installed
Business Starter Kit Fee Signage Set Up
1st Month Service Expense Fee Staff Lunch & Learn
Direct Mail Schedule Complete
Ken Stone Tayra Paul Nancy Ware Area Sales Team Jason Carozza
Operations Controller Communications Refer to Map I.T. & Logistics