Elective Surgery Marketing Tips for a Successful 2011

10 Reels Of Marketing Moves To Make Now!

By: Michael Malley
Centre for Refractive Marketing
713-839-0202
mike@refractivemarketing.com

10 Minutes, 10 Steps
• Create UNBELIEVABLE Value, Be Vague or Be Confusing…or be GONE!
• Spend $10 bucks a day on a Facebook billboard
• Buy an iPAD for the office – Reviews & FB comments
• Stop EDUCATING & put an offer/banner on your homepage
• Start creating Animoto videos for reception or lanes
• Revise/Create Your LASIK/PIOL Pricing Sheet(s)
• Put boring LASIK video snippets of your doctor on YouTube
• Start taking picture sequences of LASIK day
• Open a kiosk in Walgreens, Safeway, Randalls or CVS
• Learn more about National LASIK & Contact Lens Study
• BONUS – Google Offers, Groupon (again) and Living Social

Radio: Ultimate LASIK Value!
• Promote irresistible LASIK VALUE – “I’d better call...”
• Any offer that makes a potential LASIK patient pause and think about it….

Billboard: Confusing/Vague

$10 A Day – Wise FB Investment
• Doesn’t have to be LASIK
• Keep it fresh
• Pay-as-you-play

iPAD = Cool, Convenient
• Set up links to key Review sites
• Ask patients to ‘Friend’ on FB
• Answer questions on Sight Selector
• Download on iTunes - $4
• Show practice videos

Use Your Retail Space Wisely
• Stop EDUCATING & put an offer/banner on your homepage

Cheap Entertainment/Education
• Start creating Animoto videos for reception or lanes

LASIK Pricing Sheet
• Revise/Create Your LASIK/PIOL Pricing Sheet(s)

YouTube Videos
• Put boring LASIK video snippets of your doctor on YouTube
• Quantity over Quality

myLASIK Patient Videos
• Start taking picture sequences of LASIK day

Vision Kiosks
• Open a kiosk in Walgreens,
Safeway, Randalls or CVS

10 Minutes, 10 Steps
• Get in the LASIK Study

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Elective Surgery Marketing Tips for a Successful 2011

by OptiCall on Jan 31, 2011

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Elective Surgery Marketing Tips for a Successful 2011 — Presentation Transcript