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Ops Media

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Published in: Business, Design

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Transcript

  • 1.  
  • 2. : : or Opis , (Latin: "Plenty") was roman fertility deity and earth-goddess. She later became the patroness of riches, abundance, and prosperity.
  • 3. Jeanette Diebold Manager, Multimedia Communications Corporate & Public Affairs Cephalon, Inc. Michelle Woolford Account Executive, Boyd Tamney Cross Nancy D’Argenio Public Relations Specialist Nemours/Alfred I. duPont Hospital for Children Vanessa Pollini Marketing Coordinator The Graham Company :
  • 4. resents The Colors of Corian ® : A Philly PR Plan
  • 5. Statement of Goals
  • 6. Overall Objectives Gain interest from local media in the Philadelphia area Forge customer relationships in order to attract repeat business Increase awareness regionally Drive A&D community to the studio with live viable projects with specification opportunities $ Increase sales in the Philadelphia area
  • 7. Key Audiences
    • Fabricators
    • Commercial Designers
    • Residential Designers
    • Property Owners
    • Builders
  • 8. Research
  • 9. Message Development For A&D Community Corian can shape your world. Let the DuPont Corian Design Studio show you the myriad ways Corian can innovate, enhance, and complement your designs. For property owners and homeowners Corian can shape your world. Corian doesn’t just do countertops. Come to the DuPont Corian Design Studio and see the many ways Corian can complete your home designs.
  • 10.
    • Cultivate/strengthen relationships with the local media to increase market visibility and create awareness of the Design Studio by increasing media placements within one year by 25%
    Proactive Pitching: Objectives & Strategies
  • 11.
    • Participate in weeklong exhibition
    • Host interactive boost with demonstrations and Corian ® samples
    • Keep both staffed with Reps and a fabricator
    • Solicit partners/universities to participate in contest for designing Corian ® Playground for Philadelphia school.
    • Host a public celebration for various company milestones, including the Design Studio’s One Year Anniversary June 2010
    • Event and Competition surrounding unveiling
    • Cultivate/strengthen relationships with the local media to increase market visibility and create awareness of the Design Studio by increasing media placements within one year by 25%
    Events:
  • 12. Pat’s Steaks Sign Unveiling Event
  • 13.
    • Educate A&D community and other target audiences about the uses of Corian ® and increase use of studio by 30%
    Awareness Building Campaign: Objectives & Strategies
  • 14. Objectives & Strategies Forge customer relationships In order to attract repeat business Gain interest from local media in the Philadelphia area Increase awareness regionally $