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LIVE Webcast Are You Ready For Viewable Impressions? Panelists: Julian Zilberbrand, SVP Global Digital Director Kirby Winfield, SVP Corporate Development Manu Warikoo, Chief Product Officer Moderator: Mike Leo, CEO and PresidentAre You Ready for Viewable Impressions? #vCPM
2 Webinar Notes Attendees are in listen only mode Post questions in the Go To Webinar Questions Panel. They will be answered throughout the session, with more time allocated towards the end. Post comments & feedback to #vCPM The session is being recorded and will be made available within 24 hoursAre You Ready for Viewable Impressions? #vCPM
3 Today’s Speakers Julian Zilberbrand Kirby Winfield Manu Warikoo Mike Leo SVP Global Digital Director SVP Corporate Development Chief Product Officer CEO and President @jzilberbrand @kirbywinfield @operativeinc @rmikelAre You Ready for Viewable Impressions? #vCPM
4 “Ad impressions will drop by 50% or more. CPMs will increase commensurately. ComScore 500 publishers will finally get the respect they deserve and recapture market share from their junky ad network rivals. Consumers will start noticing – dare I say liking? – display ads. Display will no longer be the red-headed stepchild in the shadow of direct response rival search or brand rival video. Thats what we can look forward to in a world ruled by the viewable impression standard.” – Joanna O’Connell, Forrester ResearchAre You Ready for Viewable Impressions? #vCPM
5 What problem are we trying to solve?Are You Ready for Viewable Impressions? #vCPM
6 Are there people Agencies/Advertisers that benefit or Not all executions tied to viewability Inexperienced buyers buying cheap inventory don’t benefit Publishers from this? Non-premium Remnant sellers have concernsAre You Ready for Viewable Impressions? #vCPM
7 How do you Agencies/Advertisers make sure you Drive adoption through buying decisions that show client value end up in the The cat is out of the bag good bucket? Publishers 1st mover advantage and late adopter penalty Get ahead of technology changesAre You Ready for Viewable Impressions? #vCPM
8 What are the Agencies/Advertisers Implementation dependent on publishers operational A few things still need to be determined Pricing challenges? Publishers Multiple pieces of ad tech stack have to adapt (ad servers, platforms - forecasting, inventory management) PricingAre You Ready for Viewable Impressions? #vCPM
9 Key Takeaways Digital scarcity is much needed in our industry CPM increases with higher advertiser ROI Premium Publishers are positioned to win 1st movers will have an advantage Viewable impressions is the first step of many needed to improve the industryAre You Ready for Viewable Impressions? #vCPM 7/19/2012 Proprietary and Confidential.
10 Questions?Are You Ready for Viewable Impressions? #vCPM
11 Thank You! Julian Zilberbrand, SVP Global Digital Director @jzilberbrand Kirby Winfield, SVP Corporate Development @kirbywinfield Manu Warikoo, Chief Product Officer @operativeinc Mike Leo, CEO & President @rmikelAre You Ready for Viewable Impressions? #vCPM