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ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
ABM Lead Your Company's Next Game Changer
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ABM Lead Your Company's Next Game Changer

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Join us to learn how top media companies are …

Join us to learn how top media companies are
using innovative technology to transform
their businesses.
As your advertising business grows, the manual processes and disparate systems used to support the business quickly become insufficient and cumbersome to maintain. When new technologies and processes are thrown into the mix, this continues to add complexity to selling, executing, and billing ads. How will you manage the complexity in a scalable way?

Learn how your company can streamline processes, increase profitability and better serve your customers with innovative technology that supports your whole business. In this interactive webinar, Manu Warikoo, Operative’s SVP of Solutions, shares learnings from top digital media companies, to help you learn:
The costly impact of running your business with manual processes and disparate systems
How an advertising business management platform can help you scale
The short and long-term ROI to adopting a business platform
Best practices for ensuring a successful enterprise-wide technology initiative

The webcast will be followed by a Q&A session.

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  • Typical process
  • So what’s actually happening?
  • Let me make sure I understand the requirements now…We need to do these things…in order to accomplish these things, linkages …
  • So what are the benefits when you accrue a system like that….
  • Original list:Sales: Increase revenue up to 25%. Decreases revenue losses by 20%.Ad Operations: Increase operational efficiency by 30%.Finance: Reduce billing cycle times by 50%.Executive: Increase margins by x%. Reduce operational costs by 20%.
  • Screenshot of Evaluation WorksheetHow long does it take to _____How many times entering dataHow many people touch orderHow much YOY growthetc.
  • Transcript

    • 1. LIVE WebcastLead Your Company’sNext Game ChangerManu WarikooOperative Senior Vice President, SolutionsJanuary 12, 2012
    • 2. 2Who is Operative? Provide software and services that help media companies run their advertising businesses 11 years deep digital domain expertise 250+ employees in New York, São Paulo, London, Melbourne, and Bangalore Customers are 200+ media industry leaders 100,000 placements trafficked monthly $6B in global ad revenue run through Operative solutions
    • 3. Companies can’t scale if theycan’t bring it all together.
    • 4. 4 Product/InventoryMain Functions ofa Digital MediaCompany Finance Publisher Sales Ad Ops
    • 5. 5 SALES CAMPAIGN BILLINGRFP PROCESS Get IO and creatives EXECUTION from agency Send invoice to agency Is there Inventory? Reserve inventory Yes Enter campaign Confirm which delivery maps to original campaigns Complete information spreadsheet with Sale details Enter campaign information Enter delivery for billing Send completed spreadsheet to Ad OpsEXCEL AD BILLING Monitor performance SERVER Pull delivery, and prepare SYSTEM and send updates reports to send to the agency upon request and the Finance team AGENCY SALES AD OPERATIONS FINANCE
    • 6. 6A Real Life Offline (Excel, Email, etc.) Ad Server (Display)Example Proposals Revenue Forecasting Campaign Delivery Ad Trafficking Inventory Avails• $30M digital ad revenue Media Plans Account Management Modifications Campaign Details 3rd Party Data Signed IO’s• 12 salespeople Campaign Details Modifications Ad Server (Video)• 100 campaigns per month Campaign Delivery Sponsorship Calendar Campaign Delivery Ad Trafficking Reporting Creative Brief Inventory Avails Modifications Reservations Proof of Execution Campaign Details LEGEND SYSTEM 3rd Party Ad Server Data/Task 3rd Party Data Duplicate Data CRM Finance App Interface Accounts Campaign Details Linked Workflow Account Receivables Contacts Adjustments Re-key Disconnected Data Credit Limits and/or Processes Opportunity Mgmt Revenue Recognition
    • 7. 7Reality Check: What’s Really Happening Data scattered in multiple places and getting lost in translation Duplicate, manual re-entry of data Spaghetti processes Departments operating in silos Deals closing without the proper checks and balances
    • 8. 8How Can We Run Our Business Better?
    • 9. 9Key Business RequirementsProduct Sales Ad Operations Finance Flexible model for creating products &   sellable products End-to-End Consolidated view of all  Integrate with all your ad servers  Reconcile Sales’ contract information with packages  Provide easy access to  Automate trafficking campaign results Associate inventory to sellable products   CRM Integrate with Integratedall sources data inventory availability Reconcile delivery from   Prepare billing data for invoicing Tie products with  Maintain accurate  Integrate with your trafficking instructions for automation  revenue forecasts Agnostic financial application  Robust reporting & analytics  Support various business models andExecutive  Customizable workflow  new types of revenue opportunities Support international business  Enterprise security
    • 10. 10Enterprise business platforms:Brings together people, processes, and technologyapplications into one business platformfor digital media companies
    • 11. 11Why Advertising Business Management? Enterprise-wide discipline and compliance Streamlined, automated processes Elimination of duplicate data entry Centralized data Enterprise-wide transparency Integrated reporting
    • 12. 12A Real Life OfflineONE SYSTEM etc.) (Excel, Email, Ad Server (Display)Example With Proposals Advertising Business Management Revenue Forecasting Campaign Delivery Ad TraffickingAd Business Media Plans Account Management Inventory Avails Modifications Product Packaging Trafficking Operations Campaign DetailsManagement 3rd Party Data Accounts & Contact Mgmt Campaign Details Signed IO’s Campaign Management Modifications Ad Server (Video) RFP Management Invoice Processing Campaign Delivery Sponsorship Calendar Campaign Delivery Reporting Ad Trafficking Reporting Creative Brief Inventory Avails Inventory Management Modifications Reservations Proof of Execution Campaign Details LEGEND Business Intelligence & Data Warehousing SYSTEM 3rd Party Ad Server Data/Task 3rd Party Data Duplicate Data CRM Finance App Interface Accounts Campaign Details Linked Workflow Account Receivables Re-key Contacts Adjustments Disconnected Data Credit Limits and/or Processes Opportunity Mgmt Revenue Recognition
    • 13. 13What ROI Can I Expect?
    • 14. 14The ROI.Sales: Reduce RFP response time by 60%.Ad Operations: Increase operational efficiencyby 30%.Finance: Reduce billing cycle times by 50%.Executive: Reduce operational costs by 50%.
    • 15. 15How Does One Ensure Success?
    • 16. 16Five Key Drivers to Success1. Clear goals & objectives2. Executive sponsorship3. Participation from key stakeholders across the organization4. Clear approach and commitment to adoption5. Strong partner aligned with your goals & objectives
    • 17. 17What’s Next?
    • 18. 18Three Questions To Ask Yourself1. Are we currently operating efficiently and effectively? To help you uncover the health of your business and identify potential areas of improvement, complete this COMPANY EVALUATION WORKSHEET.2. How do I start socializing this idea? Read this quick 1-page overview on HOW TO GET INTERNAL BUY-IN to learn who needs to get involved and how to get them engaged.3. How do I make this a reality? To help mobilize your organization, create a Plan of Action which identifies milestones and key owners.
    • 19. 19Questions?
    • 20. 20 Thank YouManu Warikoo | mwarikoo@operative.com

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