Opera Mobile Advertising — November 2013

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Reasons and steps for starting promotion of your mobile apps & games with Opera Mobile infrastructure.

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Opera Mobile Advertising — November 2013

  1. 1. Opera Mobile Advertising November 2013
  2. 2. Opera mobile user base in 2013 180B+ Page views from Opera mobile browsers 260M+ Consumers use Opera mobile browsers
  3. 3. Growing user base of 260M+
  4. 4. Continued strong growth on Android +300% 60 000 000 50 000 000 40 000 000 30 000 000 20 000 000 10 000 000 2011 2012
  5. 5. Opera new Android & iOS browsers New Opera mobile browser for Android launched in May 2013 10M+ Android users Opera Coast mobile browser for iOS launched in September for the Apple iPad tablet
  6. 6. Opera is a partner with Global recognition • Opera Mini – the most popular mobile browser worldwide • Constant growth of mobile end users • Trust to our product since 2005 • 850+ employees in 16 countries • 100% non-incentive traffic from end users • In-house inventory (OMS and Smart Page). No blind traffic • Single entry point for multiple OS promo (Android, iOS, J2ME, Symbian, BlackBerry) • Possible forwarding of users to iTunes and Google Play to ensure higher ranking on native stores • Brand awarness growth beside regular performance result
  7. 7. Easy access to the store via browser’s homepage Covering over 6500 devices
  8. 8. Opera Mobile Store consumer reach 75+ Million Monthly OMS Visits 232+ Countries 6 Platforms 60+ Million Downloads per Month
  9. 9. Opera connects mobile end users with publishers
  10. 10. Productivity of the Opera Mobile Promo • Performance oriented • Direct mobile end users traffic • Growth of trust and your brand awareness
  11. 11. Steps for starting cooperation with Opera 1. Register an account at http://publishers.mobilestore.opera.com (absolutely free) 2. Easily create your product page and upload the builds (please contact the content manager Irene Bereziuk in case you need any help (irenb@opera.com) 3. Sign the Insertion Order for the post paid campaign and send the scanned version. 4. Provide the banners ( 432 x 240, 300 x 100, no animation). Banners can be also created by Opera’s designer. 5. After testing the app install on compatible devices the promo can be launched.
  12. 12. Who our users are? Female 14% 2.9 % 1317 Male 86% 16 % 7.1 % 1824 45 % 2.8 % 2534 17 % 0.65 % 3544 3.6 % 0.19 % 45 54 0.93 % 0.44 % 55 + 3.1 % Gender and Age Mostly Young male
  13. 13. Monthly downloads per country
  14. 14. Opera Mobile Store Downloads per platform 9.9 % 1.2 % 2.6 % 2.6 % 43.0 % 40.7 %
  15. 15. Opera Mobile Store ad products Pay-per-download (PPD): • Prominent placement in top product listings • Turbo Promotion mechanism • Graphical and text advertising in the Opera browser
  16. 16. Prominent placements Paid promotion highlights apps within top listings Bidding system: Highest PPD bids win placement Java app can generate downloads daily 1M Android app can generate downloads daily 200K Symbian app can generate downloads daily 100K • • •
  17. 17. Prominent placements The product page is opened by default, when user first time during the day accesses the Opera Mobile Store. • Prominent placement in product listings • Performance based • Targetable by region/OS/handset
  18. 18. Download mechanism on Opera Mobile Store Clicking Download button on Opera Mobile Store users can download Android, Java, Symbian, iOS or BlackBerry app.
  19. 19. An option for an Android promo Possibility to redirect our mobile end uses to any external web resourceses
  20. 20. Advertising in the Opera mini browser Graphical and text ads in Opera Mini Dual feature box • 2 images • Above the fold • Brand building • Clicking the banner can start downloading the app or forwarding to Google Play product page Smart text link • Image with text • Call to action/campaigns
  21. 21. Campaign management and tracking All campaigns, performance and ad spend are tracked in real-time online reporting interface • Total clicks • Total ad spend • Country/platform/devi ce/carrier level tracking
  22. 22. Upload your apps to http://publishers.mobilestore.opera.com/ Contact for further discussion: Sandra Ilyina Sales Director sandrai@opera.com Skype: ivagreen

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