Opera Mobile Advertising — November 2013

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Reasons and steps for starting promotion of your mobile apps & games with Opera Mobile infrastructure.

Reasons and steps for starting promotion of your mobile apps & games with Opera Mobile infrastructure.

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  • 1. Opera Mobile Advertising November 2013
  • 2. Opera mobile user base in 2013 180B+ Page views from Opera mobile browsers 260M+ Consumers use Opera mobile browsers
  • 3. Growing user base of 260M+
  • 4. Continued strong growth on Android +300% 60 000 000 50 000 000 40 000 000 30 000 000 20 000 000 10 000 000 2011 2012
  • 5. Opera new Android & iOS browsers New Opera mobile browser for Android launched in May 2013 10M+ Android users Opera Coast mobile browser for iOS launched in September for the Apple iPad tablet
  • 6. Opera is a partner with Global recognition • Opera Mini – the most popular mobile browser worldwide • Constant growth of mobile end users • Trust to our product since 2005 • 850+ employees in 16 countries • 100% non-incentive traffic from end users • In-house inventory (OMS and Smart Page). No blind traffic • Single entry point for multiple OS promo (Android, iOS, J2ME, Symbian, BlackBerry) • Possible forwarding of users to iTunes and Google Play to ensure higher ranking on native stores • Brand awarness growth beside regular performance result
  • 7. Easy access to the store via browser’s homepage Covering over 6500 devices
  • 8. Opera Mobile Store consumer reach 75+ Million Monthly OMS Visits 232+ Countries 6 Platforms 60+ Million Downloads per Month
  • 9. Opera connects mobile end users with publishers
  • 10. Productivity of the Opera Mobile Promo • Performance oriented • Direct mobile end users traffic • Growth of trust and your brand awareness
  • 11. Steps for starting cooperation with Opera 1. Register an account at http://publishers.mobilestore.opera.com (absolutely free) 2. Easily create your product page and upload the builds (please contact the content manager Irene Bereziuk in case you need any help (irenb@opera.com) 3. Sign the Insertion Order for the post paid campaign and send the scanned version. 4. Provide the banners ( 432 x 240, 300 x 100, no animation). Banners can be also created by Opera’s designer. 5. After testing the app install on compatible devices the promo can be launched.
  • 12. Who our users are? Female 14% 2.9 % 1317 Male 86% 16 % 7.1 % 1824 45 % 2.8 % 2534 17 % 0.65 % 3544 3.6 % 0.19 % 45 54 0.93 % 0.44 % 55 + 3.1 % Gender and Age Mostly Young male
  • 13. Monthly downloads per country
  • 14. Opera Mobile Store Downloads per platform 9.9 % 1.2 % 2.6 % 2.6 % 43.0 % 40.7 %
  • 15. Opera Mobile Store ad products Pay-per-download (PPD): • Prominent placement in top product listings • Turbo Promotion mechanism • Graphical and text advertising in the Opera browser
  • 16. Prominent placements Paid promotion highlights apps within top listings Bidding system: Highest PPD bids win placement Java app can generate downloads daily 1M Android app can generate downloads daily 200K Symbian app can generate downloads daily 100K • • •
  • 17. Prominent placements The product page is opened by default, when user first time during the day accesses the Opera Mobile Store. • Prominent placement in product listings • Performance based • Targetable by region/OS/handset
  • 18. Download mechanism on Opera Mobile Store Clicking Download button on Opera Mobile Store users can download Android, Java, Symbian, iOS or BlackBerry app.
  • 19. An option for an Android promo Possibility to redirect our mobile end uses to any external web resourceses
  • 20. Advertising in the Opera mini browser Graphical and text ads in Opera Mini Dual feature box • 2 images • Above the fold • Brand building • Clicking the banner can start downloading the app or forwarding to Google Play product page Smart text link • Image with text • Call to action/campaigns
  • 21. Campaign management and tracking All campaigns, performance and ad spend are tracked in real-time online reporting interface • Total clicks • Total ad spend • Country/platform/devi ce/carrier level tracking
  • 22. Upload your apps to http://publishers.mobilestore.opera.com/ Contact for further discussion: Sandra Ilyina Sales Director sandrai@opera.com Skype: ivagreen