#BigDataDD
proudly presents
Big Data for
Everyone Else
What is Big Data?
“Big data is a collection of data sets so
large and complex that it is difficult to
process using hands-...
Yet…
“Big data can be very small, and not
all datasets are big.”
– MIKE2.0
3
Big Data, the 3 “V”s
“Big data is measured by volume,
variety, and velocity.”
– Drew Winship of Juristat
4
So, how “big” are we
talking?
5
6
Why Should We Care About Big Data?
“The amount of
data in our world has been
exploding, and analyzing large data
sets—so-c...
Big Data Affects
Marketers
In-house, there are sets of
transaction like reward points,
warranty policies, that are growing...
Open Big Data Affects
Tourism & Hospitality
Nucleus Research reported that one vacation
resort drastically cut labor costs...
Big Data & Healthcare
Could this lead to a cure for, well, anything?
By mining the expanse of big data, we can
compare and...
Big Data Affects Urban Development
Through the use of big data, you can see
everything that is going on in your city.
You ...
Big Data In Times of Need
Communications industry group leaders see potential with big
data to help manage disasters and o...
“With more oversight and regulation from governments,
financial institutions are finding more value in big data
programs f...
Big Data Can Give You an Edge
“Big data enables better demographic
insight into how products and services are
used by your...
Big Data Can Make Art
Aaron Koblin has taken some big data (flight patterns and
messaging data), and turned it into an int...
Aaron Koblin “Flight Patterns”
Big Data Can Make Art
#BigDataDD
proudly presents
Big Data for
Everyone Else
001 dd big data walk in show js
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001 dd big data walk in show js

  1. 1. #BigDataDD proudly presents Big Data for Everyone Else
  2. 2. What is Big Data? “Big data is a collection of data sets so large and complex that it is difficult to process using hands-on database management tools or traditional data- processing applications.” – Wikipedia 2
  3. 3. Yet… “Big data can be very small, and not all datasets are big.” – MIKE2.0 3
  4. 4. Big Data, the 3 “V”s “Big data is measured by volume, variety, and velocity.” – Drew Winship of Juristat 4
  5. 5. So, how “big” are we talking? 5
  6. 6. 6
  7. 7. Why Should We Care About Big Data? “The amount of data in our world has been exploding, and analyzing large data sets—so-called big data—will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus.” – the McKinsey Global Institute
  8. 8. Big Data Affects Marketers In-house, there are sets of transaction like reward points, warranty policies, that are growing and may hold unforeseen customer information patterns. Outside, every customer interaction – social media chatter, survey response feedback, website requests – carries potential as an unstructured but reachable data set.” – Todd Nash, Chicago Business Intelligence Founding Principal
  9. 9. Open Big Data Affects Tourism & Hospitality Nucleus Research reported that one vacation resort drastically cut labor costs by syncing up its scheduling process with information from the National Weather Service.
  10. 10. Big Data & Healthcare Could this lead to a cure for, well, anything? By mining the expanse of big data, we can compare and analyze thousands upon thousands of different sources of medical data.
  11. 11. Big Data Affects Urban Development Through the use of big data, you can see everything that is going on in your city. You can analyze energy usage, look at crime statistics, and even look at bus schedules. 12
  12. 12. Big Data In Times of Need Communications industry group leaders see potential with big data to help manage disasters and outages. When customers notify their provider of an outage, there may be other, real- time information coming in that could be linked in to refine response locations, times and problems. There may also be secondary communication channels or a jump in social media keyword chatter that could tip them off to a situation or details otherwise unknown to them while disconnected from customers.
  13. 13. “With more oversight and regulation from governments, financial institutions are finding more value in big data programs for compliance checks and audits. Financial exchanges emphasize fast transactions, but on the back end, reporting systems have more data and may find exceptions to impending mandates.” – “Five Big Data Use Cases” by Information Management Insight into Oversight
  14. 14. Big Data Can Give You an Edge “Big data enables better demographic insight into how products and services are used by your enterprise and your competitors. For example, a car dealership could take a more competitive stance with customers who have an eye on sedans at a rival across the street with an extensive range of data on both customer preferences and product details. That demographic information can be 'invaluable when you start to quantify it.’” – Krish Krishnan, CEO of SixthSense Advisors
  15. 15. Big Data Can Make Art Aaron Koblin has taken some big data (flight patterns and messaging data), and turned it into an interactive art installation. The glow on these cities corresponds to IP traffic between that place and New York City.
  16. 16. Aaron Koblin “Flight Patterns” Big Data Can Make Art
  17. 17. #BigDataDD proudly presents Big Data for Everyone Else
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