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Openet dynamic services & real time charging 9 oct 2013, ngbss london

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  • This slide has a build, please view in presentation mode.Data Services ExplosionFaster networks, congestion, metered billing, decreasing profitabilityContent Consumption ExplosionPortability, app stores/vending machines, multimedia, connected gamingDevice ExplosionSmart phones, laptops, embedded, retail channels, verticalsBusiness Model RevolutionService passes, personalization,
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    • 1. Real-Time Charging & Dynamic Services Oisin O’Connor, Director of Product Marketing Pricing Mobile Data / Next Generation BSS 9 Oct 2013, London Slides: www.openet.com/NGBSS
    • 2. 2w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Openet Introduction • Founded 1999 • 960+ employees • 80 customers worldwide, in 32 countries • Offices in Ireland (HQ), US, Brazil, & Malaysia • Customer base includes the world’s largest service providers (15 with >10m subscribers) • Products and solutions to monitor & control network access, charge in real-time for services, and deliver business insight from network usage data • Market leader in policy & charging control (PCC) software & solutions ‘we make data make money’ …our transaction management software enables service providers to commercialize network activity
    • 3. 3w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Agenda 1 2 3 4 Industry context Global Trend: Dynamic Services Key Use cases for Dynamic Services Technical Implications
    • 4. 4w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Agenda 1 2 3 4 Industry context Global Trend: Dynamic Services Key Use cases for Dynamic Services Technical Implications
    • 5. 5w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Evolution of BSS Systems • 1993-2000: Telco networks were initially built with large IT billing systems to process post pay bills in batch transactions each month • 2000-2010: Prepay services supported by adding new network based charging systems in a separate silo, initial data services put a strain on these systems (designed for voice and text) • 2010+: With the explosion of data centric devices and available services, a new breed of network software is required to manage the complexity of the resulting transactions in real-time Devices Network ServicesBSS Systems
    • 6. 6w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only New Devices New Competitors Exploding Demand Exploding Cost • How can we better differentiate and compete? • How can we foster better relationships with customers to reduce churn? • How do we prepare for a data centric world (>50% of service revenues) • How can we maximize return on 4G/LTE/NGN investments? Today’s Business Context & Key customer questions
    • 7. 7w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only7 Source: 2012 IBM Institute of Business Value Survey of Global CSP CMOs CMOs: Customer loyalty top priority Source: 2012 IBM Institute of Business Value Survey of Global CSP CMOs 73% 62% 55% 52% 48% 45% 41% 36% 30% 26% Enhance customer loyalty/advocacy Use social media as a key engagement… Design experiences for tablet/mobile… Use integrated software suites to… Monitor the brand via social media Analyze online/offline transaction… Measure ROI of digital technologies Monetize social media Develop social interaction… Gain comprehensive visibility of supply…
    • 8. 8w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only8 Extract from: Infonetics Policy Survey Nov 2012 88% 76% 72% 68% 68% 64% 56% Delivering new service bundles Increase revenue per user Ensuring QoS of premium services Network Optimization Reducing churn and ensuring loyalty Reduce data plane congestion Better monetization of OTT content Charging Policy 93% 79% 72% 72% 69% 69% 66% Reduce time to market for new services Better monetization of data services Marketing initiatives (cross sell, up-sell and… Market Competition, including… More consistent customer experience Better spend control capabilities for… Subscriber self-care support Extract from: Infonetics Charging Survey July 2013 CTOs: Priority is Delivering New Services
    • 9. 9w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Agenda 1 2 3 4 Industry context Global Trend: Dynamic Services Key Use cases for Dynamic Services Technical Implications
    • 10. 10w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Value Based Pricing Customer ‘best offer’ based on profile, history and network context Range of offers Large catalog of offers but customer only see a subset of relevent offer Real Time Engagement Context based on- device interaction for real time purchase of services Dynamic Services Defined
    • 11. 11w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Product Development (Catalog of offers) Communications (Personalized offers to handset) Intelligence (Real-time Loyalty & Offer feedback) Adoption/ Usage (Provisioning of offers on Policy & Charging systems) Dynamic Services: Real-time Feedback Loop
    • 12. 12w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Dynamic Services: What is it? Benefits of Dynamic Services Increase Revenue Reduce Churn Improve Customer Satisfaction $
    • 13. 13w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Agenda 1 2 3 4 Industry context Global Trend: Dynamic Services Key Use cases for Dynamic Services Technical Implications
    • 14. 14w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only My Plan & Offers
    • 15. 15w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Speed Entitlement & Throttling IndicatorMy Plan & Offers
    • 16. 16w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only My Plan & Offers Speed Entitlement & Throttling Indicator Entitlement & Usage
    • 17. 17w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Installed AddonsMy Plan & Offers Speed Entitlement & Throttling Indicator Entitlement & Usage
    • 18. 18w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Personalised Offers My Plan & Offers Speed Entitlement & Throttling Indicator Installed Addons Entitlement & Usage
    • 19. 19w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Intelligent Up-sell & rich notifications
    • 20. 20w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Intelligent Up-sell & rich notifications
    • 21. 21w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Intelligent Up-sell & rich notifications
    • 22. 22w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Intelligent Up-sell & rich notifications
    • 23. 23w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Intelligent Up-sell & rich notifications
    • 24. 24w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Roaming packages Easy to understand roaming packages
    • 25. 25w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Roaming packages Easy to understand roaming packages
    • 26. 26w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Agenda 1 2 3 4 Industry context Global Trend: Dynamic Services Key Use cases for Dynamic Services Technical Implications
    • 27. 27w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Policy • Definition of network policies • Monitor real-time data usage & threshold triggers Real -time Charging • Define charging & data entitlements • Create dynamic service offers & bundles Integrated PCC Infrastructure enables Service Innovation Interaction Gateway Evolved Charging Policy Manager Offer Catalog Campaign Management Systems Interaction • Real-time campaigns with Intelligent Up-sell • Secure 3rd party access to network features
    • 28. 28w w w . o p e n e t . c o m © Copyright 2013 Openet – Company Confidential For Use Under Non-Disclosure Only Offer Catalog = Key enabler for Dynamic Services Offer = Service bundles + associated balances + business rules & notifications
    • 29. Thank You oisin.oconnor@openet.com slides: www.openet.com/NGBSS