Openbravo World Conference
Empowering the Ecosystem
Speaker: Manel Sarasa Barcelona, April 18, 2009

OS
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1. Open Source (OS)
Revolutionary aspects
Revolutionary aspects
Main features
1 Changes the way
• Freedom to use the program for
any purpose
software is
distributed and
• Permission to freely redistribute
copies of the software
sold
• Unrestricted access to the source
code to study how it works, and...
2 Changes the way
• … freedom to adapt and
software is
customize the program for any
use
developed
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1. Open Source (OS)
What is it?
“Open
source is
freedom
to
software”
Source: OSBC Northbridge VP 2008 Annual results
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1. Open Source (OS)
It’s happening!
Freedom = Value
Value = Truth
Truth Happens
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ERP
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In 30 years of
ERP industry...
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2. ERP
What is the ERP industry outlook?
Clients Technology
Low adoption rate Community
Web solutions win - easier to
/ Partners
Difficulty in finding the deploy, use and maintain
right solution Tools to coordinate/ manage
Partners do not feel their
development efforts
value is fully recognized by
Too expensive/ complex vendors and …
pricing
Complete vendor lock in … see their businesses struggling due to high
cost of sales and high required investments
Dissatisfaction with
current solution Additionally there is a large number of midsize firms ready to
build products/ verticals/ extensions and start their business in the
space
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•... No company has been able to
deliver to the global midmarket
space:
•the right product at the right
price
•a win-win value proposition with
the channel
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•We are determined to do
something about it and we want to
do it with YOU…
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Vision
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•Imagine…
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3. Vision
Introduction
A modern product…
…delivered and build
through freedom…
…with a great
professional offer
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A modern product…
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100% web based
Great functional footprint
Modern and modular
architecture
Open standards

A modern product…
…delivered and build
through freedom…
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3. Vision
Freedom is in our blood: “Empowering the ecosystem”
No single vendor can build a solution that solves the business problems of all SMEs
Vision 1:
Vision 2:
“Data / Information is king”
“Business process optimization”
Manage all data reliably and
Automate key business processes
efficiently for better decision making
to help companies be competitive
Vision 3:
“Empowering people”
Optimize worker’s value added
through user centric solutions
“Together we will make it happen”
Develop an ecosystem of companies/ people that deliver
targeted solutions to help improve all SMB operations in
a cost-effective manner
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OS product
Complete new forge which
is meant to be used by any
party
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A modern product…
…delivered and build
through freedom…
…with a great
professional offer
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3. Vision
So… what is the great professional offer?
If You Are an IT
If You Manage a Small
Professional Looking
and Midsize Enterprise
for a Profitable
…
Business Model …
… It’s Time to Get …Differentiate
your professional yourself and grow a
open source ERP! profitable business!
• Openbravo Professional • Partner Program which
Subscription family of allows for:
products which offer: • Implement with
• Total guarantees guarantees
• Flexible deployment
• Sell more, more easily
options
and with higher
• Better value for money
margins Sala Berlin
from 18:00
to 19:00
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•Becoming #1 ERP
provider will not
happen
overnight…
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•… with vision, a
brilliant team and
perseverence, we
are making it
happen
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[Facts]
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4. [Facts]
> 1,250,000
downloads
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4. [Facts]
> 5,000
registered
developers
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4. [Facts]
> 50
localization
projects
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4. [Facts]
> 1,000
implementations
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4. [Facts]
> 100
professional
partners
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4. [Facts]
> 100
excellent
professionals
in Openbravo
Company
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Manel Sarasa
CEO
@ : manel.sarasa@openbravo.com
+(34) 93 272 59 47
: (+34) 948 28 10 30
Thank you and let’s continue
opening ERP’s future TOGETHER!
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