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Open data for business : 
5 clichés we need to move past 
@chhhloe 
@!veby!veio 
www.!veby!ve.io
SOURCE : GETTY IMAGES
SOURCE : GETTY IMAGES
CLICHÉ #1 
“our data are in bad shape” 
– 
“we don’t have the data”
5 
SOURCE : SNCF, ATELIER HACKESS
6 
SOURCE : OPEN STREET MAP
CLICHÉ #2 
“what’s the ROI?”
SOURCE : FINANCIAL TIMES
The real impact of open data will 
likely not be in the economic wealth 
it generates, but rather in 
its destructive power. 
- David Eaves, eaves.ca
CLICHÉ #3 
“What if our competitors could use my data?”
SOURCE : NIKE SUSTAINABILITY
Let's get surgical about where we compete, 
and I promise you I'll kick your ass there, 
but let's collaborate on everything else. 
- Hannah Jones, VP of Sustainable Business & Innovation, Nike
« Saisissez une citation ici. » 
Gilles Allain
CLICHÉ #4 
“We’d rather keep our data and develop 
our own (proprietary) services, 
we have a R&D department”
Gilles Allain 
SOURCE : ZOONIVERSE
SOURCE : GENERAL ELECTRICS
CLICHÉ #4 
“This is sensitive”
“We pledge that over the weeks 
and months ahead, we will 
open up our supply chain, 
and give you more information 
that any retailer has before to enable you 
to make informed choices about food 
you buy for your family.
“We pledge that over the weeks 
and months ahead, we will 
open up our supply chain, 
and give you more information 
that any retailer has before to enable you 
to make informed choices about food 
you buy for your family. 
- Philip Clarke, CEO 
Tesco, (a li!le bit late) a"er the Horse Meat Scandal
CLICHÉ BONUS 
“Ok. 
Let’s throw a hackathon”
CHALLENGES WORTH FACING 
CHANGE 
IMPACT ASSESSMENT 
SKILLS DEFINITION 
SOURCE : THIBAULT GEFFROY
THANK YOU 
@chhhloe 
@!veby!veio 
www.!veby!ve.io

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OWF14 - Plenary Session : Chloé Bonnet, Président, Five by Five