Socialmedia 101

SOCIAL MEDIA 101 Join the Conversation

1. What are the best tactics to use 2. How do I measure the effectiveness of social media 3. Where do I start? 4. How do I manage the social balance? 5. What are the best sites and tools out there? 6. How do I make the most of my available time? 7. How do I find and focus my efforts on my target audience? 8. How do I convert my social media marketing efforts into results? 9. How do I cohesively tie different social media efforts together? 10. Does social media marketing work? How effective is it? Great Social Media Statistics - by Michael Stelzner

1. What are the best tactics to use 2. How do I measure the effectiveness of social media 3. Where do I start? 4. How do I manage the social balance? 5. What are the best sites and tools out there? 6. How do I make the most of my available time? 7. How do I find and focus my efforts on my target audience? 8. How do I convert my social media marketing efforts into results? 9. How do I cohesively tie different social media efforts together? 10. Does social media marketing work? How effective is it? Questions? Great Social Media Statistics - by Michael Stelzner

• Social media is content created by people using highly accessible and scalable publishing technologies. ... • A category of sites that is based on user participation and user-generated content. • The various activities that integrate technology, social interaction, and the construction of words and pictures. ... • Social Media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. ... What is Social Media? • Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. • Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site. • Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content • Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.

The Attention Age is an idea that the current period of time, which overlaps and builds off of the Information Age, will be characterized by the increasing commoditization of attention as it relates to the increasing abundance of information available, particularly on the The Attention Age is marked by the Internet. ability of individuals to create and consume information instantly and freely as well as share it on the Internet using social media. Do I Have Your Attention?

WEB 2.0 The Trust Economy

Stop Thinking Sales. Start Thinking Relationships The relationship comes before the sale, not the other way around. Make your customers friends. Not in an ushy-gooshy “letʼs all go out and get tattoos” way. But, care about these people. Treat them like what they are—your gold. www.changethis.com/44.04.TrustEconomy

The goal isnʼt to roam around on social networks handpicking friends. Instead, get involved with communities of interest, and grow these experiences and relationships BEFORE you need them. www.changethis.com/44.04.TrustEconomy

90% of consumers trust peer recommendations

By 2010 Gen Y will outnumber Baby Boomers…. 96% of them have joined a social network

Social media isn’t just a pastime anymore — it’s a necessary tool for businesses to serve their customers more effectively. It gives us access to the people we want to know about. Use it to create a community, help other people, and learn from the experts!

WHY SHOULD I? • Bridge the Gap • Advocates • Communicate • Listen • Be Consistent www.theengagingbrand.com

HOW DO I? • Communicate well and be responsive. • Be personable (yet you don’t have to get personal). • Be yourself, authenticity is in. • Make one speciﬁc person in your ofﬁce responsible for regularly maintaining and monitoring your efforts • Be patient. Rita Zamora - Dental Relationship Marketing

Collect Sort Share I NEED HELP Beginner 3-Step Method

Collect Google Reader can feed you tons of info on tons of topics

Sort Save the good stuff. Comment when you can add something. Share it with us too.

Share Facebook & Twitter spread the knowledge & form the community.

Blog Contribute and add your expertise. Start a conversation.

Network Join professional groups and build your personal brand.

Manage Conversation management

Now What?

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Socialmedia 101

by Kevin McGonigal on Jan 25, 2010

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