Top 10 B2B
Demand Gen Marketers
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Top 10 Demand Gen marketers - Austin


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We’re highlighting some of the best and brightest marketers in one of the country’s hottest tech hubs (and sharing their favorite growth hacking secrets to boot).

Gone are the days when Austin was considered an “up-and-coming” tech hub city. With a flourishing ecosystem that boasts some of the tech world’s fastest growing companies, several high-profile IPOs (HomeAway, BazaarVoice, RetailMeNot,, and an influx of venture capital, it’s safe to say that, as a tech scene, Austin has arrived.

So it’s only natural that in our search for the best startup marketing talent across the country, Austin’s “Silicon Hills” would be one of our first stops. See our picks for the Top Demand Gen Marketers in Boston here.

The ten professionals below represent the new face of B2B marketing — a demanding hybrid of old-school know-how, new-school data science, and critical technical and analytical expertise required to optimize the process of generating qualified sales pipeline and driving revenue growth. The backgrounds of the people who fill these demand gen roles tend to be varied, but they all share a common purpose: improving brand awareness, facilitating solution discovery, increasing buyer interest, and, ultimately, driving more sales.


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Top 10 Demand Gen marketers - Austin

  1. 1. Top 10 B2B Demand Gen Marketers Austin demand-gen-marketers-austin/
  2. 2. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Amanda McGuckin Hager, PeopleAdmin What She Does: A long-time resident of Austin, Amanda is a B2B technology marketer with over 19 years of experience. She is currently the Senior Director of Product Marketing at PeopleAdmin, the leader in talent management solutions for Higher Education and Government. Amanda developed her business acumen by repeatedly scaling metrics and creating value for a number of VC-backed startups and established technology companies. Amanda believes in integrity, the value of community, and the power of connection. @Shoogie
  3. 3. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Lara Hendrickson, Umbel What She Does: Lara Hendrickson is currently the Director of Marketing at data rights management platform Umbel, where she oversees comprehensive marketing strategy. Prior to Umbel, she launched thought leadership program The Hiring Lab at, and ran global marketing communications and press at Dachis Group (acq. Sprinklr). Lara has a passion for creating brand buzz, with a simultaneous focus on hard metrics. She has never met a board game she couldn’t win. @larahendrickson
  4. 4. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Doug Kern, nFusion What He Does Doug Kern is Director of Marketing at nFusion, a digital marketing agency in Austin that helps brands create change and transform their marketing efforts. Prior to nFusion, Doug was VP of Marketing for Dachis Group, a social analytics software company acquired by Sprinklr. In a previous life, Doug raced sailboats with two lifelong friends as part of the US Olympic Team. @doug_kern
  5. 5. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Kirsten Knipp, Bigcommerce What She Does: Kirsten Knipp serves as Bigcommerce’s Vice President of Marketing, Product Marketing, and Brand. She and her team of brand, creative, and product marketers are tasked with educating and empowering clients to build business dreams via their own online stores. Prior to joining Bigcommerce, Knipp held sales and marketing leadership roles at Solarwinds and HubSpot, where she led the creation of HubSpot’s Inbound Conference, a massive industry event for marketing professionals. In 2012, she was named one of SLMA’s 20 Women to Watch. @kirstenpetra
  6. 6. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Sarah Moore, Spredfast What She Does: Sarah is Director of Revenue Marketing at Spredfast, the leading social relationship platform. Recently merged with Mass Relevance, Spredfast helps brands and media companies engage any audience, anywhere — at the speed of now. Sarah leads the company’s global demand gen programs across all channels. She’s been immersed in Austin’s technology boom since the early stages, with deep experience driving the sales and marketing engines at Socialware, Lombardi Software, and more. @sedmoore
  7. 7. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Kate Morris, Outspoken Media What She Does: Kate Morris is the Director of Client Strategies for Outspoken Media. She has been a digital marketer for over a decade, specializing in search engine marketing. She has worked with multiple kinds of companies over the years, from big brands like Staples and EA, to startups like Lookout Mobile Security, and small companies alike. @katemorris
  8. 8. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Megan Neely, RetailMeNot What She Does: Currently in a new role as Channel Marketing Manager at RetailMeNot, Megan previously served as the Director of Marketing & Platform Partnerships at Get Smart Content, where she managed the digital marketing team and guided all campaign initiatives with the goal of increasing brand awareness and generating inbound marketing qualified leads for the business development team. She has past experience in digital marketing and advertising for the digital agency VM Foundry and in communications/social media management for the agency PulsePoint Group. She received her Bachelor’s of Journalism and Bachelor’s of @meganneely
  9. 9. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Parker Short, Jaxzen Marketing Strategies What He Does: As the business development and technical lead at Jaxzen Marketing Strategies, Parker (who’s also a co-founder) brings to the table a unique skillset that allows him to empathize with client’s needs for lead generation and understand how integration between sales and marketing makes a program successful. @Parker_Short
  10. 10. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Russ Somers, Invodo What He Does: Russ Somers is Vice President of Marketing for Invodo, which provides visual commerce programs for major brands including Verizon Wireless, Lenovo, Sports Authority, and more. He takes a data-oriented and content- driven approach to driving demand from enterprise-level clients. Russ’ background includes marketing and analytics roles with Dell, Hoover’s, SolarWinds, and Sabre Holdings. @rsomers
  11. 11. ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Amber Quist, Spredfast What She Does: Amber has spent the past twelve years building fast growth brands through unique storytelling and progressive digital strategies. As Vice President of Brand Marketing at Spredfast, she is responsible for leading corporate marketing, digital and social strategy, and brand communications. Previous to Spredfast, Amber served as the VP of Marketing for Mass Relevance, and lead the campaign and demand generation team at Bazaarvoice. Prior to Bazaarvoice, Amber ran marketing for Nike’s Asia Pacific Division in the Vision, Timing, and Technology Group. @amberquist
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