• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Value of Influence: The Ultimate Guide to Influencer Marketing
 

The Value of Influence: The Ultimate Guide to Influencer Marketing

on

  • 1,872 views

Is your company harnessing the power of online influence? ...

Is your company harnessing the power of online influence?

It’s no secret that influence plays a significant role in business. Entrepreneurs are often influenced by the mentors they’ve worked under. Employees are influenced by their company’s culture. And perhaps most importantly, buyers are influenced by the ones they trust when it comes to making critical purchasing decisions.

Building that kind of trust takes time, of course. Fortunately, chances are there’s already a group of people out there who’ve earned the respect of many of your potential customers. The question is, how can you take advantage of that influence to increase brand awareness and boost revenue?

The answer: through a carefully planned and thought-out influencer marketing strategy!

This eBook takes you through every step of the influencer marketing process, arming you with all the tools needed to not only engage with industry thought leaders, but to become one yourself! Inside you’ll find insights and ideas from top influencer specialists like Nick Hayes of Influencer50, Joe Pulizzi of the Content Marketing Institute, Eloqua’s Joe Chernov and more!

Topics covered include:

- An introduction to the basics of influencer marketing
- Tips for developing a customized influencer marketing strategy
- Top metrics for reviewing your progress
- Common challenges and pitfalls to watch out for
- Additional resources, including quick start guides and checklists for the key roles involved

Statistics

Views

Total Views
1,872
Views on SlideShare
1,730
Embed Views
142

Actions

Likes
4
Downloads
60
Comments
0

5 Embeds 142

http://www.scoop.it 130
http://www.linkedin.com 8
https://www.linkedin.com 2
http://www.spundge.com 1
http://pinterest.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Value of Influence: The Ultimate Guide to Influencer Marketing The Value of Influence: The Ultimate Guide to Influencer Marketing Presentation Transcript