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Do you know how to get started? ...
Do you know how to get started?
Corporate blogging programs are an essential component of an effective marketing strategy. Blogs written by your employees can benefit your company in many ways including:
Generating leads through search engines
Helping build your brand by demonstrating your team’s culture and expertise
Give your sales team a valuable vehicle to better connect with target prospects, customers, and key influencers
Hear about corporate blogging from experts including Joe Pulizzi of Junta42 and Ann Handley of MarketingProfs including:
Roles necessary to get off the ground
Checklist templates for responsibilities and delegations
Quick start guides to help you understand the process
For more tips, check out this corporate blogging tutorial: http://labs.openviewpartners.com/resource-guide-for-corporate-bloggers/