The Electoral Commission search project March 2010
Our organisation <ul><li>The Commission is an  independent  body set up by Parliament. Our aim is integrity and public con...
The problem
Our site has: <ul><li>Lots of information </li></ul><ul><li>Primary materials  </li></ul><ul><li>Similar sounding informat...
 
The weight of expectation Nearly half (47%) of internet users spend over 30% of their time online searching.  (Harvest Dig...
The solution
What we needed <ul><li>Good initial results </li></ul><ul><li>Different ways of filtering down </li></ul><ul><li>Search te...
Good initial results   Different ways of filtering content Search term suggestions Custom features Result manipulation Fle...
Good initial results   Different ways of filtering content Search term suggestions Custom features Result manipulation Fle...
Good initial results   Different ways of filtering content Search term suggestions Custom features Result manipulation Fle...
Good initial results   Different ways of filtering content Search term suggestions Custom features Result manipulation Fle...
Good initial results   Different ways of filtering content Search term suggestions Custom features Result manipulation Fle...
Good initial results   Different ways of filtering content Search term suggestions Custom features Result manipulation Fle...
Success! <ul><li>Month  Queries  No. clicks  % clicks  Featured page clicks </li></ul><ul><li>on results  on results </li>...
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The Electoral Commission And Funnelback Search

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Chrystyna Chymera, Corporate Communication Officer at the Electoral Commission, presented this case study of their recent search project and implementation of Funnelback website search at a Funnelback Seminar in London on the 31st of March 2010.

It includes an overview of the initial requirements the organisation had for their search solution, both in terms of their business objectives and their Freedom of Information request responsibilities. As an organisation with a great deal of information and a broad range of users, they needed a search engine which could offer excellent results out of the box, as well as the ability to prioritise results and tweak rankings.

A comparison of their previous search solution's results page against the improved Funnelback version provided a great demonstration of the usability and functionality features of Funnelback.

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Transcript of "The Electoral Commission And Funnelback Search"

  1. 1. The Electoral Commission search project March 2010
  2. 2. Our organisation <ul><li>The Commission is an independent body set up by Parliament. Our aim is integrity and public confidence in the democratic process. </li></ul><ul><li>We: </li></ul><ul><ul><li>register political parties </li></ul></ul><ul><ul><li>make sure people understand and follow the rules on party and election finance </li></ul></ul><ul><ul><li>publish details of where parties and candidates get money from and how they spend it </li></ul></ul><ul><ul><li>set the standards for running elections and report on how well this is done </li></ul></ul><ul><ul><li>make sure people understand it is important to register to vote, and know how to vote </li></ul></ul>
  3. 3. The problem
  4. 4. Our site has: <ul><li>Lots of information </li></ul><ul><li>Primary materials </li></ul><ul><li>Similar sounding information </li></ul><ul><li>A number of different visitors all using different terminology to find the same things or the same terminology to find different things </li></ul>
  5. 6. The weight of expectation Nearly half (47%) of internet users spend over 30% of their time online searching. (Harvest Digital) ‘ Users accustomed to consumer Web search are…unhappy with the meagre, Web-style keyword search tools. In a business environment, sifting through an endless, flat list of links to find the information you need is unacceptable’ (Exalead)
  6. 7. The solution
  7. 8. What we needed <ul><li>Good initial results </li></ul><ul><li>Different ways of filtering down </li></ul><ul><li>Search term suggestions </li></ul><ul><li>Custom features </li></ul><ul><li>Result manipulation </li></ul><ul><li>Flexibility </li></ul><ul><li>Speed </li></ul><ul><li>Value for money </li></ul>
  8. 9. Good initial results Different ways of filtering content Search term suggestions Custom features Result manipulation Flexibility Speed Value for money <ul><li>The search Algorithm considers: </li></ul><ul><ul><li>The rarity of the query term within the content </li></ul></ul><ul><ul><li>Query density (no. query terms vs. non-query terms in the content) </li></ul></ul><ul><ul><li>Where the query term appears (e.g. in link text or title) </li></ul></ul><ul><ul><li>Plus many other factors! </li></ul></ul>
  9. 10. Good initial results Different ways of filtering content Search term suggestions Custom features Result manipulation Flexibility Speed Value for money
  10. 11. Good initial results Different ways of filtering content Search term suggestions Custom features Result manipulation Flexibility Speed Value for money
  11. 12. Good initial results Different ways of filtering content Search term suggestions Custom features Result manipulation Flexibility Speed Value for money Users rate results Featured items – linked to search terms Most popular items Search terms highlighted File type icons Section or Type shown
  12. 13. Good initial results Different ways of filtering content Search term suggestions Custom features Result manipulation Flexibility Speed Value for money
  13. 14. Good initial results Different ways of filtering content Search term suggestions Custom features Result manipulation Flexibility Speed Value for money <ul><li>Admin console </li></ul><ul><li>Help desk </li></ul><ul><li>Taken indexing off main servers </li></ul>
  14. 15. Success! <ul><li>Month Queries No. clicks % clicks Featured page clicks </li></ul><ul><li>on results on results </li></ul><ul><li>Dec 09 24,010 5354 22% 54 </li></ul><ul><li>Jan 10 35,814 9843 28% 133 </li></ul><ul><li>Feb 10 34,241 17,700 52% 148 </li></ul>

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