Squiz - Trends in Web Experience Management

Web Experience Management in 2011
Edinburgh, 18 th May 2011
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Agenda
Introduction to Squiz
Hot Topics for WEM
The Squiz Suite
Open Source evolution
Live Demo!
Q & A
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Stuart Hurst – Regional Manager
Guy Outram – Consultant
Alister Cattell – Pre Sales Manager

Who are Squiz:
Founded in Sydney 1998
UK since 2003
Scotland since 2009
Open Source since day one
100% Debt free
Global presence – 9 offices, 250+ staff
Our Business: Service
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Squiz has over 1,200 clients in various sectors including:
Government
Not-for-Profit
Higher Education
Publishing
Corporate
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Squiz provide solutions for:
Web
Intranet
Extranet
Portal
Search

Agenda
Introduction to Squiz
Hot Topics for WEM
The Squiz Suite
Open Source evolution
Live Demo!
Q & A
>

Five areas which will affect you:
Mobile Web
Contextual Content
Social Media
Analytics
Cloud Computing
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1. Mobile Web
“ By 2013, mobile phones will overtake PCs as the most common web access device”
Gartner 2010
Estimated only .2% of websites are optimised for mobile.
Do you need to worry? Questions to ask:
Location based services?
Information to people who are away from a computer?
Organisational charter to disseminate information?
Does your website involve immediate calls-to-action?
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1. Mobile Web
Meet your users’ needs as quickly as possible
Simplify your navigation
Use mobile friendly page layouts
Detect & Redirect
Responsive Design!
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2. Contextual Content
Contextual content = relevant content
Content presented to the user in a timely way, to help them complete their tasks
‘ Context’ could mean:
Device
Even OS – Skype example
Location
Language
New vs Existing customer
Keyword search terms
Browsing path
Different stakeholders - intranet
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2. Contextual Content
If these contexts are relevant, investigate.
Consider your organisational processes - management of multiple content, workflows.
Consider different ways to approach contextual delivery – e.g search
Victoria & Albert Museum
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3. Social Media
What is Social Media?
Polling indicates that 93% of social media users expect organisations to have a social media presence .
First rule of Social Media:
Doing it badly has potential to do more damage than not doing it at all!
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3. Social Media
Questions to ask:
Do your customers use social media sites?
Which ones?
Why – what makes those sites popular?
What are your competitors doing?
Are users already discussing your company on social media? Good or bad?
Choose your Social Media strategy and tools to meet your organisational goals.
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4. Web Analytics
The Web is changing. What worked in 2006 won’t work now.
What will work?
Use your Analytics to inform you
Engage, listen and learn from your users
Web Analytics are key to completing the web experience management loop
Everyone has analytics. But not enough people use analytics.
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4. Web Analytics
Using Analytics.
Put your analytics data in front of the people who will gain the most from it.
Employ A/B testing to improve conversion
Set goals for your site, track effectiveness
Web analytics become a foundation for your organisations strategic objectives.
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5. Cloud Delivery
Innovation driving down costs and improving efficiency
Shifting to the cloud:
Enables rapid deployment
Cost savings
Improved reliability and uptime
Flexibility and scalability
Easy upgrades and global support
Removes potential IT bottlenecks
Snapshots for testing
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5. Cloud Delivery
Squiz Suite Private Cloud
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Five areas which will affect you:
Mobile Web
Contextual Content
Social Media
Analytics
Cloud Computing
>

Questions?
Demo!
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