Your SlideShare is downloading. ×
Squiz and Funnelback Scotland Seminar May 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Squiz and Funnelback Scotland Seminar May 2013

1,051
views

Published on

This is the presentation from the Squiz and Funnelback Scotland Seminar in May 2013. We discussed the latest key trends in web experience management and search , including responsive web design, …

This is the presentation from the Squiz and Funnelback Scotland Seminar in May 2013. We discussed the latest key trends in web experience management and search , including responsive web design, social media and content - all illustrated with case study success stories.

For more info please do contact us at: http://www.squiz.net/uk/contact

Published in: Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,051
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. WelcomeSquizandFunnelbackScotlandSeminar15.05.2013#squizseminar
  • 2. Funnelback*UK**!Ma$!Taylor!@ma$letaylor!!
  • 3. Agenda*  Introduc3on!to!Funnelback!  Op3mising!your!online!channel,!with!search!  What’s!this!Big!Data!thing?!
  • 4. Introduc4on*to*Funnelback*  1991!–!CSIRO!and!David!Hawking!  1999!–!Australian!Na3onal!University!(ANU)!  2009!–!Squiz!!  2009!–!Funnelback!UK!  Funnelback!is!a!featureWrich!search!solu3on!for!both!websites!and!the!enterprise!!
  • 5. Introduc4on*to*Funnelback*  Spelling!sugges3ons!!  Query!autoWcomple3on!!  Structured!sugges3ons!!  Explore!!  Mobile!Search!!  Faceted!naviga3on!  Contextual!naviga3on!!  Content!Op3miser!!  Text!miner!!  Query!blending!  Federa3on!
  • 6. 5!!
  • 7. Introduc4on*to*Funnelback** *What’s*important*to*us*  Delivering!successful!search!implementa3ons!– Informa3on/data!– Personas!– Journeys!!!  Ge`ng!every!person!to!their!result!quicker!  Whilst!crea3ng!an!excellent!search!experience!!
  • 8. Channel*op4misa4on **!  Promo4ng*your!brand!and!corporate!iden3ty!  Enhancing!the!UX,!with!personalisa3on!  Displaying!in!any!device!  Using*Analy3cs,!for!constant!improvements!
  • 9. Brand*and*corporate*iden4ty*  Doesn’t!happen!by!accident,!across!any!industry!!  A!huge!amount!of!effort!is!put!into!ge`ng!this!right!
  • 10. UX*and*personalisa4on*  “Site!naviga3on!is!not!flexible!and!is!wri$en!for!a!single!classifica3on”!  But!search!is!driven!by!the!searcher!  E.g.!Bank!West!–!75%!of!all!searchers!now!click!through!the!Advanced!Auto!Complete!!
  • 11. Device*agnos4c*  Why!does!it!ma$er?!!
  • 12. Mobile*specifically*  What!are!the!challenges!for!search?!  Diversity!of!search!queries!is!less!on!a!mobile!  It’s!harder!to!type!on!a!mobile!  Low!explora3on!rate!on!a!mobile!
  • 13. Device*op4ons*for*success*!  Responsive!design!!  Smart!phone!app!  Tap!UX!
  • 14. www.beds.ac.uk*
  • 15. www.visitnsw.com*
  • 16. Analy4cs*for*improvement*  What!is!being!searched!for?!!  What!is!returning!zero!results?!  Do!we!need!best!bets?!  Do!we!need!to!setup!synonyms?!  Where!are!our!searchers!searching!from?!  Can!we!now!complete!the!whole!user!journey?!!
  • 17. Analy4cs*for*improvement*  Automa3c!pa$ern!analysis!–!query!spikes!
  • 18. ”Web)pages)want)to)be)found.)The)same)can’t)always)be)said)of)enterprise)content.")
  • 19. Hermes!Investment!Bank!!• !Life3me!of!fund!data!• !100’s!millions!of!data!points!• *Complex!analy3cs!*
  • 20. 22!Internal*Search*
  • 21. Making*Big*Data*Search*Work*  50,000!European!companies!with!over!4,000!employees!  Only!a!small!%!have!a!Search!solu3on!  It’s!not!working!–!why?!!  Over!reliance!on!the!technology!!  Should!be!about!the!people!and!the!informa3on!
  • 22. Making*Your*Search*Work** * *in*your*Enterprise*  Funnelback!can!connect*  search!across!mul3ple!repositories!  Funnelback!can!locate*  search!using!specific!query!strings!  Funnelback!can!parse*  find!‘other’!file!types!  Provide!ways!to!unlock*the*value*in!your!informa4on*and*humanise*it,!making!every!result!personal!to!the!searcher!
  • 23. !!!> 1!Hot Topics in Web Experience Management!!!
  • 24. > 2!Hot topics in Web ExperienceManagementWeb Experience Management?1.  Managing Content — CMS•  Publishing, workflow, content re-use, etc. Stillappropriate. But we’re all maturing.2.  Managing Experiences•  Understanding your users•  Delivering your business value, online.
  • 25. > 3!Hot topics in Web ExperienceManagement>  Mobile>  Personalisation>  Interoperability>  Analytics>  Social>  Cloud
  • 26. > 4!The mobile challenge>  WEB101 - Don t make me think!!!>  Users need to be able to use your site>  Less screen space, even more important— work through the actions you wantthem to do. Or that they want to do.>  Maintain this user experience across arange of devices.>  Without killing your content team.
  • 27. > 5!The Mobile Web?>  There is no mobile web
  • 28. > 6!Mobile: Responsive Design
  • 29. > 7!Personalisation>  Your web experience is not a brochure.>  It is not a ‘dumb terminal’>  We can understand information about avisitor — their ‘context’ when they are onyour site>  By understanding their context, we canprovide more relevant content to them>  Contextual content = relevant content
  • 30. > 8!Personalisation>  Relevant content helps users, in a timelyway, to help them complete their tasks>  Context awareness can understand:-  Language-  Location-  Device-  New or returning visitor-  Existing customer-  Google keyword search-  Referring site-  Previous behaviour / purchases-  Browsing path
  • 31. > 9!Personalisation drives action>  Successful WEM isn’t about prettypictures — its about simplicity.>  If you search for something, you expectrelevant results.>  Failure to account for the context of theuser is a missed opportunity to help meetyour goals
  • 32. > 10!Interoperability>  Your online channel will no longer work inisolation.>  Key to successful integration is the abilityto connect to to your backend systems.-  Lead generation-  Customer service-  Data-  3rd parties-  Cloud Services-  …>  Integral to a successful WEM strategy
  • 33. > 11!Interoperability
  • 34. > 12!Social Media>  Social networking has becomethe world’s most popular onlineactivity>  There are more Facebook usersthan Buddhists>  More £££ - but what is the ROI?Tweets, Likes, Followers?
  • 35. > 13!Social Media>  Social Media is powerful.>  BUT. You need the web presenceto drive traffic to from yoursocial activity.-  What will people do when they clickthrough?-  Can you deliver the promise?-  Is you site mobile ready (many socialnetworks have over 50% of traffic frommobile users)>  As an organisation social mediais just one channel in your questto meet your goals.
  • 36. > 14!AnalyticsData! Analysis!Educated!Ac0on!More!Effec0ve!Website!Be9er!Business!Outcomes!
  • 37. > 15!Analytics enablesOptimisation> Optimisation is the loop ofconstant improvement.> It is the understanding of sitebehaviour and using this toincrease your success.> Without this, you are onlydoing half the job!> Everyone has analytics. Butnot enough people useanalytics
  • 38. > 16!
  • 39. > 17!The Cloud>  WEM is about innovating, adapting andimproving.>  Deploy fast, and agile on a cloudinfrastructure>  Removes the barriers to entry
  • 40. > 18!The Hot Topics for WEM>  Key takeaways…-  Plan for the mobile evolution, now.-  Understand your users, think about what usefulpersonalisation looks like-  What are your business critical systems? Howwould you deliver these to customers?-  Ensure your online channel connects with yoursocial activity-  Optimise, Optimise, Optimise-  Understand how Cloud can help you deliver
  • 41. > 19!Thanks for your attention!Tweet us at@squizuk and@funnelbackuk