Search Experience Management - Online Information Presentation by Matt Taylor

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Website search is a powerful contributor to user experience. Search applications can be used to deliver dynamic, personalised content and effective website search can dramatically increase conversions.

This talk presents a number of techniques for successful website search, illustrated with case study demonstrations from the University of Salford, Skype, UCL and more.

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Search Experience Management - Online Information Presentation by Matt Taylor

  1. 1. 1
  2. 2.  Matt Taylor, Funnelback UK mtaylor@funnelback.com @mattletaylor 2
  3. 3. agenda 3
  4. 4. introduction to FB 4
  5. 5. introduction to FBsem – what is it? 5
  6. 6. introduction to FBsem – what is it?success techniques 6
  7. 7. introduction to FB 7
  8. 8.  CSIRO research project - 20 years in dev Advanced technology ◦ Ranking algorithm ◦ Contextual navigation ◦ Early binding lock/key ◦ Fine Tune algorithm Rapid customisation Search any system Professor David Hawking 8
  9. 9. sem – what is it? 9
  10. 10.  “More than half measure ROI through incr eased site usage, while 43% benchmark a ccording to increased sales.”  Econsultancy Site Search Survey Report 10
  11. 11. Monetisation of site Funnelback Best Bet feature Context aware results Personalised, targeted contentA better search experience speeds up decision making and speed to purchase 11
  12. 12.  Searchers are successful in finding what they seek 50% of the time or less. ◦ 2001, IDC, “Quantifying Enterprise Search” More than half cannot find the information they need using their Enterprise search system ◦ 2011, MindMetre/SmartLogic, “Mind the Enterprise Search Gap” 12
  13. 13.  Virtual deployment 3 million documents and counting Full disaster recovery in <10 minutes Intelligently aggregating several systems 1000‟s of websites Research database Documentum SharePoint 13
  14. 14.  “Search-based applications … deliver a purpose-designed user interface tailored to support a particular task or workflow.” ◦ 2010 how IDC describes search-based applications 14
  15. 15. Courses are a Universities „product‟ A separation between course and website results Funnelback crawling website and databases Presenting „compare the market‟ for coursesA better search experience speeds up decision making and speed to purchase 15
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  17. 17.  Engage through a curated and intuitive journey Bring simplicity to chaos Provide human sensibilities during the process Create an emotional bond through search intimacy Design must touch every aspect of the UX 17
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  20. 20. success techniques 20
  21. 21.  Gain a true understanding of the problem Breaking it down into small „chunks‟ Delivering in phases Iterative testing throughout 21
  22. 22.  Combining Funnelback‟s advanced technology ◦ Query blending of the results set ◦ Fine tune With advanced design To create enviable navigation paths ◦ Advanced auto-complete ◦ Faceted navigation ◦ Context aware results 22
  23. 23.  The biggest challenge is often normalising results from many systems into one result set Is not straightforward Is not solved via a big-bang approach Requires a lot of planning Requires significant input from the data‟s owner But…….it can be successful 23
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  27. 27.  Matt Taylor, Funnelback UK mtaylor@funnelback.com @mattletaylor 27

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