Hot Topics in Web Experience Management - Squiz Seminar May 2013

  • 765 views
Uploaded on

This event was held on Wednesday, May 1st at Cheyneygates, Westminster Abbey. It discusses the latest key trends in web experience management, including responsive web design, social media and content …

This event was held on Wednesday, May 1st at Cheyneygates, Westminster Abbey. It discusses the latest key trends in web experience management, including responsive web design, social media and content - all illustrated with case study success stories.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
765
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1.      > 1 Hot Topics in Web Experience ManagementLondon, 1st May 2013
  • 2. > 2 Welcome!>  Introduction to Squiz>  Hot Topics in Web ExperienceManagement>  Coffee & Networking>  Live Demo — Edit+>  Q & A""Alister Cattell – Sales & Marketing Manager""Darryl Hannah – Enterprise Sales Consultant"""
  • 3. > 3 Who are Squiz:>  Founded in 1998>  Global presence — 9 offices, 240+ staff-  UK since 2003>  Our Business: Engaging People!>  Analyst recognised-  Gartner WCMS Magic Quadrant-  OVUM Decision Matrix — Market leader
  • 4. > 3 What Squiz do:
  • 5. > 5 Hot topics in Web ExperienceManagementWeb Experience Management?1.  Managing Content — CMS•  Publishing, workflow, content re-use, etc. Stillappropriate. But we’re all maturing.2.  Managing Experiences•  Understanding your users•  Delivering your business value, online.
  • 6. > 6 Hot topics in Web ExperienceManagement>  Mobile>  Personalisation>  Interoperability>  Analytics>  Social>  Cloud
  • 7. > 7 Mobile: Why it Matters
  • 8. > 8 The mobile challenge>  WEB101 - Don’t make me think!!!>  Users need to be able to use your site>  Less screen space, even more important— work through the actions you wantthem to do. Or that they want to do.>  Maintain this user experience across arange of devices.>  Without killing your content team.
  • 9. > 9 The Mobile Web?>  There is no ‘mobile web’
  • 10. > 10
  • 11. > 11 Mobile: Responsive Design
  • 12. > 12 Personalisation>  Your web experience is not a brochure.>  It is not a ‘dumb terminal’>  We can understand information about avisitor — their ‘context’ when they are onyour site>  By understanding their context, we canprovide more relevant content to them>  Contextual content = relevant content
  • 13. > 13 Personalisation>  Relevant content helps users, in a timelyway, to help them complete their tasks>  Context awareness can understand:-  Language-  Location-  Device-  New or returning visitor-  Existing customer-  Google keyword search-  Referring site-  Previous behaviour / purchases-  Browsing path
  • 14. > 14 Personalisation drives action>  Successful WEM isn’t about prettypictures — its about simplicity.>  If you search for something, you expectrelevant results.>  Failure to account for the context of theuser is a missed opportunity to help meetyour goals
  • 15. > 15 Interoperability>  Your online channel will no longer work inisolation.>  Key to successful integration is the abilityto connect to to your backend systems.-  Lead generation-  Customer service-  Data-  3rd parties-  Cloud Services-  …>  Integral to a successful WEM strategy
  • 16. > 16 Interoperability
  • 17. > 17 Social Media>  Social networking has becomethe world’s most popular onlineactivity>  There are more Facebook usersthan Buddhists>  More £££ - but what is the ROI?Tweets, Likes, Followers?
  • 18. > 18 Social Media>  Social Media is powerful.>  BUT. You need the web presenceto drive traffic to from yoursocial activity.-  What will people do when they clickthrough?-  Can you deliver the promise?-  Is you site mobile ready (many socialnetworks have over 50% of traffic frommobile users)>  As an organisation social mediais just one channel in your questto meet your goals.
  • 19. > 19
  • 20. > 20 AnalyticsData   Analysis  Educated  Ac0on  More  Effec0ve  Website  Be9er  Business  Outcomes  
  • 21. > 21 Analytics enablesOptimisation> Optimisation is the loop ofconstant improvement.> It is the understanding of sitebehaviour and using this toincrease your success.> Without this, you are onlydoing half the job!> Everyone has analytics. Butnot enough people useanalytics
  • 22. > 22
  • 23. > 23 The Cloud>  WEM is about innovating, adapting andimproving.>  Deploy fast, and agile on a cloudinfrastructure>  Removes the barriers to entry
  • 24. > 24 The Hot Topics for WEM>  Key takeaways…-  Plan for the mobile evolution, now.-  Understand your users, think about what usefulpersonalisation looks like-  What are your business critical systems? Howwould you deliver these to customers?-  Ensure your online channel connects with yoursocial activity-  Optimise, Optimise, Optimise-  Understand how deploying on the Cloud removesyesterdays technology concerns
  • 25. > 25 Thank you!If you have more questions please contact us by emailingsales@squiz.co.uk