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Hot Topics in Web Experience Management - Squiz Seminar May 2013
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Hot Topics in Web Experience Management - Squiz Seminar May 2013


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This event was held on Wednesday, May 1st at Cheyneygates, Westminster Abbey. It discusses the latest key trends in web experience management, including responsive web design, social media and content …

This event was held on Wednesday, May 1st at Cheyneygates, Westminster Abbey. It discusses the latest key trends in web experience management, including responsive web design, social media and content - all illustrated with case study success stories.

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  • 1.      > 1 Hot Topics in Web Experience ManagementLondon, 1st May 2013
  • 2. > 2 Welcome!>  Introduction to Squiz>  Hot Topics in Web ExperienceManagement>  Coffee & Networking>  Live Demo — Edit+>  Q & A""Alister Cattell – Sales & Marketing Manager""Darryl Hannah – Enterprise Sales Consultant"""
  • 3. > 3 Who are Squiz:>  Founded in 1998>  Global presence — 9 offices, 240+ staff-  UK since 2003>  Our Business: Engaging People!>  Analyst recognised-  Gartner WCMS Magic Quadrant-  OVUM Decision Matrix — Market leader
  • 4. > 3 What Squiz do:
  • 5. > 5 Hot topics in Web ExperienceManagementWeb Experience Management?1.  Managing Content — CMS•  Publishing, workflow, content re-use, etc. Stillappropriate. But we’re all maturing.2.  Managing Experiences•  Understanding your users•  Delivering your business value, online.
  • 6. > 6 Hot topics in Web ExperienceManagement>  Mobile>  Personalisation>  Interoperability>  Analytics>  Social>  Cloud
  • 7. > 7 Mobile: Why it Matters
  • 8. > 8 The mobile challenge>  WEB101 - Don’t make me think!!!>  Users need to be able to use your site>  Less screen space, even more important— work through the actions you wantthem to do. Or that they want to do.>  Maintain this user experience across arange of devices.>  Without killing your content team.
  • 9. > 9 The Mobile Web?>  There is no ‘mobile web’
  • 10. > 10
  • 11. > 11 Mobile: Responsive Design
  • 12. > 12 Personalisation>  Your web experience is not a brochure.>  It is not a ‘dumb terminal’>  We can understand information about avisitor — their ‘context’ when they are onyour site>  By understanding their context, we canprovide more relevant content to them>  Contextual content = relevant content
  • 13. > 13 Personalisation>  Relevant content helps users, in a timelyway, to help them complete their tasks>  Context awareness can understand:-  Language-  Location-  Device-  New or returning visitor-  Existing customer-  Google keyword search-  Referring site-  Previous behaviour / purchases-  Browsing path
  • 14. > 14 Personalisation drives action>  Successful WEM isn’t about prettypictures — its about simplicity.>  If you search for something, you expectrelevant results.>  Failure to account for the context of theuser is a missed opportunity to help meetyour goals
  • 15. > 15 Interoperability>  Your online channel will no longer work inisolation.>  Key to successful integration is the abilityto connect to to your backend systems.-  Lead generation-  Customer service-  Data-  3rd parties-  Cloud Services-  …>  Integral to a successful WEM strategy
  • 16. > 16 Interoperability
  • 17. > 17 Social Media>  Social networking has becomethe world’s most popular onlineactivity>  There are more Facebook usersthan Buddhists>  More £££ - but what is the ROI?Tweets, Likes, Followers?
  • 18. > 18 Social Media>  Social Media is powerful.>  BUT. You need the web presenceto drive traffic to from yoursocial activity.-  What will people do when they clickthrough?-  Can you deliver the promise?-  Is you site mobile ready (many socialnetworks have over 50% of traffic frommobile users)>  As an organisation social mediais just one channel in your questto meet your goals.
  • 19. > 19
  • 20. > 20 AnalyticsData   Analysis  Educated  Ac0on  More  Effec0ve  Website  Be9er  Business  Outcomes  
  • 21. > 21 Analytics enablesOptimisation> Optimisation is the loop ofconstant improvement.> It is the understanding of sitebehaviour and using this toincrease your success.> Without this, you are onlydoing half the job!> Everyone has analytics. Butnot enough people useanalytics
  • 22. > 22
  • 23. > 23 The Cloud>  WEM is about innovating, adapting andimproving.>  Deploy fast, and agile on a cloudinfrastructure>  Removes the barriers to entry
  • 24. > 24 The Hot Topics for WEM>  Key takeaways…-  Plan for the mobile evolution, now.-  Understand your users, think about what usefulpersonalisation looks like-  What are your business critical systems? Howwould you deliver these to customers?-  Ensure your online channel connects with yoursocial activity-  Optimise, Optimise, Optimise-  Understand how deploying on the Cloud removesyesterdays technology concerns
  • 25. > 25 Thank you!If you have more questions please contact us by