451 Group: Future Of Web Content Management - Open Source CMS

The Future of Web Content Management… …and the rise of open source Kathleen Reidy, Senior Analyst, Enterprise Software June 17, 2009 • Tribeca Grand Hotel • New York City Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

About The 451 Group • Independent technology industry analyst company • Focused on the business of enterprise IT innovation • 700+ customers across • Vendors • Investors (150 VCs and 80 Investment Banks) • Service-providers (SIs, consulting, etc.) • End users • Offices in New York (HQ), Boston, London, SF • 80+ total employees w/ 35+ analysts Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

451 CAOS Research Service • Commercial Adoption of Open Source (CAOS) • The impact of open source on software vendors, end users, and investors • 451 CAOS Reports = comprehensive ‘big-idea’ reports • 451 CAOS Analyst Access = advisory interaction with 451 open source analysts • 451 CAOS Insight Update = e-mail with links to recent 451 open source research • 451 CAOS Theory = a blog for the enterprise open source community • 451 CAOS podcast = bi-weekly podcast with analysis of key current marketplace developments • 451 CAOS Links live = latest news and views @caostheory Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

Agenda • WCM market overview & trends • Open source WCM adoption • What makes open source different? • Recommendations Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

WCM Market Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

WCM Market Today • Recent consolidation at the high end • Market is still vibrant… • …though fragmented… • …and distinct from other areas of ECM • No large vendors dominate • More options than ever – Open source – SaaS Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

WCM Product Trends - Today Expanding definition Experience management, optimization, analytics, of “WCM” conversion etc. Not a lot of differentiation in core CMS. More focus on sales Finally, some real improvements in usability, more to marketers integration, move to “suites.” Impact of social Better support for user-generated content and some software community tools – early days. Focus on easing Deployment tools, just-in-time publishing. publishing process Multi-lingual, multi- Better support across products, not just specialists. site Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

WCM Product Trends - Tomorrow Online marketing More real options, driven in part by market suites consolidation & organic product growth. More technical Other content tools (like document output) and integration other systems – CRM, most notably. And process Compliance and information governance, quality, alignment monitoring. Social software is de Support for user-generated content part of facto standard feature set. Not revolutionary. Traditional, on-prem SaaS and open source. no longer standard Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

WCM Vendor Landscape Autonomy Interwoven Oracle High-end, enterprise & Vignette FatWire Software platform plays Day Software Clickability IBM Jahia Alfresco Open Text SDL Tridion eZ Systems Squiz Microsoft Alterian Magnolia Hippo Large / upper Percussion Software mid-market EPiServer Sitecore DotNetNuke Paperthin Ektron Acquia/Drupal Crownpeak Technologies Mass mid-market Lyris & SMBs Ingeniux Hannon Hill open source Infrastructure Computing for the Enterprise Summit software-as-a-service 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

They’re Coming to America Squiz 1998 200 - GPL v3/support Sydney NYC and services (pending) Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

What’s behind this? • Following customers • Fueled by growth in Europe • Some outside funding • More acceptance of open source generally • And in content management specifically – The Alfresco effect – More commercial options – Less “about” open source – just competitive Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

Opportunities for WCM OSS in US • More acceptance / options in WCM than other areas of ECM • Perceived cost savings • Commercial vendors in US • Market consolidation • Multi-site / multi-lingual • …but maybe not .NET shops… Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

Open Source – is it CAOS? Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

Open source today • It’s everywhere! • Disruptive force in the software industry • Knowledge and comfort-level expansion • Adoption is increasing dramatically • It’s still largely a cost-reduction story • But not the only one… Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

Open source adoption drivers Source: The 451 Group. Cost Conscious: A practical guide for understanding and calculating the financial benefits of open source for enterprise IT projects Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

“Open source” is not a business model How do vendors generate revenue from open source software? Published: October 2008 Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

OSS is a business tactic • There is no single business model that defines open source vendors • Most vendors are taking a hybrid approach to development and/or licensing • Vendors use both open source and proprietary development and licensing models to maximize opportunities for revenue and profit • Open source is a business tactic, not a business model Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

Open source vendor revenue strategies Source: The 451 Group. Open Source is Not a Business Model: How Vendors Generate Revenue from Open Source Software Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

Categorizing open source Software license choice • Terms and restrictions of open source license • Development model • Vendor vs. community • Vendor licensing strategy • Commercial vs. open source • Dual license • Revenue triggers • How does the vendor make $$? Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

What this means Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

Open source in WCM • Big difference between open source projects and companies • Active community vs. active vendor – Pros and cons – Project fit • Understand the model – Open source core vs. dual license etc. – And the revenue trigger – support vs. services Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

Recommendations • WCM is vibrant – not a subset of ECM • Lots of vendors innovating • Open source is part of that • Viable option in WCM • Understand the differences, pros & cons Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

Thank you! Kathleen Reidy Senior Analyst, Enterprise Software Email: kathleen.reidy@the451group.com Phone: 617-261-0655 Twitter: @kreidy @caostheory Web: http://www.the451group.com/ Blogs: http://blogs.the451group.com/ information_management/ http://blogs.the451group.com/opensource/ Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

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