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The Future of Web Content Management…
…and the rise of open source
Kathleen Reidy, Senior Analyst, Enterprise Software



...
About The 451 Group
•  Independent technology industry analyst company
•  Focused on the business of enterprise IT innovat...
451 CAOS Research Service
•  Commercial Adoption of Open Source (CAOS)
•  The impact of open source on software vendors, e...
Agenda

•  WCM market overview & trends
•  Open source WCM adoption
•  What makes open source different?
•  Recommendation...
WCM Market




    Infrastructure Computing for the Enterprise Summit
18 September 2008 • The Mirage Hotel • Las Vegas, Ne...
WCM Market Today
•  Recent consolidation at the high end
•  Market is still vibrant…
•  …though fragmented…
•  …and distin...
WCM Product Trends - Today
Expanding definition            Experience management, optimization, analytics,
of “WCM”       ...
WCM Product Trends - Tomorrow
Online marketing                More real options, driven in part by market
suites          ...
WCM Vendor Landscape
                          Autonomy Interwoven                            Oracle
   High-end,
 enterpr...
They’re Coming to America




Squiz   1998      200                 -            GPL v3/support     Sydney   NYC
         ...
What’s behind this?
•  Following customers
•  Fueled by growth in Europe
•  Some outside funding
•  More acceptance of ope...
Opportunities for WCM OSS in US
•  More acceptance / options in WCM than other
   areas of ECM
•  Perceived cost savings
•...
Open Source – is it CAOS?




    Infrastructure Computing for the Enterprise Summit
18 September 2008 • The Mirage Hotel ...
Open source today
• It’s everywhere!
• Disruptive force in the software industry
• Knowledge and comfort-level expansion
•...
Open source adoption drivers




Source: The 451 Group. Cost Conscious: A practical guide for understanding and calculatin...
Open source adoption drivers




Source: The 451 Group. Cost Conscious: A practical guide for understanding and calculatin...
“Open source” is not a business model

   How do vendors
   generate revenue
   from open source
   software?


   Publish...
OSS is a business tactic

•  There is no single business model that defines open source
   vendors

•  Most vendors are ta...
Open source vendor revenue strategies




Source: The 451 Group. Open Source is Not a Business Model: How Vendors Generate...
Categorizing open source
Software license choice
  •  Terms and restrictions of open source license
•  Development model
 ...
What this means




    Infrastructure Computing for the Enterprise Summit
18 September 2008 • The Mirage Hotel • Las Vega...
Open source in WCM
•  Big difference between open source projects
   and companies
•  Active community vs. active vendor
 ...
Recommendations
•  WCM is vibrant – not a subset of ECM
•  Lots of vendors innovating
•  Open source is part of that
•  Vi...
Thank you!

 Kathleen Reidy
 Senior Analyst, Enterprise Software

 Email: kathleen.reidy@the451group.com
 Phone: 617-261-0...
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451 Group: Future Of Web Content Management - Open Source CMS

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Presentation on The Future of Web Content Management including the rise of Open Source CMS by Kathleen Reidy, Senior Analyst, Enterprise Software for The 451 Group.

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Transcript of "451 Group: Future Of Web Content Management - Open Source CMS"

  1. 1. The Future of Web Content Management… …and the rise of open source Kathleen Reidy, Senior Analyst, Enterprise Software June 17, 2009 • Tribeca Grand Hotel • New York City Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  2. 2. About The 451 Group •  Independent technology industry analyst company •  Focused on the business of enterprise IT innovation •  700+ customers across •  Vendors •  Investors (150 VCs and 80 Investment Banks) •  Service-providers (SIs, consulting, etc.) •  End users •  Offices in New York (HQ), Boston, London, SF •  80+ total employees w/ 35+ analysts Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  3. 3. 451 CAOS Research Service •  Commercial Adoption of Open Source (CAOS) •  The impact of open source on software vendors, end users, and investors •  451 CAOS Reports = comprehensive ‘big-idea’ reports •  451 CAOS Analyst Access = advisory interaction with 451 open source analysts •  451 CAOS Insight Update = e-mail with links to recent 451 open source research •  451 CAOS Theory = a blog for the enterprise open source community •  451 CAOS podcast = bi-weekly podcast with analysis of key current marketplace developments •  451 CAOS Links live = latest news and views @caostheory Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  4. 4. Agenda •  WCM market overview & trends •  Open source WCM adoption •  What makes open source different? •  Recommendations Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  5. 5. WCM Market Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  6. 6. WCM Market Today •  Recent consolidation at the high end •  Market is still vibrant… •  …though fragmented… •  …and distinct from other areas of ECM •  No large vendors dominate •  More options than ever – Open source – SaaS Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  7. 7. WCM Product Trends - Today Expanding definition Experience management, optimization, analytics, of “WCM” conversion etc. Not a lot of differentiation in core CMS. More focus on sales Finally, some real improvements in usability, more to marketers integration, move to “suites.” Impact of social Better support for user-generated content and some software community tools – early days. Focus on easing Deployment tools, just-in-time publishing. publishing process Multi-lingual, multi- Better support across products, not just specialists. site Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  8. 8. WCM Product Trends - Tomorrow Online marketing More real options, driven in part by market suites consolidation & organic product growth. More technical Other content tools (like document output) and integration other systems – CRM, most notably. And process Compliance and information governance, quality, alignment monitoring. Social software is de Support for user-generated content part of facto standard feature set. Not revolutionary. Traditional, on-prem SaaS and open source. no longer standard Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  9. 9. WCM Vendor Landscape Autonomy Interwoven Oracle High-end, enterprise & Vignette FatWire Software platform plays Day Software Clickability IBM Jahia Alfresco Open Text SDL Tridion eZ Systems Squiz Microsoft Alterian Magnolia Hippo Large / upper Percussion Software mid-market EPiServer Sitecore DotNetNuke Paperthin Ektron Acquia/Drupal Crownpeak Technologies Mass mid-market Lyris & SMBs Ingeniux Hannon Hill open source Infrastructure Computing for the Enterprise Summit software-as-a-service 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  10. 10. They’re Coming to America Squiz 1998 200 - GPL v3/support Sydney NYC and services (pending) Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  11. 11. What’s behind this? •  Following customers •  Fueled by growth in Europe •  Some outside funding •  More acceptance of open source generally •  And in content management specifically – The Alfresco effect – More commercial options – Less “about” open source – just competitive Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  12. 12. Opportunities for WCM OSS in US •  More acceptance / options in WCM than other areas of ECM •  Perceived cost savings •  Commercial vendors in US •  Market consolidation •  Multi-site / multi-lingual •  …but maybe not .NET shops… Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  13. 13. Open Source – is it CAOS? Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  14. 14. Open source today • It’s everywhere! • Disruptive force in the software industry • Knowledge and comfort-level expansion • Adoption is increasing dramatically • It’s still largely a cost-reduction story • But not the only one… Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  15. 15. Open source adoption drivers Source: The 451 Group. Cost Conscious: A practical guide for understanding and calculating the financial benefits of open source for enterprise IT projects Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  16. 16. Open source adoption drivers Source: The 451 Group. Cost Conscious: A practical guide for understanding and calculating the financial benefits of open source for enterprise IT projects Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  17. 17. “Open source” is not a business model How do vendors generate revenue from open source software? Published: October 2008 Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  18. 18. OSS is a business tactic •  There is no single business model that defines open source vendors •  Most vendors are taking a hybrid approach to development and/or licensing •  Vendors use both open source and proprietary development and licensing models to maximize opportunities for revenue and profit •  Open source is a business tactic, not a business model Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  19. 19. Open source vendor revenue strategies Source: The 451 Group. Open Source is Not a Business Model: How Vendors Generate Revenue from Open Source Software Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  20. 20. Categorizing open source Software license choice •  Terms and restrictions of open source license •  Development model •  Vendor vs. community •  Vendor licensing strategy •  Commercial vs. open source •  Dual license •  Revenue triggers •  How does the vendor make $$? Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  21. 21. What this means Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  22. 22. Open source in WCM •  Big difference between open source projects and companies •  Active community vs. active vendor – Pros and cons – Project fit •  Understand the model – Open source core vs. dual license etc. – And the revenue trigger – support vs. services Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  23. 23. Recommendations •  WCM is vibrant – not a subset of ECM •  Lots of vendors innovating •  Open source is part of that •  Viable option in WCM •  Understand the differences, pros & cons Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  24. 24. Thank you! Kathleen Reidy Senior Analyst, Enterprise Software Email: kathleen.reidy@the451group.com Phone: 617-261-0655 Twitter: @kreidy @caostheory Web: http://www.the451group.com/ Blogs: http://blogs.the451group.com/ information_management/ http://blogs.the451group.com/opensource/ Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
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