451 Group: Future Of Web Content Management - Open Source CMS

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Presentation on The Future of Web Content Management including the rise of Open Source CMS by Kathleen Reidy, Senior Analyst, Enterprise Software for The 451 Group.

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451 Group: Future Of Web Content Management - Open Source CMS

  1. 1. The Future of Web Content Management… …and the rise of open source Kathleen Reidy, Senior Analyst, Enterprise Software June 17, 2009 • Tribeca Grand Hotel • New York City Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  2. 2. About The 451 Group •  Independent technology industry analyst company •  Focused on the business of enterprise IT innovation •  700+ customers across •  Vendors •  Investors (150 VCs and 80 Investment Banks) •  Service-providers (SIs, consulting, etc.) •  End users •  Offices in New York (HQ), Boston, London, SF •  80+ total employees w/ 35+ analysts Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  3. 3. 451 CAOS Research Service •  Commercial Adoption of Open Source (CAOS) •  The impact of open source on software vendors, end users, and investors •  451 CAOS Reports = comprehensive ‘big-idea’ reports •  451 CAOS Analyst Access = advisory interaction with 451 open source analysts •  451 CAOS Insight Update = e-mail with links to recent 451 open source research •  451 CAOS Theory = a blog for the enterprise open source community •  451 CAOS podcast = bi-weekly podcast with analysis of key current marketplace developments •  451 CAOS Links live = latest news and views @caostheory Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  4. 4. Agenda •  WCM market overview & trends •  Open source WCM adoption •  What makes open source different? •  Recommendations Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  5. 5. WCM Market Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  6. 6. WCM Market Today •  Recent consolidation at the high end •  Market is still vibrant… •  …though fragmented… •  …and distinct from other areas of ECM •  No large vendors dominate •  More options than ever – Open source – SaaS Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  7. 7. WCM Product Trends - Today Expanding definition Experience management, optimization, analytics, of “WCM” conversion etc. Not a lot of differentiation in core CMS. More focus on sales Finally, some real improvements in usability, more to marketers integration, move to “suites.” Impact of social Better support for user-generated content and some software community tools – early days. Focus on easing Deployment tools, just-in-time publishing. publishing process Multi-lingual, multi- Better support across products, not just specialists. site Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  8. 8. WCM Product Trends - Tomorrow Online marketing More real options, driven in part by market suites consolidation & organic product growth. More technical Other content tools (like document output) and integration other systems – CRM, most notably. And process Compliance and information governance, quality, alignment monitoring. Social software is de Support for user-generated content part of facto standard feature set. Not revolutionary. Traditional, on-prem SaaS and open source. no longer standard Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  9. 9. WCM Vendor Landscape Autonomy Interwoven Oracle High-end, enterprise & Vignette FatWire Software platform plays Day Software Clickability IBM Jahia Alfresco Open Text SDL Tridion eZ Systems Squiz Microsoft Alterian Magnolia Hippo Large / upper Percussion Software mid-market EPiServer Sitecore DotNetNuke Paperthin Ektron Acquia/Drupal Crownpeak Technologies Mass mid-market Lyris & SMBs Ingeniux Hannon Hill open source Infrastructure Computing for the Enterprise Summit software-as-a-service 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  10. 10. They’re Coming to America Squiz 1998 200 - GPL v3/support Sydney NYC and services (pending) Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  11. 11. What’s behind this? •  Following customers •  Fueled by growth in Europe •  Some outside funding •  More acceptance of open source generally •  And in content management specifically – The Alfresco effect – More commercial options – Less “about” open source – just competitive Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  12. 12. Opportunities for WCM OSS in US •  More acceptance / options in WCM than other areas of ECM •  Perceived cost savings •  Commercial vendors in US •  Market consolidation •  Multi-site / multi-lingual •  …but maybe not .NET shops… Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  13. 13. Open Source – is it CAOS? Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  14. 14. Open source today • It’s everywhere! • Disruptive force in the software industry • Knowledge and comfort-level expansion • Adoption is increasing dramatically • It’s still largely a cost-reduction story • But not the only one… Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  15. 15. Open source adoption drivers Source: The 451 Group. Cost Conscious: A practical guide for understanding and calculating the financial benefits of open source for enterprise IT projects Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  16. 16. Open source adoption drivers Source: The 451 Group. Cost Conscious: A practical guide for understanding and calculating the financial benefits of open source for enterprise IT projects Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  17. 17. “Open source” is not a business model How do vendors generate revenue from open source software? Published: October 2008 Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  18. 18. OSS is a business tactic •  There is no single business model that defines open source vendors •  Most vendors are taking a hybrid approach to development and/or licensing •  Vendors use both open source and proprietary development and licensing models to maximize opportunities for revenue and profit •  Open source is a business tactic, not a business model Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  19. 19. Open source vendor revenue strategies Source: The 451 Group. Open Source is Not a Business Model: How Vendors Generate Revenue from Open Source Software Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  20. 20. Categorizing open source Software license choice •  Terms and restrictions of open source license •  Development model •  Vendor vs. community •  Vendor licensing strategy •  Commercial vs. open source •  Dual license •  Revenue triggers •  How does the vendor make $$? Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  21. 21. What this means Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  22. 22. Open source in WCM •  Big difference between open source projects and companies •  Active community vs. active vendor – Pros and cons – Project fit •  Understand the model – Open source core vs. dual license etc. – And the revenue trigger – support vs. services Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  23. 23. Recommendations •  WCM is vibrant – not a subset of ECM •  Lots of vendors innovating •  Open source is part of that •  Viable option in WCM •  Understand the differences, pros & cons Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  24. 24. Thank you! Kathleen Reidy Senior Analyst, Enterprise Software Email: kathleen.reidy@the451group.com Phone: 617-261-0655 Twitter: @kreidy @caostheory Web: http://www.the451group.com/ Blogs: http://blogs.the451group.com/ information_management/ http://blogs.the451group.com/opensource/ Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada

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