451 Group: Future Of Web Content Management - Open Source CMS

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Presentation on The Future of Web Content Management including the rise of Open Source CMS by Kathleen Reidy, Senior Analyst, Enterprise Software for The 451 Group.

Presentation on The Future of Web Content Management including the rise of Open Source CMS by Kathleen Reidy, Senior Analyst, Enterprise Software for The 451 Group.

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  • 1. The Future of Web Content Management… …and the rise of open source Kathleen Reidy, Senior Analyst, Enterprise Software June 17, 2009 • Tribeca Grand Hotel • New York City Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 2. About The 451 Group •  Independent technology industry analyst company •  Focused on the business of enterprise IT innovation •  700+ customers across •  Vendors •  Investors (150 VCs and 80 Investment Banks) •  Service-providers (SIs, consulting, etc.) •  End users •  Offices in New York (HQ), Boston, London, SF •  80+ total employees w/ 35+ analysts Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 3. 451 CAOS Research Service •  Commercial Adoption of Open Source (CAOS) •  The impact of open source on software vendors, end users, and investors •  451 CAOS Reports = comprehensive ‘big-idea’ reports •  451 CAOS Analyst Access = advisory interaction with 451 open source analysts •  451 CAOS Insight Update = e-mail with links to recent 451 open source research •  451 CAOS Theory = a blog for the enterprise open source community •  451 CAOS podcast = bi-weekly podcast with analysis of key current marketplace developments •  451 CAOS Links live = latest news and views @caostheory Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 4. Agenda •  WCM market overview & trends •  Open source WCM adoption •  What makes open source different? •  Recommendations Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 5. WCM Market Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 6. WCM Market Today •  Recent consolidation at the high end •  Market is still vibrant… •  …though fragmented… •  …and distinct from other areas of ECM •  No large vendors dominate •  More options than ever – Open source – SaaS Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 7. WCM Product Trends - Today Expanding definition Experience management, optimization, analytics, of “WCM” conversion etc. Not a lot of differentiation in core CMS. More focus on sales Finally, some real improvements in usability, more to marketers integration, move to “suites.” Impact of social Better support for user-generated content and some software community tools – early days. Focus on easing Deployment tools, just-in-time publishing. publishing process Multi-lingual, multi- Better support across products, not just specialists. site Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 8. WCM Product Trends - Tomorrow Online marketing More real options, driven in part by market suites consolidation & organic product growth. More technical Other content tools (like document output) and integration other systems – CRM, most notably. And process Compliance and information governance, quality, alignment monitoring. Social software is de Support for user-generated content part of facto standard feature set. Not revolutionary. Traditional, on-prem SaaS and open source. no longer standard Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 9. WCM Vendor Landscape Autonomy Interwoven Oracle High-end, enterprise & Vignette FatWire Software platform plays Day Software Clickability IBM Jahia Alfresco Open Text SDL Tridion eZ Systems Squiz Microsoft Alterian Magnolia Hippo Large / upper Percussion Software mid-market EPiServer Sitecore DotNetNuke Paperthin Ektron Acquia/Drupal Crownpeak Technologies Mass mid-market Lyris & SMBs Ingeniux Hannon Hill open source Infrastructure Computing for the Enterprise Summit software-as-a-service 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 10. They’re Coming to America Squiz 1998 200 - GPL v3/support Sydney NYC and services (pending) Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 11. What’s behind this? •  Following customers •  Fueled by growth in Europe •  Some outside funding •  More acceptance of open source generally •  And in content management specifically – The Alfresco effect – More commercial options – Less “about” open source – just competitive Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 12. Opportunities for WCM OSS in US •  More acceptance / options in WCM than other areas of ECM •  Perceived cost savings •  Commercial vendors in US •  Market consolidation •  Multi-site / multi-lingual •  …but maybe not .NET shops… Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 13. Open Source – is it CAOS? Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 14. Open source today • It’s everywhere! • Disruptive force in the software industry • Knowledge and comfort-level expansion • Adoption is increasing dramatically • It’s still largely a cost-reduction story • But not the only one… Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 15. Open source adoption drivers Source: The 451 Group. Cost Conscious: A practical guide for understanding and calculating the financial benefits of open source for enterprise IT projects Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 16. Open source adoption drivers Source: The 451 Group. Cost Conscious: A practical guide for understanding and calculating the financial benefits of open source for enterprise IT projects Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 17. “Open source” is not a business model How do vendors generate revenue from open source software? Published: October 2008 Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 18. OSS is a business tactic •  There is no single business model that defines open source vendors •  Most vendors are taking a hybrid approach to development and/or licensing •  Vendors use both open source and proprietary development and licensing models to maximize opportunities for revenue and profit •  Open source is a business tactic, not a business model Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 19. Open source vendor revenue strategies Source: The 451 Group. Open Source is Not a Business Model: How Vendors Generate Revenue from Open Source Software Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 20. Categorizing open source Software license choice •  Terms and restrictions of open source license •  Development model •  Vendor vs. community •  Vendor licensing strategy •  Commercial vs. open source •  Dual license •  Revenue triggers •  How does the vendor make $$? Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 21. What this means Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 22. Open source in WCM •  Big difference between open source projects and companies •  Active community vs. active vendor – Pros and cons – Project fit •  Understand the model – Open source core vs. dual license etc. – And the revenue trigger – support vs. services Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 23. Recommendations •  WCM is vibrant – not a subset of ECM •  Lots of vendors innovating •  Open source is part of that •  Viable option in WCM •  Understand the differences, pros & cons Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada
  • 24. Thank you! Kathleen Reidy Senior Analyst, Enterprise Software Email: kathleen.reidy@the451group.com Phone: 617-261-0655 Twitter: @kreidy @caostheory Web: http://www.the451group.com/ Blogs: http://blogs.the451group.com/ information_management/ http://blogs.the451group.com/opensource/ Infrastructure Computing for the Enterprise Summit 18 September 2008 • The Mirage Hotel • Las Vegas, Nevada