IoT Seminar (Jan. 2016) - (6) sunil marolia - taming the iot beast, one managed object at a time

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Slides from the OMA and oneM2M IoT Seminar on January 21, 2016

Speaker 6:
Sunil Marolia, VP Product Management, Smith Micro
Presentation title: “Taming the IoT Beast, One Managed Object at a Time”

Sunil Marolia is currently the vice president of product management for Smith Micro Software in charge of product strategy and roadmap for their wireless and mobility products. Prior to Smith Micro, Sunil lead the product management and marketing functions at Hewlett-Packard in their Mobility Solutions Group. He also held the position of vice president of product marketing and pre-sales at Bitfone Corporation, where he pioneered in the market definition and technology strategy for over-the-air (OTA) device management solutions, including firmware update and remote diagnostics.

Sunil has co-authored several industry papers on operational challenges andbest practices associated with the support of complex mobile devices including key contributions into industry standards bodies such as the Open Mobile Alliance, OTA Flash Forum, and the CDMA Development Group. Sunil holds a BSEE from the University of California, Los Angeles, and an MBA from the University of California, Irvine.

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IoT Seminar (Jan. 2016) - (6) sunil marolia - taming the iot beast, one managed object at a time

  1. 1. Taming the IoT Beast, One Managed Object at a Time This presentation contains only public information Sunil Marolia VP Product Management
  2. 2. © 2016 Smith Micro Software, Inc. All rights reserved. Agenda • Overview of Smith Micro • Our History with OMA Standards • Why OMA? • Practical Benefits of LWM2M Beyond Interoperability • Expanding Use-cases of LWM2M for non-M2M Applications 2
  3. 3. © 2016 Smith Micro Software, Inc. All rights reserved. BENEFITSSOLUTIONSEXPERIENCE Reduced Costs/Risk Increased Engagement Higher Customer Satisfaction More Revenue/ Relevance Best Quality of Experience Hundreds of mobile platforms integrated and deployed on wireless networks Billions of Voice, Text, Data, Video content and app services delivered to mobile devices Thousands of analytics data sets collected and network connections managed every minute over 3G/4G/Wi-Fi Decades of experience developing software solutions for Operators, Device OEMs & Enterprises Quality of Experience Wireless Connectivity Policy-on-Device, Analytics Customer Engagement Premium Apps & Content Video Streaming Overview of Smith Micro Software 3
  4. 4. © 2016 Smith Micro Software, Inc. All rights reserved. Our History with OMA Standards 4 2014: OMA Automotive Telematics/Infotainment Webinar 2013: Access Network Discovery and Selection Function Management Object Toolkit (ANDSF) 2012: Open Connection Manager API 1.0 (OpenCMAPI) 2011: OMA API Program 2006: Firmware Update Management Object 1.0 (FUMO) 2005: OMA Device Management v1.2 (OMA DM)
  5. 5. © 2016 Smith Micro Software, Inc. All rights reserved. Why OMA? • Accelerates Time to Market • Robust Peer Technical Review Execution • Roadmap Planning • Visibility into Future Technology Needs Planning • Promotes Companies Supporting Standards • Lead Generation for New Opportunities Exposure 5
  6. 6. © 2016 Smith Micro Software, Inc. All rights reserved. Practical Benefits of OMA LWM2M Beyond Interoperability Object Model Easily Maps to Any Custom RequirementsExtensibility Optimized Representation of Objects and JSON for Minimal OverheadEfficiency Observe/Notify Reduces Network Traffic Autonomous Device Monitoring 6
  7. 7. © 2016 Smith Micro Software, Inc. All rights reserved. Industrial IoT/M2M Device Management Across Vertical Markets: • Firmware Update • Configuration Mgmt • Diagnostics • Health Monitoring • Location Awareness Use-Cases In IoT and Beyond… Consumer Behavior Analytics 7 Capture Consumer Intent Indicators: • Locations Visited • Dwell Times and Frequency • Apps Used • Observed Patterns • Identify Places-of-Interest Transportation/Logistics Medical Industrial Sensors Mobile Marketing Improve Engagement Effectiveness: • Refresh on-device promotional content • Proactive notifications • Geofence Rule Management • Beacon Rule Management • Event Monitoring Network Quality and Connection Management Monitor and Improve Connectivity Experience: • Throughput • Dropped Calls • Network Selection • Credential Deployment • Quality of Service Monitoring
  8. 8. © 2016 Smith Micro Software, Inc. All rights reserved. Case Study Background • Company provides internet and video entertainment services for private jets • 4 vendors (excluding Smith Micro) • Fragmented h/w implementation • One of a kind hardware Needs • Custom inflight hardware requires: • Firmware Update • Diagnostics • Event Monitoring • Custom Parameter Support Solution • Adaptive platform based on LWM2M object model: • Custom Management Objects • Observe/Notify for Monitoring • Use of TCP vs UDP • Parameter Threshold Detection 8 Uplink/Downlink Frequency Yaw/Pitch/Roll Compass/Gyro Data Memory/Storage Usage Radio Status Hardware/Firmware Version Temperature …
  9. 9. © 2016 Smith Micro Software, Inc. All rights reserved. Smith Micro Software NASDAQ: SMSI www.smithmicro.com 9 Smith Micro Software, Inc. Corporate Headquarters 51 Columbia Aliso Viejo, CA 92656 USA +1 949-362-5800 +1 949-362-2300

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